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Show Results For
- All HBS Web
(938)
- People (2)
- News (300)
- Research (508)
- Multimedia (2)
- Faculty Publications (223)
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
firm-driven communication using the brand, my definition of advertising, still has a place for many, many companies. They should track consumer-to-consumer communication, i.e. word-of-mouth, but in some cases with word-of-mouth there’s... View Details
- 02 Sep 2008
- First Look
First Look: September 3, 2008
Hotels: Brand Differentiation through Customer Relationship Management Harvard Business School Case 809-029 This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has... View Details
Keywords: Sean Silverthorne
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
well-understood rules that define how the system operates. To work, markets require leaders who understand the importance of integrity in the creation of trust, and who inspire that trust in their people, their organizations, and in the View Details
Keywords: by Kim B. Clark
- 01 Jun 1996
- News
Class Acts
Leadership, intellect, entrepreneurial savvy, interest in community service, good old-fashioned school spirit - these are some of the defining characteristics of the MBA Class of 1996. And while it's impossible to show the depth and... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace
- 10 Jun 2014
- First Look
First Look: June 10
diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details
Keywords: Sean Silverthorne
- 09 Feb 2016
- First Look
February 9, 2016
could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would... View Details
Keywords: Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne
- 01 Apr 2008
- First Look
First Look: April 1, 2008
of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a... View Details
Keywords: Martha Lagace
- 21 Feb 2017
- First Look
First Look at New Research: February 21
explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences. Bringing together 650 interviews conducted across Rakuten’s locations in Brazil,... View Details
Keywords: Carmen Nobel
- 29 Apr 2025
- News
Challenge Accepted
challenge that I’ve faced over the last 25 years with respect to building my organization because it speaks to how we message, how we communicate what we do within the context of a more accurate view around problem-solution, but also how... View Details
- 01 Sep 2008
- News
Building a Better MBA
For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
- 08 May 2012
- First Look
First Look: May 8
brand in the U.S.; a competitive offering of private label and exclusive brands; and, following the execution of One Macy's and My Macy's, a fresh, unique foundation for future growth. However, the company still faces significant... View Details
Keywords: Carmen Nobel
- 01 Apr 2014
- First Look
First Look: April 1
knowledge work and reveals the challenges inherent in manipulating network structure to enhance performance, as the communication structure that helps one antecedent of successful problem solving may harm the other. Download working... View Details
Keywords: Sean Silverthorne
- 03 Jan 2017
- First Look
January 3, 2017
to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
- 20 Sep 2011
- First Look
First Look: September 20
lines in order to illuminate the ways that U.S. states take advantage of federal ambiguity and are able to shape corporate practices to their benefit. We specifically examine how patterns of bank acquisitions are shaped by the crucial relationship between the federal... View Details
Keywords: Sean Silverthorne
- 20 Jul 2022
- News
Wired to be Inspired
thinking about your employees, you’re thinking about your communities and you’re thinking about the planet. It’s palpable. You can see how they talk about themselves. You can see how they envision their strategy. You can see how employees... View Details
- 16 Dec 2020
- Blog Post
Alumni on the Black Lives Matter Movement
HBS alumni have been actively engaged in responding to the racial and social injustice in their communities and around the world. Read their various efforts below: OCTOBER 20 In their new book A Blessing: Women of Color Teaming Up to... View Details
- 27 Sep 2011
- First Look
First Look: September 27
is similar to those used by many organizations to encourage employees to communicate about operational problems. We find that process-improvement campaigns prompt employees to speak up and that campaigns increase the frequency of voicing... View Details
Keywords: Sean Silverthorne
- 01 Apr 1996
- News
Technology for Learning's Sake
initiative's rapid progress has been aided greatly by the strength of the technology groundwork that has been established at the School over the past few decades. "This is not something brand new," notes Professor F. Warren McFarlan,... View Details
Keywords: by Deborah Blagg; photo by David Zadig