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- All HBS Web
(1,574)
- People (1)
- News (249)
- Research (1,147)
- Events (10)
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- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
on-demand programming. Priced at $39.99 per month, Hulu Live TV offered consumers a tremendous savings over traditional cable program packages and allowed subscribers to watch programs on Internet-connected... View Details
Keywords: Sean Silverthorne
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
technical and management team members. Now running desperately low on cash, Perlman had to contend with many potential deal partners, including VCs, angels, and industrial partners (as potential sources of cash); consumer electronics... View Details
Keywords: by James K. Sebenius
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests that broker incentives are responsible... View Details
Keywords: Dina Gerdeman
- 17 Jan 2012
- First Look
First Look: January 17
http://www.people.hbs.edu/mbaker/cv/papers/bcfsurvey2v20.pdf Comovement and Predictability Relationships Between Bonds and the Cross-Section of Stocks Authors:Malcolm Baker and Jeffrey Wurgler Publication:Review of Asset Pricing Studies... View Details
Keywords: Sean Silverthorne
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
customers weren't so different from the seventy million who enter its stores each week; slightly tech savvier, perhaps, and looking for higher-end goods "at Wal-Mart prices." She said the company was careful to do its own price... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible... View Details
- 22 Apr 2014
- First Look
First Look: April 22
http://www.hbs.edu/faculty/Publication%20Files/cps-smart%20money%202013%20august_d4fb3555-e078-415a-8b20-aa50dc878205.pdf August 2013 American Economic Review: Papers and Proceedings Dynamics of Demand for Index Insurance: Evidence from a... View Details
Keywords: Sean Silverthorne
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
- 05 Aug 2002
- Research & Ideas
Five questions for Regina E. Herzlinger
the sick. The resulting competition for consumers with differentiated products will control costs by increasing quality of care—e.g., integrated teams for congestive heart failure have reduced costs by $8,000 per year per enrollee. This... View Details
Keywords: by Martha Lagace
- 25 Jul 2006
- First Look
First Look: July 25, 2006
developed countries. Large emerging economies with little inward FDI include India and Turkey, despite the relaxation over the last two decades of the restrictions imposed on foreign firms between 1950 and 1980. This working paper explores why Unilever, the Anglo-Dutch... View Details
Keywords: Sean Silverthorne
- 04 Nov 2014
- First Look
First Look: November 4
emotion regulation and utilitarian decision making. November 2014 Journal of Marketing Research Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making By: Karmarkar, Uma R., Baba Shiv, and Brian Knutson... View Details
Keywords: Sean Silverthorne
- 03 Jan 2017
- First Look
January 3, 2017
parameters, which must be learned from sales data. In the presence of these unknown demand parameters, the retailer faces a tradeoff commonly referred to as the exploration-exploitation tradeoff. Towards the beginning of the selling season, the retailer may offer... View Details
Keywords: Carmen Nobel
- 02 Jan 2018
- Op-Ed
'Dear Working Knowledge'--Our Favorite Reader Comments of the Year
that stands between the consumer and the provider. You don't see this problem in food service - where restaurants pile on needless amounts of food just to charge for more of it. If customers don't like being charged needlessly, they will... View Details
Keywords: by Sean Silverthorne
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
issue for only a tiny fraction of the population of potential Apple customers.” As Guy put it, “I think consumers assume a certain level of security will be in the product--probably no better or worse than other products in the class.”... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its profit. The open source developers make product... View Details
Keywords: Martha Lagace
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
provider of premium-priced products tailored to a particular customer segment, or you have to shoot for scale, using low prices and volume purchasing to attract a mass market and drive down your cost structure. Midfield has been... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
whose excitement lasts only for days? John T. Gourville, Albert J. Weatherhead, Jr. Professor of Business Administration and an expert on consumer behavior, pricing, and innovation. The blog below, cowritten with Marco Bertini of London... View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
estimates of real consumption across countries without the need for consumer price index extrapolations. We discuss advantages and limitations associated with the use of online... View Details
Keywords: Dina Gerdeman
- 04 Dec 2007
- First Look
First Look: December 4, 2007
clubs," we show that 1) fees serve as a signal of price discounts, such that stores that charge fees are perceived as offering better deals for identical items; 2) the presence of fees can increase View Details
Keywords: Martha Lagace
- 12 Jan 2010
- First Look
First Look: Jan. 12
success, market reaction, and merger waves. Offer prices are biased towards the 52-week high, a highly salient but largely irrelevant past price, and the modal offer price is exactly that reference price. An... View Details
Keywords: Martha Lagace