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Show Results For
- All HBS Web
(1,921)
- People (7)
- News (510)
- Research (1,173)
- Events (4)
- Multimedia (5)
- Faculty Publications (386)
- 21 Apr 2015
- First Look
First Look: April 21
https://hbr.org/2015/03/starbucks-race-together-campaign-and-the-upside-of-ceo-activism April 2015 Strong Brands, Strong Relationships Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference By:... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
potential. "He's very good at marketing the business, but especially on the branding side, he understood the importance of the Bikram brand," he says. "It wasn't about yoga, it was about Bikram yoga, and he had to establish... View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
third party. By contrast, a grocery store also creates a space for consumers and multiple brands to meet—but the store controls the transaction, serving as a reseller. Done right, the MSP model has proven extremely lucrative, throwing off... View Details
Keywords: by Julia Hanna
- 13 May 2019
- Blog Post
The Many Facets of Becoming a Mother at HBS
of the biggest challenge at HBS broadly: what do you focus your time on? There are so many options – classes, fun, networking, entrepreneurship, job searches, family, etc. – and it’s impossible to be good at more than a couple of those. ... View Details
- 01 Mar 2023
- News
Step Change
population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The market to meet a host of consumer... View Details
- 22 Feb 2022
- News
New Urban Order
Highway As cities reshape themselves and populations increase, demand for goods will rise. And if the pandemic taught us anything about supply and demand, it’s that the trucking system—once largely unnoticed—can become a real bottleneck.... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
having a better experience, which is good for the customer,” Buell says. “But obviously, that's also really, really important for the organization.” Buell and Choi detailed their findings in the working paper Improving Customer... View Details
Keywords: by Danielle Kost
- 22 Feb 2022
- News
Breaking News
the profession. Journalists are asking, Whom do we serve? How do we know what people think is important? Any good reader-revenue strategy has to be built around a real understanding of the audience and what motivates people to View Details
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
First, pricing and value are inherently intertwined. Yet, most companies use cost-plus pricing. That's dangerous in an information-rich world. Amazon, for instance, takes thousands of SKUs for consumer goods... View Details
Keywords: by Kristen Senz
- Web
the Art of American Advertising - Advertising Products
single-sided sheets), simple business cards, or small newspaper notices. The growing volume of mass-produced and mass-distributed goods after the Civil War, however, led to the creation of diverse forms of advertising media. Advertising... View Details
- 11 Mar 2021
- News
Leading with Heart
me on the shoulder and he says, "Are you feeling nervous?" I said, "Yeah." He said, "Don't worry. They're in a good mood because the Blues won last night." So I had no idea who the Blues were, but it stuck in my head. So I went to the... View Details
- Profile
Omowale Casselle
distribution platform, in high traffic retail locations, that will help consumers trial, discover, and ultimately make more informed choices about their most important purchase decisions in health, wellness, beauty, and household—and now... View Details
- 28 Oct 2022
- Blog Post
Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)
scale. HBS played a critical role in equipping me with a general management skill set. The case method, specifically, prepared me to confidently take on work across new industries from consumer goods to... View Details
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
and the DNA of innovators. What they have to say might surprise you. Clayton Christensen Can people learn to be more innovative? I don't want to overstate the case. I think about 40 percent of people just are not going to be good at... View Details
- 18 Dec 2006
- Lessons from the Classroom
Grooming Next-Generation Leaders
of action rather than say, 'I've been given $50,000, now let me try to do the best I can.'" You have to understand what you're leading, adds Sasser. Expertise in only one area—think John Sculley's unsuccessful jump from Pepsi View Details
Keywords: by Martha Lagace
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers On balance, is Chapter 11 bankruptcy protection good for the American economy? Share your insights below. View Details
- 01 Mar 2014
- News
Generation Next
and teaches a course on strategy to mid- and senior-level managers at Godrej. Nisa has helped relaunch a number of consumer products at Godrej, including "aspirational" goods like hair dyes. Photo courtesy... View Details
- 31 Jul 2019
- Research & Ideas
Distressed Employees? Try Resilience Training
depression and anxiety can be reduced by coaching employees to increase their resilience, the ability to maintain good mental health despite psychological or physical setbacks. In fact, one study found that over a two-month period, a... View Details
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 01 Aug 1998
- News
High Honors
a wide assortment of consumer durables. Two years later, Barford took Beatty into the big time, buying up a larger competitor, General Steel Wares, Inc. (GSW). As head of the new concern, Barford reorganized GSW and developed it into the... View Details