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  • 10 May 2015
  • Blog Post

Brand Strategist Turns Entrepreneur

Becoming an entrepreneur wasn’t part of Desiree Stolar’s plan. A brand strategy and market research consultant, Desiree (MBA 2015) expected to hone her skills at HBS and then return to the field she loved. That all changed when her... View Details
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • 22 May 2019
  • Blog Post

What is FIELD Global Immersion?

Partner team within GEO works with a variety of different sources to identify prospective companies, including HBS/Harvard alumni, Global Research Centers, Executive Education, External Relations and groups such as the Young Presidents’... View Details
  • 2008
  • Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
Related

    John C. Mulliken

    Strategy consultant, former CTO & CPO, public & private company board member, retail & climatetech entrepreneur, early stage investor.  Father of two, husband, sailor, hiker, and aspirational road biker.

    John is a senior lecturer in the... View Details
    • March–April 2017
    • Article

    What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

    By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
    Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
    Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
    Related
    • 04 Sep 2007
    • Research & Ideas

    Jumpstarting Innovation: Using Disruption to Your Advantage

    established companies can also be a source of salvation: disruptive change. Applegate should know. Her current research and teaching focus on the challenges of building new ventures and leading radical business innovation in the face of... View Details
    Keywords: by Lynda M. Applegate
    • 17 Jul 2007
    • First Look

    First Look: July 17, 2007

    Periodical:Review of Economics and Statistics (forthcoming) Abstract This study explores the importance of knowledge transfer for international technology diffusion by examining ethnic scientific and entrepreneurial communities in the U.S. and their ties to their home... View Details
    Keywords: Martha Lagace
    • Web

    ハーバード - Global

    招 関 開催 教授 HBS 得 新 掘 下 管理職 労働者 対 実際 需要 程度 組織 展開 議論 卒業生等 参加者 教授 活発 議論 楽 AUGUST 2023 In-Person Event: The Stock Buyback Controversy: Facts, Fictions, and Policies by HBS Professor Charles Wang 年8月 JRC 教授 開催 教授 自社株買 問題点 行 同教授 自社株買 関 最新 研究成果 紹介 米国 日本 自社株買 意味 議論 参加者 教授 対話 大... View Details
    • 24 Feb 2009
    • First Look

    First Look: February 24, 2009

    in the United States. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709037 Consumer Payment Systems—United States Harvard Business School Case 909-006 In 2008, the U.S. View Details
    Keywords: Martha Lagace
    • 11 Oct 2010
    • Research & Ideas

    It Pays to Hire Women in Countries That Won’t

    Call it corporate alchemy. New research finds that multinational companies can spin gender bias into gold by recruiting and hiring well-educated female managers in countries that traditionally discriminate against women. Employing women... View Details
    Keywords: by Carmen Nobel
    • March 2006
    • Background Note

    Influencing Customer Behavior in Service Operations

    By: Frances X. Frei and Amy C. Edmondson
    Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details
    Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry
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    • 16 Feb 2016
    • First Look

    February 16, 2016

    vary in their propensity to violate MAP policies and the depth by which they do so. Our inductive research approach documents managerial wisdom about MAP practices. We confront these insights from practice with a large empirical study... View Details
    Keywords: Sean Silverthorne
    • January 1984
    • Article

    A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

    By: Robert J. Dolan
    Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details
    Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry
    Related
    • 2025
    • Working Paper

    Residential Battery Storage - Reshaping The Way We Do Electricity

    By: Christian Kaps and Serguei Netessine
    In this paper, we aim to understand when private households invest in behind-the-meter battery storage next to rooftop solar and how those batteries impact households, the electricity market, and emissions. We answer three main research questions: 1) When do customers... View Details
    Keywords: Solar Power; Energy Storage; Technology And Innovation Management; Energy; Energy Policy; Renewable Energy; Technological Innovation; Innovation and Management; Energy Industry
    Related
    • 25 May 2021
    • Blog Post

    The Surprising Power of Nostalgia at Work

    although nostalgia may help some companies sell consumers a range of products, it’s ultimately bad for business and the economy. They imagine that by keeping people focused on the past, nostalgia undermines innovation, creativity, and... View Details
    Keywords: All Industries
    • Research Summary

    Overview

    By: Geoffrey G. Jones
    Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details
    Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
    • 12 Oct 1999
    • Research & Ideas

    Rapid Response: Inside the Retailing Revolution

    Once upon a time, suppliers held all the cards. Henry Ford's dictum that consumers could have any color car they wanted as long as it was black proved wrong in the extreme, but for years manufacturers in this country kept their hands... View Details
    Keywords: by James E. Aisner; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
    • 25 Nov 2008
    • First Look

    First Look: November 25, 2008

    Shine, Stern & Partners) and the buyer (MINI USA) and asks them to develop a sales strategy and a buying strategy for advertising services. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=508043 View Details
    Keywords: Martha Lagace
    • 18 Oct 2016
    • First Look

    October 18, 2016

    the insights it provides. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51754 2016 Journal of Marketing Research 'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions... View Details
    Keywords: Sean Silverthorne