Entrepreneurial Marketing - Publications - Faculty & Research

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

2018 Independently published Unlocked: Keys to Improve Your Thinking By: Zaltman, Gerald Abstract—What’s the best way to change your life? Change how you think, says marketing guru Gerald Zaltman. While most of us are accustomed to... View Details

Keywords: Dina Gerdeman

19 Jun 2014
News

Turning "Black Gold" to Green

he developed a fascination with market transformation—how to change a market, create demand, decrease prices, and increase industry's capabilities. "It was the mindset I took to HBS," he says. "In each of my classes, I thought, How does... View Details

Keywords: Ralph Ranalli; Oil and Gas Extraction; Mining

01 Feb 1998
News

Not Your Typical Business Conference

Farrell (MBA '80), Yvonne V. Cliff (MBA '85), Rysia de Ravel (MBA '83), Kathy M. Reilly (MBA '91), and Lan Lan Wang (MBA '78) shared stories and lessons from the trenches about how to launch and sustain an entrepreneurial venture. Karen... View Details

01 Jan 2005
News

Louis V. Gerstner, Jr., MBA 1965

unchallenged position in the marketplace until Japanese firms such as Hitachi and Fujitsu flooded the market with less expensive alternatives. In a bold opening move, Gerstner slashed the price of mainframe systems and pushed the... View Details

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Faculty & Advisors | MBA

commercialization to market leadership. He is a former US Army Ranger. In addition to work with MS/MBAs, Tom has also taught Entrepreneurship and Innovation at Harvard College Thomas R. Eisenmann Howard H. Stevenson Professor of Business... View Details

29 Mar 2008
Research & Ideas

Creativity, Entrepreneurship, and Organizations of the Future

entrepreneurial and more creative, if they are to succeed. What is changing in the current business environment? Increased competition means that businesses have to be on their (figurative) toes in order to stay ahead; the only way to do... View Details

Keywords: by Teresa M. Amabile & Mukti Khaire

Profile

Patrick Chun

wanted to do." Seeking an opportunity to reflect, a platform for pursuing entrepreneurial ideas, and an opportunity to return to Harvard Square, Patrick applied to HBS. Putting concepts to the test In his RC year, Patrick entered not... View Details

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Leading a Family Business - Course Catalog

on an entrepreneurial journey, it may turn into a family business at some point. Leading a family business is a unique opportunity and challenge. It requires a mix of skills, many of which you have already learned at HBS but need to be... View Details

01 Jun 1997
News

New Releases

may still lose market dominance. Drawing on observations from a variety of industries, HBS associate professor Clayton Christensen argues that otherwise sound business practices - such as concentrating investments and technology on the... View Details

01 Sep 2005
News

Perfection’s Price

Kaplan realized he had made a classic entrepreneurial mistake. He let his quest for perfection get in the way of progress. “We thought we could find the perfect location, get the right costs, the right cotenants, and the right... View Details

Keywords: Margie Kelley; Clothing and Clothing Accessories Stores; Retail Trade

Web

Digital Exhibits | Baker Library

stock market crash. An exhibition featuring selections from the collection provides further context for understanding the economic and social dimensions of the Bubble. Photography and Corporate Public Relations: The Case of U.S. Steel,... View Details

01 Oct 2000
News

Laura Scher of Working Assets

Laura S. Scher (MBA '85) is something of a modern-day Robin Hood, an entrepreneurial activist who redistributes the wealth of the marketplace to those in need. Through her company, San Francisco based Working Assets Funding Service, this... View Details

Keywords: Marguerite Rigoglioso

Profile

Brian T. Bedol

For Brian Bedol, the founder and CEO of Bedrocket Media Ventures, entrepreneurship was deeply engrained from his childhood in Cleveland. Bedol’s father founded a successful small housewares manufacturing and metal stamping business and passed on his View Details

16 Jun 2020
Blog Post

Delivering Solutions During a Crisis with Hans Kristian Furuseth (MBA 2019)

management team, launched a new website, and tripled their marketing efforts. Then in February 2020, Farmasiet.no launched same day delivery for prescription medications, a few weeks before that service would become lifesaving. “We know... View Details

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

2003. He is now active mentoring young entrepreneurs, investing in companies, and painting. The interview is part of the Creating Emerging Markets series sponsored by the HBS Business History Initiative, in which business leaders in... View Details

Keywords: by Sean Silverthorne; Advertising

21 Dec 2015
Op-Ed

Without Immigrants, We Wouldn't Have Google

out of keeping with the spirit of America and harmful in the long run. "Outsiders keep our commercial markets vital by offering perspectives that differ from the prevailing view" After all, what is the secret sauce of US... View Details

Keywords: by Shane Greenstein; Information Technology

19 Apr 2018
News

One Last Pitch

stores, or for cash withdrawals. Others finalists included George Hessler (MBA 1985), who pitched Magma Trading, a new kind of stock market for large block trades that he’s dubbed “the Costco of trading.” Aiden Feng (MBA 2016) introduced... View Details

Keywords: Jennifer Myers

01 Sep 2016
News

How I Got to Google

Prem Ramaswami (MBA 2013) (courtesy Prem Ramaswami) Prem Ramaswami (MBA 2013) (courtesy Prem Ramaswami) Shireen Soheili (MBA 2016) (courtesy Shireen Soheili) Shireen Soheili (MBA 2016) (courtesy Shireen Soheili) During her job hunt for a product manager position,... View Details

Keywords: Julia Hanna

01 Dec 2010
News

Do Good: Eat Chocolate

also differentiated by percentage of cacao solids, from 50 percent to 70 percent. In her HBS application essays, Endline wrote of wanting to start a business but instead went to Yahoo! as a product manager after graduating. “The company was still under 1,000 employees,... View Details

Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing

01 Oct 1998
News

Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship

leave big business in 1970 to pursue an entrepreneurial opportunity with SABO, a small manufacturer of lawn-mower machinery with a market value of some 6 million deutsche marks. "I was particularly... View Details

Publications