Field Experiment - Publications - Faculty & Research

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

my experience as well. Price-testing via A/B tests, different online and offline proposals, and other means is more easily done, but many firms remain unnecessarily passive in this area. Senz: Why is sales hiring so difficult and... View Details

Keywords: by Kristen Senz

Web

Launching Tech Ventures | HBS Online

Enrollment Stories FAQs Start Anytime Key Concepts Master frameworks and tools to execute a high-quality, profitable business model Discover how to conduct experiments to determine your venture’s value proposition, go-to-market strategy,... View Details

08 Nov 2021
News

New Director Named for Mid-US Research Office

Mid-US region, the new office will be the School’s first “networked” office, with Dadlani based in Columbus, Ohio and additional staff and researchers eventually operating from strategic locations throughout the region. Dadlani is an accomplished business professional... View Details

Profile

Jackie Burgos

together my previous quantitative experiences with my passion for media,” according to Jackie. Taking flight to break new ground But for Jackie, the HBS experience is not just about practical career... View Details

Keywords: Entertainment / Media; Other Financial Services; Services

08 Dec 2020
Research & Ideas

Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles

field studies, researchers tend to think that workers submit resumes to open positions. In fact, scholars have learned a lot about discrimination in labor markets by sending resumes to job postings to see who gets called back and who... View Details

Keywords: by Michael Blanding; Employment

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

field force to facilitate the introduction of complex new products. Subtle decisions such as the location of such boundary-spanning units, and the level and experience of the people appointed have big... View Details

Keywords: by Benson Shapiro

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational Behavior faculty, introduced... View Details

Keywords: by Dina Gerdeman

04 Sep 2015
Blog Post

4 Tips for MBA Students with Families

night so we could all experience the case method first hand. They have really made an effort to show that partners and families are a valuable part of the community. 2. Join the Crimson Parents Club when you arrive on campus Debbie:... View Details

Web

HBS - The year in Review

students. Following extensive experimentation, HBS launched the academic year with new hybrid classrooms that could seat up to 25 students in person and the rest remote, optimizing the experience for both groups through the addition of... View Details

11 Sep 2012
First Look

First Look: September 11

most important developments in corporate governance over the last decade. I offer an analysis of some international political dynamics of countries' IFRS harmonization decisions. The analysis is based on field studies in three... View Details

Keywords: Sean Silverthorne

12 Nov 2018
Blog Post

Student Portraits - Armed Forces Alumni Association

others. I sought one of the greatest honors I will ever experience: leading a platoon of Marines. REFLECTION ON SERVICE: My favorite memories happened during training events in the field with my Marines. We would be short on sleep,... View Details

26 Jun 2023
Blog Post

ClimateCAP 2023 & ClimateCAP Fellowship

Another benefit of being a joint degree student is the flexibility to complete two summer internships in different fields during the 3-year program. Last year, I interned at a climate VC fund called KawiSafi Ventures in Nairobi, Kenya.... View Details

24 Jun 2021
Blog Post

Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class

different angles, and felt a deep sense of responsibility. Everyone has gone on to do amazing things and many of us continue to help each other a decade after graduation.” Jennifer Rentas Current role: Chief of Staff, Hospital for Special Surgery Jennifer Rentas has... View Details

01 Jan 2013
News

Thai Lee, MBA 1985

While her native country was not a friendly environment for a budding female entrepreneur, she made the best of the situation in order to meet her goal of saving enough money to attend business school. Similarly, when Lee applied to HBS, she set forth several ambitious... View Details

Keywords: Susan Young

18 Apr 2000
Research & Ideas

Learning in Action

impressions second- or third-hand, L.L. Bean goes to those in the know — experienced users who have lived with the product, often under demanding conditions, who then act as field testers. Testers are sent several samples, one from L.L.... View Details

Keywords: by David A. Garvin

14 Mar 2017
First Look

First Look at New Research, March 14

identify and offer the first empirical investigation of a prevalent, yet understudied self-presentation strategy: humblebragging. Across seven studies including a week-long diary study and a field experiment, we identify... View Details

Keywords: Sean Silverthorne

24 Jul 2017
Blog Post

Transitioning to Product Management at HBS

resources available - for students looking to start their own venture, for those like me that want to join a startup, and for those interested in large tech companies. In fact, the tech/startup spirit permeated much of the campus, from the curriculum (TOM, TEM, and... View Details

18 Aug 2008
Research & Ideas

How Disruptive Innovation Changes Education

How can schools around the world educate their students better? What does the future hold? Most researchers who study these questions in the field of education peer through the lenses of sociology and public policy. HBS professor Clayton... View Details

Keywords: by Martha Lagace; Education

Web

Artful Leadership | Social Enterprise | Harvard Business School

hypothesis through field studies, projects, and in the HBS classroom.” It proved correct. Named executive director of Boston Ballet in May 2014, where she and the company’s artistic director lead a staff of 750, Hodges continues to call... View Details

Web

Disruptive Innovation Online Course | HBS Online

participants throughout the course. Learn about bringing this course to your organization . HBS also offers an executive education version of this program for individuals with extensive work experience interested in on-campus programming.... View Details

Publications