Publications

May 1986
Supplement

General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details

Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States

April 1986
Supplement

Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video

By: Richard G. Hamermesh

Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre. View Details

Keywords: Managerial Roles; Restructuring; Business Ventures; Arts; Food and Beverage Industry; Food and Beverage Industry

January 1986 (Revised December 1986)
Case

Smartfood

By: William A. Sahlman

Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details

Keywords: Venture Capital; Financing and Loans; Financial Strategy; Corporate Entrepreneurship; Market Entry and Exit; Decision Choices and Conditions; Financial Management; Food and Beverage Industry

September 1985
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (B)

The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details

Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry

September 1985 (Revised September 1987)
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details

Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry

February 1985 (Revised September 2001)
Teaching Note

ICEDELIGHTS Teaching Note

By: Howard H. Stevenson and Michael J. Roberts

Teaching Note for (9-898-196). View Details

Keywords: Food and Beverage Industry

January 1985 (Revised March 1986)
Case

Sierra Wine Corp.

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

1985
Chapter

Food Policy

By: James E. Austin

Keywords: Food; Policy; Government and Politics; Food and Beverage Industry; Food and Beverage Industry

December 1984
Teaching Note

Colonial Food Services Co., James Cranston, and Eugene Kirby (A), Teaching Note

By: Michael Beer

Teaching Note for (9-478-005), (9-478-006), and (9-478-007). View Details

Keywords: Food and Beverage Industry

December 1984 (Revised January 1985)
Case

Barilla G. & R.F.lli, S.p.A.

By: W. Earl Sasser

Keywords: Food and Beverage Industry

November 1984 (Revised April 1987)
Background Note

Note on Restructuring Meat Packers in the 1980s

By: William E. Fruhan Jr.

Keywords: Food and Beverage Industry; Food and Beverage Industry

November 1984
Case

Wilson Foods

By: William E. Fruhan Jr.

Keywords: Food and Beverage Industry

September 1984 (Revised September 1993)
Case

Nestle S.A.: International Marketing (A)

A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details

Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Food and Beverage Industry; Switzerland

August 1984 (Revised June 1985)
Teaching Note

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note

By: Richard S. Tedlow

Keywords: Monopoly; Food and Beverage Industry; United States