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Show Results For
- All HBS Web
(2,014)
- People (2)
- News (373)
- Research (1,283)
- Events (11)
- Multimedia (14)
- Faculty Publications (903)
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
Gupta had access to just such data. Initially Gupta wrote a case study for his MBA second-year course on digital marketing about a major US bank that was deciding where to place its View Details
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
general purpose (e.g., quality management) to highly market specific (e.g., knowing how to manufacture an airplane wing). To illustrate the potential of the framework to shed new light on traditional strategy questions, the article... View Details
Keywords: Sean Silverthorne
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
Negative Impressions By: Hofstetter, Reto, Roland Rueppell, and Leslie John Abstract—With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet View Details
Keywords: Sean Silverthorne
- Web
Strategy - Faculty & Research
for teaching courses in digital strategy, global entrepreneurship, scaling tech ventures, , and platform-based business models. Keywords: Emerging Markets ; Digital Strategy ;... View Details
- December 2010
- Supplement
Ad Classification at Right Media — slide supplement
By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
- Web
Program Requirements - Doctoral
requirements (Empirical Emphasis) : Introductory Applied Probability Introductory Applied Econometrics Intermediate Applied Econometrics Applied Econometrics for Research in Management Additional Courses (7 courses) Innovation Track requirements : Empirical Studies of... View Details
- January 2020
- Case
The Origins of Bell Labs
By: Tom Nicholas and John Masko
In 1947, scientists at Bell Labs invented the transistor—a tiny signal amplifier that would go on to become the fundamental building block of the digital age. But, confounding most traditional economic assumptions, it was not a vigorous startup that made this momentous... View Details
Keywords: Business History; Innovation Leadership; Technological Innovation; Patents; Monopoly; Organizational Structure; Competitive Strategy; Telecommunications Industry; Boston; Massachusetts; New York (city, NY)
Nicholas, Tom, and John Masko. "The Origins of Bell Labs." Harvard Business School Case 820-081, January 2020.
- Web
Great American Business Leaders of the 20th Century - Leadership
Loan Marketing Association, 1973–1990 William Fox Fox Film Company, 1915–1929 Clarence Francis General Foods Corporation, 1935–1943 John M. Franklin United States Lines, 1946–1960 Frank M. Freimann Magnavox Company, 1950–1967 Jack Frye... View Details
- 01 Jul 2009
- Working Paper Summaries
File-Sharing and Copyright
- December 2011
- Article
Platform Envelopment
By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry
Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Strategic Management Journal 32, no. 12 (December 2011): 1270–1285.
- March–April 2020
- Article
Pricing Policies that Protect your Brand
By: Ayelet Israeli and Eugene F. Zelek Jr.
When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing... View Details
Israeli, Ayelet, and Eugene F. Zelek Jr. "Pricing Policies that Protect your Brand." Harvard Business Review 98, no. 2 (March–April 2020): 76–83.
- Article
From TV to Web: Content Strategies for Ads That Drive Online Sales
By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details
Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry
Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
- 17 Aug 2023
- Research & Ideas
‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto
“are not a bunch of weirdos. They look and act just like investors in traditional asset markets.” Understanding this market is increasingly important. Cryptocurrencies’ global value has boomed to a market... View Details
Keywords: by Ben Rand
- 21 Apr 2014
- Research & Ideas
Bio-Piracy: When Western Firms Usurp Eastern Medicine
emerging market entities as imitators. (Cases of bio-piracy indicate the opposite.) From a practical perspective, they wanted to suss out factors that might thwart bio-piracy altogether. In a series of new papers, the researchers trace a... View Details
- Research Summary
Current Research
By: Leslie K. John
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- April 2011
- Case
Samsung and Google TV
By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
This case describes Samsung's decision on how to pursue the growing market opportunity for internet-connected televisions, which enable consumers to access a range of web-based content including basic information (e.g. stock quotes, weather, news headlines, RSS feeds,... View Details
- 12 Dec 2023
- Book
HBS Faculty Books of 2023: Find Happiness, Fix Things, and Fail Well
mobilize organizational change quickly, untangle digital strategy, and reflect on socially responsible leadership. Take a look back at some of the books by Harvard Business School faculty members that hit the View Details
Keywords: by Danielle Kost
- Web
Lifelong Learning - Alumni
Career Management Climate Change Diversity and Inclusion Economy, Government Entrepreneurship Finance and Operations Governance and Boards Happiness, Purpose and Meaning Health Care Management and Leadership Marketing and Communications... View Details
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
Few companies create an entirely new consumer market and reach icon status—and then set out to reinvent themselves. But that’s the hill the at-home, interactive-exercise firm Peloton is now climbing. Peloton was one of the freewheeling... View Details
- 30 Nov 2016
- HBS Seminar