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Show Results For
- All HBS Web
(1,683)
- People (6)
- News (439)
- Research (1,044)
- Events (4)
- Multimedia (6)
- Faculty Publications (329)
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser is looking to integrate insights... View Details
Keywords: by Carmen Nobel
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
they sample only a few songs. One possibility is that the current patterns of file sharing reflect consumer preferences. Consumers do not know the quality of new music and sampling one or two songs is View Details
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
in domains such as customer service, finance, operations, and business history are coming together to explore the many facets of how sustainability and business management might mix. Here is a sample of that work with implications for managers. The Background: A View Details
- 02 Oct 2013
- What Do You Think?
Is Leadership an Increasingly Difficult Balancing Act?
ephemeral state of entropy we live in, called Digital." We're left with impression that changes in leadership required for success in the fast-moving information economy will be achieved with limited discomfort. And yet we are... View Details
Keywords: by James Heskett
- Career Coach
Rachel Oh
Rachel brings a wealth of experience from the retail and consumer product goods (CPG) industry, with a specialized focus in marketing. She navigated MBA internship recruiting in both CPG/retail marketing and... View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
a strange human tendency to value effort independent of outcome," says Norton. "If you appear to be working hard and sweating, people will assume you are doing a good job." There's an app for that Buell and Norton put that... View Details
Keywords: by Michael Blanding
- 05 Feb 2007
- Research & Ideas
Business and the Global Poor
at the end of the day is all about having a job. So you could say that the drive to sell consumer products to the unemployed and underpaid may be putting the cart before the horse. We are not arguing the fact that, in some cases,... View Details
Keywords: by Sean Silverthorne
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
panoply of Internet sites. It's just as hard to differentiate on price, for similar reasons: any consumer with an Internet connection can quickly determine if that flat-screen TV that Walmart claims is at a blowout price actually is.... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
important distinction between the two entrepreneurs was that Field created an experience for consumers in his department store, while Heinz made products-processed foods. Of course, there were aspects of 'experience' to Wedgwood's... View Details
Keywords: by Martha Lagace
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
to work in your favor for that next job. And privacy disclosure notices on websites, rather than convincing consumers that their private data is well protected, can make them less likely to make a purchase. Here is recent research on the... View Details
Keywords: by Sean Silverthorne
Jon Staff
Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses - Investor management -... View Details
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
double their profits—especially retailers of products with short life cycles, such as clothing, consumer electronics, books, and music. But despite the potentially high payoff—and a commonly accepted belief among retailers that early... View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
good thing not to have any privacy policy,” John says. It’s almost as if you had the choice of two banks in a sketchy neighborhood, one with bulletproof glass and one without. For their last experiment, the researchers consciously tried... View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
loyalty programs, and it is possible to get a good sample from them. We sampled one supermarket store and one supermarket chain. Q: I have at least three loyalty shopper cards in my wallet. What percentage of shoppers participate in these... View Details
- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
Agree or disagree—and even his colleagues disagree—Theodore Levitt's controversial article "The Globalization of Markets" reshaped the debate on globalism and consumer marketing, and continues to provide modern managers with... View Details
Keywords: by Sean Silverthorne
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
growth rate. Clearly eBay was doing something right.” At the time, Whitman was a general manager of the Preschool Division of the Rhode Island–based toy company Hasbro, overseeing brands like Mr. Potato Head and Teletubbies. eBay’s ability to link View Details
- 05 Mar 2001
- What Do You Think?
Fine Coupling: Can Human Resource Management Learn from Supply Chain Management?
important." Scott Lichtman agrees, pointing out that "to be efficient in this fast-moving era rather requires longer-term investment in skills and strategy adoption by longstanding employees ..." On the other hand, Ryan... View Details
Keywords: by James Heskett
- 24 Apr 2014
- News
Using storytelling to transform the retail experience
Stories make sales. That’s the philosophy of Jennifer Lee Koss (AB 2001, MBA 2008), cofounder of BRIKA, an online shop for modern and elevated craft. BRIKA (from fabricá, the Spanish word for factory) enhances the appeal of its well-crafted View Details
- 01 Oct 2018
- News
Learning About Leadership
years––in addition to my two years at HBS––being a really critical student of company management teams. One of the great things about being an equity analyst is you get to meet with lots of CEOs and lots of CFOs of the companies that you're investing in. And so you... View Details
Keywords: Finance
- Web
Black Business Leaders and Entrepreneurship | Baker Library
Americans, and Whites Nielsen reports on the African American Consumer Search using keywords African American or Black RKMA Consumer Behavior 2019-2020 report has a section on African-American consumers.... View Details