Publications

March 1995 (Revised August 1995)
Supplement

Datavision (C)

By: Michael Beer and Gregory C. Rogers

Describes the events to follow Datavision (A) and (B). Covers the aftermath of two previous team-building meetings and leaves off with the protagonist struggling with how to proceed. View Details

Keywords: Employees; Problems and Challenges; Groups and Teams; Social and Collaborative Networks; Computer Industry

October 1998 (Revised March 1999)
Case

Microsoft in Transition: Bill Gates's Leadership

By: Christopher A. Bartlett and Takia Mahmood

Keywords: Leadership; Change Management; Computer Industry

January 1998 (Revised April 2001)
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details

Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan

October 1979 (Revised January 1983)
Background Note

IBM Corp., Background Note

Describes some aspects of how the senior managers of IBM conducted its affairs. Much of this note is a factual description of the design of the organization and of the formal process by which members of the organization worked together. Also contains excerpts from... View Details

Keywords: Management Style; Organizational Design; Organizational Structure; Management Teams; Computer Industry; United States

April 1986 (Revised June 1986)
Case

Mexico and the Microcomputers (A)

By: James E. Austin and Dennis J. Encarnation III

Keywords: Computer Industry; Mexico

01 Dec 2016
News

Dear Future Author…

three-time entrepreneur and coauthor of Entrepreneurs in the Midst “The only advice I was ever given that bore fruit was that the art of writing is the art of application—the application of the seat of the pants to the seat of the chair in front of the View Details

01 Jun 2022
News

Vision: Into the Breach

meanwhile, were seven times less likely to experience a ransomware attack than the industry average. The company’s advantage, claim cofounders Rotem Iram (MBA 2013) and Roman Itskovich (MBA 2012), is a combination of cybersecurity savvy... View Details

Keywords: Alexander Gelfand

06 Dec 2021
News

Monaco's Digital Transformation

Genta manages 5 percent of the state budget and a staff of 270. His ministry oversees the telecom industry and digital improvements in smart city initiatives, education, and health care, as well as programs and partnerships benefitting... View Details

Keywords: Jennifer Gillespie

autumn 1998
Article

Case Study: Dell Online

By: V. Kasturi Rangan and Marie Bell

Keywords: Technology; Computer Industry

February 1979
Case

Systems Engineering Laboratories, Inc.

By: William E. Fruhan Jr.

Choosing an equity offering or an offering of straight subordinated debt with a CCC credit rating and a 12.5% coupon. View Details

Keywords: Decision Choices and Conditions; Borrowing and Debt; Corporate Finance; Computer Industry

January 1971
Case

Compulease Co. (D): The Denouement

By: William E. Fruhan Jr.

Keywords: Computer Industry

January 1955
Case

Compulease Co. (A)

By: John H. McArthur and William E. Fruhan Jr.

Keywords: Computer Industry

April 2013 (Revised November 2013)
Case

Microsoft in Korea

By: Jordan I. Siegel and Lynn Pyun

Microsoft Korea sees a potential opportunity to dramatically improve its subsidiary's performance by actively recruiting and promoting female senior managers in South Korea. The question is to what extent multinationals can gain competitive advantage by actively... View Details

Keywords: Global; International Business; Multinational Management; Human Resource Management; Labor Market; Global Human Resource Management; Microsoft; South Korea; Asia; East Asia; Human Resources; Strategy; Global Strategy; Computer Industry; South Korea; East Asia

2012
Book

Auctions, Market Mechanisms, and Their Applications: Second International ICST Conference, AMMA 2011

By: Peter Coles, Sanmay Das, Sebastien Lahaie and Boleslaw Szymanski

This book constitutes the thoroughly refereed post-conference proceedings of the Second International ICST on Auctions, Market Mechanisms, and Their Applications (AMMA 2011) held in New York, August 22–23, 2011. The 22 revised full papers presented were carefully... View Details

Keywords: Internet; Market Design; Internet and the Web; Auctions; Information Management; Computer Industry

October 14, 2011
Blog Post

Steve Jobs, the Immediate Case Study

By: Nancy F. Koehn

Keywords: Information; Computer Industry

Read Now

October 3, 2011
Blog Post

Putting Steve Jobs in Perspective

By: Nancy F. Koehn

Keywords: Perspective; Computer Industry

Read Now

April 2010
Supplement

Interview with Jonney Shih, Chairman, ASUSTeK Computer, Inc.

By: Willy C. Shih

Keywords: Computer Industry

October 2009
Simulation

Strategy Simulation: Competitive Dynamics and Wintel

By: Ramon Casadesus-Masanell

In this online simulation students study the dynamics of cooperation and competition between two markedly different businesses that both rely on the flow of PC sales. Playing the role of Microsoft or Intel, students determine product release schedules and pricing, as... View Details

Keywords: Competitive Strategy; Cooperation; Motivation and Incentives; Negotiation; Software; Computer Industry