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Show Results For
- All HBS Web
(4,401)
- People (23)
- News (1,232)
- Research (2,508)
- Events (5)
- Multimedia (9)
- Faculty Publications (1,178)
- 31 Jul 2019
- News
Skydeck Live: The Rise of the FOMO Sapiens
onstage during Spring Reunions, McGinnis and I discuss the broad span of these ideas. Namely, how these forces at work in our social lives can also impact our professional lives—and how we can manage them.... View Details
- December 2023 (Revised February 2024)
- Case
21Seeds: Taking Shots at Breakout Growth
21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a... View Details
Keywords: Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Brands and Branding; Product Positioning; Distribution Channels; Sales; Food and Beverage Industry
Ofek, Elie, Julian De Freitas, Michael Moynihan, and Nicole Tempest Keller. "21Seeds: Taking Shots at Breakout Growth." Harvard Business School Case 524-008, December 2023. (Revised February 2024.)
- Web
A Marketing Revolution - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “Between the end of the Civil War and the turn View Details
- August 1996 (Revised December 1999)
- Case
J Boats, Inc.
By: Robert L. Simons
During the 20-year evolution of a family-owned, entrepreneurial sailboat company, two founders leverage their design and marketing skills to build one of the most recognized brands in the recreational boating industry. The founder then considers management succession... View Details
Keywords: Corporate Entrepreneurship; Family Business; Risk Management; Financial Management; Leveraged Buyouts; Brands and Branding; Competitive Strategy; Capital Markets; Valuation; Shipping Industry; Transportation Industry
Simons, Robert L. "J Boats, Inc." Harvard Business School Case 197-015, August 1996. (Revised December 1999.)
- 11 Jul 2013
- News
Program Aims to Develop a Generation of Global Citizens
teenager, Abby Falik (MBA 2008) tried to join the Peace Corps upon graduating from high school, only to be rejected because of her age. Some years later, that rejection spurred Falik to develop an idea that in 2008 won the Pitch for... View Details
- 12 Feb 2018
- Research & Ideas
Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?
the UPS Foundation Associate Professor of Service Management in the Technology and Operations Management Unit. “When we are feeling bad, one way we cope is by comparing... View Details
- 01 Oct 1999
- News
The Class of 1974: Timed for a Change
business boot camp. Around the time of our last reunion, his extensive, twenty-year study of our class culminated in The New Rules, a book that not only documented our careers but also revealed the... View Details
Keywords: Charles B. ("Chuck") Mercer
- Web
The Art of American Advertising: 1865 - 1910
“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine... View Details
- 01 Jun 1999
- News
New York Club Names Entrepreneur of the Year
professor of management practice Myra Hart, a cofounder of Staples, provided remarks on the growing role of entrepreneurship at HBS, and... View Details
- 01 Jun 2023
- News
Buy Big, Sell Small
brands and SKUs,” she says. Shruti, who graduated at the top of her class at the Indian Institute of Technology and had experience in consulting and impact investing, came to... View Details
OYO: Creating Effective Spaces
Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and... View Details
- February 2007 (Revised March 2007)
- Case
Li Ning - Anything is Possible
A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic segments. In the main cities, where competition takes place at a very conceptual level, Li Ning has chosen to adopt a... View Details
Keywords: Product Positioning; Competitive Strategy; Consumer Behavior; Global Strategy; City; Consumer Products Industry; Sports Industry; China
Wathieu, Luc R., Gao Wang, and Medha Samant. "Li Ning - Anything is Possible." Harvard Business School Case 507-024, February 2007. (Revised March 2007.)
- 01 Feb 2000
- News
HBS Alumni Association Board of Directors: President's Report
Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94), plans for the 2000 HBS Global Alumni Conference in Berlin are proceeding very well. The conference, scheduled for June 13-16, boasts a full agenda View Details
Keywords: Edmund A. Hajim (MBA '64)
- Web
Trade Cards - The Art of American Advertising
“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the... View Details
- 25 Feb 2020
- News
The Influence of Geography on Work and Innovation
(and enabling the USPTO to reduce office space needs in expensive regions). Choudhury found that those who took advantage of the policy chose to move to more attractive locations, which might mean places... View Details
Keywords: April White
- 18 Mar 2022
- Blog Post
The Health Care Conference and the Convening Power of HBS
experience at HBS so far, exemplified by my involvement in the recent 2022 HBS Health Care Conference. I am now an EC (second-year student) at HBS and served as one of the co-chairs of the 19th annual Health... View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
Business School and Professor in Health Policy and Management at the Harvard T.H. Chan School of Public Health. Even though Chipotle’s supply chain is shorter, with fewer intermediaries between supplier and... View Details
- 06 Jun 2013
- Op-Ed
How to Do Away with the Dangers of Outsourcing
Staffing, risks, benefits, and regulatory compliance are all increasingly externalized, most often to parts of the world where need routinely trumps prudence. Rather than manage their own corporate assets,... View Details
- September 1998
- Case
McDonald's: International Expansion Strategy
By: Gary W. Loveman and Sabina M. Ciminero
James Cantalupo, CEO of McDonald's International, and top management have a few months to decide how the McDonald's brand should be transferred into India. Faced with the challenges presented by the Indian market--80% of Indians are Hindus and cherish cows as sacred... View Details
- 26 May 2015
- Research & Ideas
Corporate Field Researchers Share Tricks of the Trade
world. Among economic scholars, field research often takes place within the walls of corporations, non-profits, small businesses, or government entities. Ideally, these organizations eventually can apply the... View Details
Keywords: by Carmen Nobel