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Technology & Innovation - Faculty & Research

define itself around food delivery—or was it time to evolve into a multi-vertical platform, leveraging the broader ecosystem it had built? Keywords: Acquisition ; Business Conglomerates ; Corporate Entrepreneurship ; Innovation Strategy ;... View Details

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

since. Some analysts predicted that the band would do more to grow South Korea’s gross domestic product over 10 years than the 2018 PyeongChang Winter Olympics. Underdogs with a strategy The band’s explosion was the result of a carefully... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

January 2009
Case

Microsoft's Search

By: Jan W. Rivkin and Eric J. Van den Steen

In 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past, how Google has gained a dominant position in... View Details

Keywords: Digital Marketing; Competitive Strategy; Internet and the Web; United States

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MBA Experience - Health Care

by faculty and includes the latest facts and figures about where students are securing internships and full-time positions. Health Care Career Days Offers panels and presentations designed to introduce students to diverse health care industries, including life... View Details

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Organizational Behavior - Faculty & Research

impact? What kind of business model would allow Chambal Media to achieve performance with purpose? Keywords: South Asia ; India ; Purpose ; Strategy ; Business Model ; Leadership ; Digital ; Business... View Details

November 2000
Case

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind

Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details

Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry

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Online Business Courses & Certifications | HBS Online

Credential of Leadership, Impact, and Management in Business . Entrepreneurship & Innovation Learn what it takes to harness innovation and transform a disruptive idea into a viable venture. Explore Subject New Credential of Digital... View Details

April 2025 (Revised May 2025)
Case

Adobe: GenAI Opportunity or Threat?

By: Sunil Gupta, Rajiv Lal and Allison Ciechanover

In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details

Keywords: Customer Relationship Management; Ethics; AI and Machine Learning; Trust; Business Strategy; Technology Industry; San Jose

Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit.

Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein’s... View Details

Keywords: computer; information technology industry; electronics; information; e-commerce industry; internet; software

November 2000 (Revised December 2001)
Case

Alibaba.com

By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane

This case focuses on the strategic issues of an emerging dot-com in a rapidly emerging Internet nation-China. Alibaba, a bulletin board company based in Hangzhou, China, is trying to carve out a niche in the B-to-B e-commerce world. It also shows the speed and... View Details

Keywords: Digital Marketing; Internet and the Web; Marketing; Strategy; Service Industry; Information Technology Industry; Hangzhou; Europe; United States

16 Apr 2013
First Look

First Look: April 16

http://hbr.org/search/813152-PDF-ENG Harvard Business School Case 613-073 Barnes & Noble: Managing the E-Book Revolution The case describes competition in the market for E-Books and Barnes & Noble's strategy in this industry. As a... View Details

Keywords: Sean Silverthorne

November 2019
Teaching Note

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta

Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions... View Details

Keywords: Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry

20 Feb 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Technology

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your industry. Meet the Team Cathy... View Details

Keywords: Technology

07 Oct 2015
HBS Seminar

Ann Majchrzak, USC Marshall School of Business

October 2023 (Revised April 2024)
Case

Veeva Systems: The Next Frontier

By: Satish Tadikonda and William Marks

Born out of a desire to bring technological advances in enterprise software into the healthcare vertical, Peter Gassner and Matt Wallach founded Veeva to bring life sciences companies into the digital age for data management in both the commercial and R&D sectors. Over... View Details

Keywords: Business Model; Governance Compliance; Applications and Software; Growth Management; Expansion; Technology Industry

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States