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Show Results For
- All HBS Web
(1,218)
- People (7)
- News (348)
- Research (601)
- Events (1)
- Multimedia (12)
- Faculty Publications (237)
- 27 Aug 2019
- News
Sweating It Out in Philly; Whiskey Flights in Portland
Clubs News Clubs News Philly Club Builds Sweat Equity with SLT’s Amanda Freeman A dozen intrepid alumni from the HBS Club of Philadelphia recently worked up quite a sweat to learn more about the fitness industry from wellness entrepreneur... View Details
Keywords: Margie Kelley
- 01 Jun 2013
- News
Brick by Brick
he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas. While the number of View Details
- 01 Jun 2012
- News
Alumni Book Briefs
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) (Portfolio) The founders of Gilt Groupe reveal how they built the web’s most famous fusion of high tech and high fashion. Sample sales... View Details
- 10 Mar 2015
- First Look
First Look: March 10
Harvard Business School Case 815-078 Vehbi Koç and the Making of Turkey's Largest Business Group (B) The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988.... View Details
Keywords: Carmen Nobel
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
program on The Business of Entertainment, Media, and Sports. “I flew to Atlanta to sit down with Dwayne when he was on location to shoot the movie Fast 8,” Elberse said. “We talked for several hours about his path to success in wresting, acting, and producing, how he... View Details
- 01 Dec 2010
- News
Beacon of Liberty
now a U.S. citizen and every bit as American as any of my fellow joggers or coworkers across the river. Somehow, though, people expect me to react differently to what happened. I don’t. The same ghosts haunt me. As I stretch my muscles, my mind unreels a troubling... View Details
- 07 Apr 2015
- First Look
First Look: April 7
strategies for launching them for 10 years. In this article he draws on research on dozens of platform sites and products to offer a framework for building a successful platform business. It involves asking five basic questions: (1) Can I... View Details
Keywords: Sean Silverthorne
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
to bulletin@hbs.edu Case Study Update: GAIA Design When they launched Gaia Design in 2014, Philippe Cahuzac (MBA 2014) and his cofounders set their sights on building an iconic modern furniture brand for... View Details
Keywords: Jen McFarland Flint
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in taste, and what will its differences be, if any, when it comes to... View Details
Keywords: by Julia Hanna
- 31 Mar 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Investment Management
events as an alternative to a traditional recruiting presentation. “Our most well attended Investment Management events are around tactical skills, like how to pitch a stock,” she noted. Presenting on these types of topics builds your... View Details
Keywords: Investment Management / Hedge Fund
- 15 Dec 2024
- News
Back at the Ranch
graciously slow down their work to a pace that allows the Bear Hug crew to learn all they can about branding or whatever needs doing. The benefit runs in both directions: Because the ranching industry is experiencing a decline, “a lot of... View Details
- 22 Feb 2022
- News
Launch Codes
not playing by the rules and to recognize and celebrate those who did. —Misan Rewane (MBA 2013) cofounder of West Africa Vocational Education; Social Enterprise track runner-up, 2013 The Value of Slow As one who loves the early-stage hustle and excitement that comes... View Details
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
native brands. Founded in 2011 by ex-Googler Steven Yang, Anker sells digital accessories—batteries, cables, chargers, and so forth. These products are also offered by hundreds of other manufacturers or agents. In addition to renowned View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
"national" (e.g., brand) and "local" (e.g., retail) advertising. The informative applies to local advertising by retailers to inform consumers about availability and price. On the other hand, a large share of national advertising is used for View Details
Keywords: by Manda Salls
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
spillover effect to the private sector. The authors studied what happened after municipal governments in California adopted policies that required public (but not private) building renovations and new construction to View Details
- 20 May 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
and wellness company dedicated to helping people do what they love – better and for longer. Now they both are key leaders in the growing company that is making a positive impact on athletes around the world. Building a Winning Strategy... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains... View Details
Keywords: by Peter Jacobs
- Web
Print View - Course Catalog
their relationships? Who is responsible for an unprofitable relationship? Should firms “fire” their customers? Under which conditions? Why do consumers join brand communities? What types of value do they provide? How can View Details
- 01 Sep 2008
- News
Negative Ad Power
Political candidates are often said to be marketed just like consumer products. But there’s a big difference. Consumer marketers such as Coke and Pepsi or Toyota and Ford focus on building up their brand, not on tearing down their... View Details