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- All HBS Web
(1,765)
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- Research (1,029)
- Events (4)
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- September 2019 (Revised May 2020)
- Supplement
Keroche (F): Future Growth Plans
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details
Keywords: Keroche; Alcohol; Aloholic Beverages; Beer; Production Capacity; Growth; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
sales to Johnson & Johnson's Tylenol); Dristan and other cold and allergy-relief medicines; and drugs for asthma, hemorrhoids, and other ills. Canned and packaged goods brought in 11 percent, including such brands as Chef Boyardee... View Details
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
range of home and small-business users. The question the company faced was how to convince potential customers to buy it. The key ingredient: the product launch. “Product launches are always crucial for early-stage ventures,” says Cespedes. “Repeated surveys indicate... View Details
- 12 Mar 2006
- Research & Ideas
Global Poverty Needs a Global Answer
supposed to be kept separate and preferably distant. And many agree with Milton Friedman who famously said that the purpose of business is to maximize returns to shareholders and compete to satisfy consumer desires in the marketplace.... View Details
Keywords: by Cynthia Churchwell
- 21 Nov 2012
- Research & Ideas
What Health Care Managers Need to Know--and How to Teach Them
Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly aging populations, all the while dealing with the need to... View Details
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
business and society. In its Winter 2008 issue, Business History Review included five articles on salesmanship: "Selling the American Way: The Singer Sales System in Japan, 1900-1938" (by Andrew Gordon) "Inventing the U.S. Stove Industry, c. 1815-1875: Making and... View Details
- 05 Sep 2012
- First Look
First Look: September 5
and capabilities of associates to improve team performance at the firm. Purchase this supplement:http://hbr.org/search/413027-PDF-ENG Global Knowledge Management at Danone (A) (Abridged) Amy C. Edmondson and David LaneHarvard Business School Case 613-003 This case... View Details
Keywords: Sean Silverthorne
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
their product, and relations between the different organizational functions seem more constrained, as does the product-design process." Flexible And Nimble HBS professor Kent Bowen, a technology and operations management expert who has studied Toyota, explains:... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and... View Details
Keywords: Martha Lagace
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for the best concepts to several... View Details
Keywords: by Dina Gerdeman
- 04 Dec 2007
- First Look
First Look: December 4, 2007
Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount membership clubs to make a few... View Details
Keywords: Martha Lagace
- 03 Oct 2013
- Research & Ideas
Lehman Brothers Plus Five: Have We Learned from Our Mistakes?
short-term debt financing, an attractive source of funding in good times but an accelerant of financial crises when things go bad. And we're getting closer to adopting a "resolution regime" that could enable regulators to wind... View Details
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
this volume of essays come about? What surprised you most in the array of research and insights you were able to assemble from your colleagues? Jones: The origins of the project lay with my current research on the worldwide evolution of the Anglo-Dutch View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
- 05 Aug 2002
- Research & Ideas
Five questions for Regina E. Herzlinger
the sick. The resulting competition for consumers with differentiated products will control costs by increasing quality of care—e.g., integrated teams for congestive heart failure have reduced costs by $8,000 per year per enrollee. This... View Details
Keywords: by Martha Lagace
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
are good reasons to expect that partisanship will continue to cloud economic judgment around the 2024 election.” It’s not just credit analysts. Similar patterns have been documented among professional asset managers, loan officers, and... View Details
Keywords: by Rachel Layne
- 28 Mar 2017
- First Look
First Look at New Research, March 28
packs expire have largely failed. Kadakia must decide, preserve the product or pivot to a new business model? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817002-PDF-ENG Harvard Business School Case 817-065 Delivering the View Details
Keywords: Sean Silverthorne
- September 2019 (Revised May 2020)
- Supplement
Keroche (E): Considering Additional Capacity
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Beer; Beer Market; Premium Beer; Manufacturing; Production; Production Capacity; Capacity; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Investment; Financing and Loans; Manufacturing Industry; Food and Beverage Industry
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (E): Considering Additional Capacity." Harvard Business School Supplement 720-394, September 2019. (Revised May 2020.)
- 29 Jan 2013
- First Look
First Look: Jan. 29
Authors:Rotemberg, Julio J. Publication:Marketing Science Abstract A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers.... View Details
Keywords: Sean Silverthorne
- 01 Dec 2011
- What Do You Think?
Thinking Slow: An Argument for Bureaucracy?
decision. Good leaders know when to think slow. All of us need mechanisms for helping us to know. Some elements of bureaucracy can be included among the devices. But, as Ganesh Ramakrishnan said, " we probably (need) to enrich the... View Details
Keywords: by James Heskett
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
well-known software retailer, not only launched Egghead.com but also placed all of its eggs in the Internet basket by closing its entire chain of stores. Still, established firms have been relatively slow to jump on the Internet fast track and for View Details
Keywords: by Peter Jacobs