Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (938) Arrow Down
Filter Results: (938) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (938)
    • People  (2)
    • News  (300)
    • Research  (508)
    • Multimedia  (2)
  • Faculty Publications  (223)

Show Results For

  • All HBS Web  (938)
    • People  (2)
    • News  (300)
    • Research  (508)
    • Multimedia  (2)
  • Faculty Publications  (223)
← Page 44 of 938 Results →
  • 21 Mar 2016
  • HBS Case

Can Customer Reviews Be 'Managed?'

firm-driven communication using the brand, my definition of advertising, still has a place for many, many companies. They should track consumer-to-consumer communication, i.e. word-of-mouth, but in some cases with word-of-mouth there’s... View Details
Keywords: by Brian Kenny; Advertising; Travel
  • 02 Sep 2008
  • First Look

First Look: September 3, 2008

Hotels: Brand Differentiation through Customer Relationship Management Harvard Business School Case 809-029 This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has... View Details
Keywords: Sean Silverthorne
  • 16 Mar 2003
  • Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

well-understood rules that define how the system operates. To work, markets require leaders who understand the importance of integrity in the creation of trust, and who inspire that trust in their people, their organizations, and in the View Details
Keywords: by Kim B. Clark
  • 01 Jun 1996
  • News

Class Acts

Leadership, intellect, entrepreneurial savvy, interest in community service, good old-fashioned school spirit - these are some of the defining characteristics of the MBA Class of 1996. And while it's impossible to show the depth and... View Details
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace
  • 10 Jun 2014
  • First Look

First Look: June 10

diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details
Keywords: Sean Silverthorne
  • 09 Feb 2016
  • First Look

February 9, 2016

could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2014
  • First Look

First Look: February 25

affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a... View Details
Keywords: Martha Lagace
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences. Bringing together 650 interviews conducted across Rakuten’s locations in Brazil,... View Details
Keywords: Carmen Nobel
  • 29 Apr 2025
  • News

Challenge Accepted

challenge that I’ve faced over the last 25 years with respect to building my organization because it speaks to how we message, how we communicate what we do within the context of a more accurate view around problem-solution, but also how... View Details
Keywords: challenges; failure; advice; experience
  • 01 Sep 2008
  • News

Building a Better MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • 08 May 2012
  • First Look

First Look: May 8

brand in the U.S.; a competitive offering of private label and exclusive brands; and, following the execution of One Macy's and My Macy's, a fresh, unique foundation for future growth. However, the company still faces significant... View Details
Keywords: Carmen Nobel
  • 01 Apr 2014
  • First Look

First Look: April 1

knowledge work and reveals the challenges inherent in manipulating network structure to enhance performance, as the communication structure that helps one antecedent of successful problem solving may harm the other. Download working... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2017
  • First Look

January 3, 2017

to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
  • 20 Sep 2011
  • First Look

First Look: September 20

lines in order to illuminate the ways that U.S. states take advantage of federal ambiguity and are able to shape corporate practices to their benefit. We specifically examine how patterns of bank acquisitions are shaped by the crucial relationship between the federal... View Details
Keywords: Sean Silverthorne
  • 20 Jul 2022
  • News

Wired to be Inspired

thinking about your employees, you’re thinking about your communities and you’re thinking about the planet. It’s palpable. You can see how they talk about themselves. You can see how they envision their strategy. You can see how employees... View Details
Keywords: Management of Companies and Enterprises; Management
  • 16 Dec 2020
  • Blog Post

Alumni on the Black Lives Matter Movement

HBS alumni have been actively engaged in responding to the racial and social injustice in their communities and around the world. Read their various efforts below: OCTOBER 20 In their new book A Blessing: Women of Color Teaming Up to... View Details
  • 27 Sep 2011
  • First Look

First Look: September 27

is similar to those used by many organizations to encourage employees to communicate about operational problems. We find that process-improvement campaigns prompt employees to speak up and that campaigns increase the frequency of voicing... View Details
Keywords: Sean Silverthorne
  • 01 Apr 1996
  • News

Technology for Learning's Sake

initiative's rapid progress has been aided greatly by the strength of the technology groundwork that has been established at the School over the past few decades. "This is not something brand new," notes Professor F. Warren McFarlan,... View Details
Keywords: by Deborah Blagg; photo by David Zadig
  • ←
  • 44
  • 45
  • 46
  • 47
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.