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  • 01 Jun 2004
  • News

Books

century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details
Keywords: book review; faculty books; Publishing Industries (except Internet); Information
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

leadership changes, increased communication, new partnership deals, and a focus on digital, sought speed, innovation, and accountability to better fulfill Sesame's educational mission. By 2016, Sesame was in the middle of its change, and Dunn contemplated how best to... View Details
Keywords: Sean Silverthorne
  • 21 Jun 2011
  • First Look

First Look: June 21

by Beijing is unlikely to suffice. Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs Authors: Dominique Lauga and Elie Ofek Publication: Marketing Science (forthcoming) Abstract We study a... View Details
Keywords: Sean Silverthorne
  • May 2022
  • Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
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  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" View Details
Keywords: Martha Lagace
  • 21 Oct 2014
  • First Look

First Look: October 21

sustainability solutions to a range of client organizations. Megaprojects are finite-duration initiatives involving multiple diverse entities in the design and delivery of a large-scale development, such as a brand new ecologically... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

we posit that cost transparency, insofar as it represents an act of intimate disclosure, fosters trust. In turn, this heightened trust enhances consumers’ willingness to purchase from that firm. This account was supported in four studies,... View Details
Keywords: Dina Gerdeman
  • 01 Oct 1996
  • News

Leading In a New Era

as well as a positive brand image, good relationships with key customers, and some $250 million cash (and no debt). "For me," Charron notes, "it was simply a question of how to deploy those assets and how to... View Details
Keywords: Nancy O. Perry
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

what-if and formal optimization approach). We discuss pros and cons of these approaches and illustrate them through applications and case studies. Download the paper: http://www.hbs.edu/research/pdf/08-069.pdf Positions of Power and... View Details
Keywords: Martha Lagace
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

overtake Apple and Samsung in market share within three to five years, while maintaining healthy profits. This task seemed particularly daunting given the difficulties the company had encountered in penetrating the lucrative U.S. market. What would it take for Huawei... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2008
  • News

Building a Better MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • Web

Print View - Course Catalog

competitive brand positioning and how can firms big and small use it to their advantage? How relevant are brands in today’s marketplace and what are the forces that are making... View Details
  • 08 May 2012
  • First Look

First Look: May 8

activity between strategic (operating firms) and financial (private equity) acquirers. What are the economic factors that drive either financial or strategic buyers to dominant positions in M&A activity? We introduce debt market... View Details
Keywords: Carmen Nobel
  • 01 Apr 2014
  • First Look

First Look: April 1

we find evidence that proximity is positively associated with coordination and overall performance. Download working paper: http://www.hbs.edu/faculty/Publication%20Files/14-092_0272c9fd-0da7-4bad-811c-77eb8db9ef81.pdf Competing in New... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

proposals, and quality evaluations for more than 12,000 evaluator-proposal pairs. The analysis shows that solicitations offering a personal reward for top submissions boost participation rates without affecting submission quality. We show that this is due to workers... View Details
Keywords: Dina Gerdeman
  • 10 Dec 2013
  • First Look

First Look: December 10

verified that managers indeed had a positive impact. It also pinpointed exactly how, identifying the eight key behaviors of great Google managers. In this article, I describe how Google has incorporated the detailed findings from the... View Details
Keywords: Sean Silverthorne
  • 14 May 2012
  • Research & Ideas

Breaking the Smartphone Addiction

extremely positive (they reaped significant benefits). According to BCG's CEO, Hans-Paul Bürkner, the process unleashed by these experiments "has proven not only to enhance work-life balance, making careers much more sustainable, but... View Details
Keywords: by Leslie A. Perlow
  • 08 Nov 2016
  • First Look

November 8, 2016

volatility. Using our model we quantify how capital injections impact the risk of financial institutions and estimate firm-specific precautionary capital needs. In addition, the longstanding observation that volatility is more responsive to negative shocks than View Details
Keywords: Sean Silverthorne
  • 08 Sep 2016
  • News

How We Make It Work

delivery app Dolly, and Peter is creative and brand director at PitchBook, which he likens to a “Bloomberg for the private capital markets.” Peter Escher reads to Josh while Diane Escher tackles toothbrushing duty as part of the bedtime... View Details
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

ethicality of the perpetrator of an unethical action. Our studies show that people judge behavior as more unethical when (1) identifiable versus unidentifiable victims are involved and (2) the behavior leads to a negative rather than a View Details
Keywords: Martha Lagace