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Show Results For
- All HBS Web
(1,361)
- People (1)
- News (520)
- Research (686)
- Events (3)
- Multimedia (27)
- Faculty Publications (410)
- June 1996
- Case
Siemens Corporation (B): Corporate Advertising for 1996
By: Stephen A. Greyser and Norman Klein
Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details
Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996.
Thomas J. Burrell
Burrell created his agency to capitalize on the untapped potential of the black market in America, and in the process, he became a pioneer of target marketing and built the largest black-owned advertising agency in the United States. He developed breakthrough... View Details
Keywords: Services
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
style, such processes enable the CEO to make effective decisions consistent with where he wants the company to go. One of our new CEOs learned this the hard way. Soon after he became CEO, he was asked to approve a marketing campaign for... View Details
Gordon M. Bethune
When Bethune took over Continental, the company was nearly out of cash, there was conflict between employees and management, and the airline ranked last in customer satisfaction. Bethune initiated a market research campaign to determine... View Details
Keywords: Transportation
- 09 Jul 2024
- News
On Balance
companies that want to perform a gender-pay-gap audit and a campaign to encourage men to take parental leave, “because we know that changes the dynamic of who does what in the home, in terms of unpaid labor, and facilitates women... View Details
- 01 Dec 2002
- News
Clusters and Competition
Michael E. Porter: learning more about the processes that produce competitive success. Michael E. Porter, acclaimed expert on competitive strategy and leader of the HBS-based Institute for Strategy and Competitiveness, began his luncheon address at the View Details
- February 2017 (Revised May 2022)
- Case
The De Beers Group: Exploring the Diamond Reselling Opportunity
By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details
Keywords: Diamonds; Go-to-market Strategy; Secondary Market; Willingness To Pay; Pilot Program; Strategy Development; Strategy Execution; Scope; Marketing; Advertising; Branding; Customer Value; Pawn Shops; Jewelry; Supply And Demand; Corporate Strategy; Business Strategy; Vertical Integration; Advertising Campaigns; Value Creation; Retail Industry; Consumer Products Industry; Advertising Industry; Mining Industry; United States; United Kingdom; Africa; Botswana; South Africa; Namibia
Esty, Benjamin C., Daniel P. Gross, and Lauren G. Pickle. "The De Beers Group: Exploring the Diamond Reselling Opportunity." Harvard Business School Case 717-430, February 2017. (Revised May 2022.)
- 25 May 2016
- News
Education Is the Key
Claudio (OPM 12, 1987) and Rosalie Haddad In 1998 Claudio Haddad (OPM 12, 1987) had achieved great success in a nearly 20-year banking career. He easily could have rested on his laurels, but instead, he left the world of finance to put his skills to work for education.... View Details
- 02 Dec 2014
- Blog Post
Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference
shared many General Mills brand campaigns (e.g., Betty Crocker, Cheerios, and Fiber One) that effectively tailored messaging to their Brand Champion. Kerri Hoyt-Pack of Nike Women’s Training closed the day by reminding us to “listen more”... View Details
- 11 Jun 2015
- News
Making connections at Harvard and beyond
require leadership in technology, negotiation, finance, and a host of other areas where our MBAs are having a significant impact.” Following his strong belief in the power of “one Harvard,” James contributes support and guidance to initiatives across the University. As... View Details
- 25 Aug 2014
- News
Gerald Chertavian, MBA 1992
Founder and CEO, Year Up Download Gerald Chertavian profile Return to Alumni Achievement Awards main page TIMELINE 1965 Born, Lowell, Massachusetts 1987 Earns BA, Economics, Bowdoin College 1987 Joins Chemical Bank 1992 Earns MBA 1993 Cofounds Conduit Communications... View Details
Keywords: Susan Young
- 01 Apr 2024
- News
Generosity Multiplied
There’s little doubt that James Reed (MBA 1990) loves his job. After all, he’s the chairman and CEO of Reed, the United Kingdom’s first and largest jobs website, and he takes the company’s slogan—“Love Mondays”—to heart. Even so, he admits he has a side hustle. When... View Details
- 21 May 2021
- News
See Us Unite for Change
coming together behind a message of solidarity and support for the AAPI community. The event is part of a larger campaign called See Us Unite, organized by the Asian American Foundation (TAAF) in partnership with the Ford and MacArthur... View Details
- June 2010
- Teaching Note
Diamond Foods (TN)
By: David E. Bell, Natalie Kindred and Mary Louise Shelman
Teaching Note for 510013.. View Details
- August 2008
- Teaching Note
Go Red for Women: Raising Heart Health Awareness (TN)
By: V. Kasturi Rangan and Marie Madelene Bell
Teaching Note for [507026]. View Details
- 15 Nov 2016
- News
Uncovering The Secrets of Mittelstand Success
HBS professors Ramon Casadesus‐Masanell, left, and Sunil Gupta, listened to a presentation about the layout of the Siemens Electronikwerk Amberg manufacturing facility during the faculty immersion in Munich. (photo by Willy C. Shih) The remarkable success of the... View Details
- 10 Mar 2021
- News
Elevator Pitch: Game Time
the company completed the largest-ever crowdsourcing campaign for an augmented reality product, raising $1.7 million, and followed it with a $7.5 million Series A in summer 2020. The technology was conceived by inventor Jeri Ellsworth in... View Details
- 02 May 2016
- News
Can Brian Shortsleeve Fix the MBTA’s Budget Woes?
time as a field director for Mitt Romney’s 2008 Presidential campaign and later began working at General Catalyst, where he met Charlie Baker—who eventually brought Shortsleeve on to his current position. In terms of fixes, Shortsleeve... View Details
- 01 Jun 2014
- News
Innovation: An Orchestra of One
already available on the Mac.) Chao, who serves as CEO, is working out of the Harvard i-lab and expects to seek seed funding after successfully concluding a Kickstarter campaign which enlisted many renowned musicians as... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
managers and ‘creators’ now do professionally and at scale what Dave did as an amateur. Campaigns for major brands recruit influencers with followers on social media, often getting better results than from traditional ad campaigns.” "I... View Details