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  • 20 May 2014
  • First Look

First Look: May 20

Society: An Alternative View and Opportunities for Future Research By: Serafeim, George Abstract—A long-standing ideology in business education has been that a corporation is run for the sole interest of its shareholders. I present an... View Details
Keywords: Sean Silverthorne
  • August 2015 (Revised June 2021)
  • Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle
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  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

relying on chance—on the currents of life—to guide us." Christensen also believes that certain common business principles are misguided and even dangerous. In the following excerpt, he explains why focusing on marginal costs and... View Details

    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
    • October 2012
    • Article

    Target the Right Market

    By: Jill Avery and Thomas Steenburgh
    SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its... View Details
    Keywords: Marketing; Market Segmentation; Customer Defection; Customer Lifetime Value; Customer Relationship Management; CRM; Market Segmentation And Target Market Selection; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Customer Value and Value Chain; Technology Industry; United States
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    • 17 Apr 2020
    • News

    Taking the Plunge

    • 20 Mar 2019
    • News

    A Proposed Megadeal Exposes the Grim Outlook for Europe’s Banks

    • 12 Oct 2017
    • News

    Technology is revolutionising supply-chain finance

    • November 2007 (Revised December 2008)
    • Background Note

    China Rising: An Economic Snapshot

    "China Rising: An Economic Snapshot" provides readers with an overview of China's economic transformation, relying on economic data from a variety of sources. It is organized into three sections: (1) "The Big Picture" explores macroeconomic indicators, as well as those... View Details
    Keywords: Developing Countries and Economies; Macroeconomics; Microeconomics; Local Range; Globalized Economies and Regions; Business and Government Relations; China
    Related
    • September 2019 (Revised January 2021)
    • Case

    Vispera: Visual Intelligence for Retail

    By: Yael Grushka-Cockayne and Gamze Yucaoglu
    The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company’s agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the... View Details
    Keywords: Computer Vision Technology; Visual Analysis; Retail; Information Technology; Business Model; Operations; Performance Efficiency; Competitive Strategy; Decision Choices and Conditions; Global Strategy; Technology Industry; Retail Industry; Turkey
    Related
    • 31 Oct 2023
    • Research & Ideas

    Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

    More than three in four Fortune 500 companies justify their workforce diversity, equity and inclusion (DEI) efforts by making the business case. It sounds like this: By making our workforce more diverse, we’re building a more innovative... View Details
    Keywords: by Katherine Hutt Scott and Barbara DeLollis
    • 03 Oct 2006
    • Working Paper Summaries

    Cartels and Competition: Neither Markets nor Hierarchies

    Keywords: by Jeffrey Fear

      New To Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth

      Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.

      Most established companies face a... View Details

      • 26 Apr 2024
      • HBS Case

      Deion Sanders' Prime Lessons for Leading a Team to Victory

      CU would move to the Big 12 conference, where it would earn $30 million a year in media rights, drawing even more visibility to Colorado. Coach Prime’s playbook for executives Business leaders can learn 10... View Details
      Keywords: by Avery Forman; Sports
      • Article

      Know Your Customers' 'Jobs to Be Done'

      By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
      Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create... View Details
      Keywords: Customer Relationship Management
      Related
      • 19 Dec 2022
      • Research & Ideas

      The 10 Most Popular Articles of 2022

      Two intense years of pandemic distancing and disruption gave way to another sort of distress in 2022—a year of soul searching, burnout, and quiet quitting. The 10 most-read articles on Harvard Business School Working Knowledge showed a... View Details
      Keywords: by Danielle Kost
      • 26 Apr 2023
      • In Practice

      Is AI Coming for Your Job?

      percent believe the technology will affect them personally. Harvard Business School faculty members share their thoughts below about how AI will reshape the workforce and the skills necessary to succeed in the years ahead. Joseph Fuller:... View Details
      Keywords: by Kristen Senz; Technology
      • 28 Mar 2017
      • First Look

      First Look at New Research, March 28

      that permits away-from-the-table moves to favorably alter the underlying setup, and a “final no.” Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52030 Harvard Business School Case 717-028 Brexit No abstract... View Details
      Keywords: Sean Silverthorne

        Tatiana Sandino

        Tatiana Sandino is the Arthur Lowes Dickinson Professor of Business Administration in the Accounting and Management Unit, most recently teaching and undertaking the role of course head for the required first-year MBA course Financial Reporting and Control. She has... View Details

        Keywords: retailing; service industry
        • 07 Jul 2022
        • HBS Case

        How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

        frosting, and lemon-ginger ice cream. When the Brooklyn-based screenwriter first met his future wife and business partner, he wooed her by hosting ice cream socials with homemade concoctions that guests raved about. Flying high on these... View Details
        Keywords: by Pamela Reynolds