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- All HBS Web
(1,388)
- People (1)
- News (239)
- Research (1,055)
- Events (10)
- Multimedia (6)
- Faculty Publications (454)
- 01 Sep 2003
- News
Patrick Moreton
it’s a balancing act? Yes, and it continues to this day. In the media industry, I think we’re seeing something like the Wal-Mart effect on small rural communities. Consumers love Wal-Mart’s low prices and... View Details
- March 2011
- Module Note
Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay
By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details
Keywords: Price; Demand and Consumers; Competitive Advantage; Management Analysis, Tools, and Techniques; Market Participation; Segmentation
Collis, David J. "Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay." Harvard Business School Module Note 711-495, March 2011.
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
Illustration by Istvan Banyai Since 2006, Gazelle has offered consumers an answer to the question of what to do with their old electronic devices when they upgrade: Sell them to us. Customers can go to Gazelle's website; get a View Details
- 01 Sep 2008
- News
Is Market Capitalism Headed for Trouble?
appropriate to try to understand what major problems might lie ahead for market capitalism. By market capitalism we mean a system where decisions about what to produce and at what price are made by private firms operating in free markets.... View Details
- 25 Jul 2012
- News
Movie Magic
company. (Formerly CEO of Redbox, Kaplan now serves as interim president of Redbox and president and COO of Coinstar, Redbox’s parent company.) “Value, simplicity, and convenience,” is how Kaplan explains Redbox’s success, citing its $1.20 View Details
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
place in the private sector, the owners would probably hold the stock until the company was in robust health. The realized price on the stock would then in all likelihood be higher. But the Obama administration has made it clear that as a... View Details
- 14 Oct 2009
- First Look
First Look: October 14
level thanks to the extreme form of fiscal decentralization that the Brazilian government adopted in the Constitution of 1891, which gave states the sole right to tax exports. We end by running instrumental variable estimates using indices of export View Details
Keywords: Martha Lagace
- January 2003 (Revised September 2007)
- Background Note
A Note on Racing to Acquire Customers
Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details
Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition
Eisenmann, Thomas R. "A Note on Racing to Acquire Customers." Harvard Business School Background Note 803-103, January 2003. (Revised September 2007.)
- March 2007 (Revised March 2007)
- Case
Burt's Bees: Leaving the Hive
Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details
Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States
Wathieu, Luc R., and Laura Winig. "Burt's Bees: Leaving the Hive." Harvard Business School Case 507-017, March 2007. (Revised March 2007.)
- 01 Jun 2017
- News
Case Study: Something New
Cherlin Diniz (MBA 2005) Today’s consumers expect more customized and personalized products, services, and experiences. Anomalie’s value proposition to provide a custom product at the off-the-rack price is... View Details
Keywords: April White
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews... View Details
Keywords: Sean Silverthorne
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
pressure from Walmart and other retailers can lead to unsafe decisions by gas can manufacturers and factory owners. This pattern is being repeated across product categories in many nations. When a company refuses to accept price increases... View Details
- 01 Dec 2007
- News
Faculty Research Online
http://hbswk.hbs.edu/item/5652.html. How Brand China Can Succeed A series of recent setbacks, including the Mattel toy recalls, threatens China’s new and improving image, says Professor John Quelch. There is just not enough preexisting brand equity among the world’s... View Details
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
Healthcare costs for employees of Onex’s portfolio companies were continuing to rise above the consumer price index, reflecting broader trends across employer-sponsored health insurance in the US.” Board... View Details
- 12 Jul 2004
- Research & Ideas
Michael Porter’s Prescription For the High Cost of Health Care
participants get from price discrimination—even for those firms that currently get the biggest discounts. [ ] Simplified Billing. A fundamental function of pricing is to convey information to View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
retailers’ margins and even increase conversion. We demonstrate using a simple theoretical framework that inducing consumers to inspect higher-priced items first may simultaneously increase the average price... View Details
Keywords: Dina Gerdeman
- 01 Apr 1997
- News
Manager's Notebook
case of diabetes care, once manufacturers' insulin became consistently pure and reliable, consumers looked to a particular syringe's ease-of-use as their purchasing criterion. When products are equally convenient to use, View Details
Keywords: Judith Ross
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
reserve prices and other parameters that substantially determine prices. Contrary to Google's claims, Google's auction does not fully determine prices; Google's actions and policies importantly influence prices. Google's purchase of... View Details
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
after Macmillan indicated it would begin setting higher consumer prices for e-books than Amazon's standard charge of $9.99 for new releases. Amazon capitulated after a few days: Under Macmillan's new terms,... View Details
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
customer behavior can change. The burst will be when we will observe that consumer patterns are changing." On the other hand, some believed that things that have changed since the 2000 bubble may make another one less likely. Ofer... View Details