Publications
Publications
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(1,386)
- Faculty Publications (915)
- January 1984 (Revised January 1994)
- Teaching Note
International Foodstuffs, Teaching Note
By: David E. Bell
Keywords: Food and Beverage Industry
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
- November 1983
- Supplement
Pepsi-Cola United Kingdom (B)
By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case. View Details
- November 1983
- Supplement
Pepsi-Cola United Kingdom (C)
By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case. View Details
- December 1982 (Revised January 1994)
- Case
Breakfast Foods Corp. (B)
By: David E. Bell
Keywords: Food and Beverage Industry
- September 1982
- Teaching Note
Mattson Foods, Inc.: The Bardolini Division, Teaching Note
By: W. Earl Sasser
Keywords: Food and Beverage Industry
- 1982
- Chapter
The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling
By: A. Michael Spence and M. E. Porter
- July 1982 (Revised December 1984)
- Case
Esmark, Inc. (A)
Involves the management of a firm with a market value of a going concern that is less than its breakup value. How does management maximize value for shareholders in this environment? View Details
- April 1982 (Revised March 1986)
- Case
Standard Fruit Co. in Nicaragua (B)
By: James E. Austin
- April 1982
- Case
Total Cereal
By: Stephen A. Greyser and John A. Quelch
Keywords: Food and Beverage Industry
- February 1982 (Revised April 1994)
- Case
Breakfast Foods Corp. (A)
By: David E. Bell
Keywords: Food and Beverage Industry
- January 1982 (Revised November 1982)
- Case
General Foods: Productivity Measurement Program
By: Robert H. Hayes and Kim B. Clark
- November 1981
- Supplement
General Foods: Food Service Division (B)
By: John P. Kotter
Keywords: Food and Beverage Industry
- November 1981 (Revised October 1985)
- Supplement
General Foods: Food Service Division (C)
By: John P. Kotter
Keywords: Food and Beverage Industry