Publications

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May 2020
Article

Sales Leadership During and After the Crisis

By: Frank V. Cespedes

Because customer acquisition and retention are the lifeblood of a for-profit enterprise, sales activities establish foundational conditions for a business. In turn, sales managers’ responsibilities in a crisis extend beyond keeping the lights on. Their leadership makes... View Details

Keywords: Sales; Leadership; Health Pandemics; Crisis Management

2013
Working Paper

What Do We Know About Corporate Headquarters? A Review, Integration, and Research Agenda

By: Markus Menz, Sven Kunisch and David J. Collis

During the past five decades, scholars have studied the corporate headquarters (CHQ)—the multidivisional firm's central organizational unit. The purpose of this article is to review the diverse and fragmented literature on the CHQ and to identify the variables of... View Details

Keywords: Corporate Headquarters; Corporate Parent; Corporate Center; Multidivisional Firm; Multibusiness Firm; Multinational Corporation; Multinational Firms and Management; Corporate Strategy; Business Divisions; Business Headquarters

SSRN

July – August 2009
Article

Organizational Ambidexterity: Balancing Exploitation and Exploration for Sustained Performance

By: Sebastian Raisch, Julian Birkinshaw, Gilbert Probst and Michael Tushman

Organizational ambidexterity has emerged as a new research paradigm in organization theory, yet several issues that are fundamental to this debate remain controversial. We explore four central tensions here: Should organizations achieve ambidexterity through... View Details

Keywords: Change; Innovation and Invention; Business Processes; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Research; Integration

22 Aug 2014
News

The Conversation We Should Be Having About Corporate Taxes

06 Jul 2006
News

Kraft's Innovation Challenge

12 Nov 2019
News

Hate your open office?

16 May 2019
News

Les salariés, pas aussi hostiles au changement qu’on ne le pense

17 May 2017
Research & Ideas

Minorities Who 'Whiten' Job Resumes Get More Interviews

opportunity to recognize this issue as a pinch point, so they can do something about it.” DeCelles co-authored a September 2016 article about the two-year study in Administrative Science Quarterly called Whitened Resumes: Race and... View Details

Keywords: by Dina Gerdeman

July–August 2024
Article

Navigating the Future of Online Advertising with WEB3

By: Frank V. Cespedes and Ben Plomion

or years, digital ad spend was a steadily growing portion of marketing budgets. But online advertising faces challenges that mean a transformative shift in digital marketing. Meanwhile, so-called “Web3” has emerged as a medium that can change ad spend and how personal... View Details

Keywords: Internet and the Web; Advertising; Digital Marketing

August 2021
Article

Improving Sales Hiring

By: Frank V. Cespedes

Sales hiring presents inherent challenges not found to the same extent in talent management in other functional areas. Moreover, common hiring practices make a tough job needlessly harder. This article suggests practical ways to improve sales hiring: Hire for the Task,... View Details

Keywords: Sales; Selection and Staffing

Article

How B2B Companies Can Win Back Customers They've Lost

By: Frank V. Cespedes and León Poblete

Most research and training in sales focus on acquiring new customers. But winning back previous customers is increasingly important: mergers, choice in supply chains, and uncertainty about trade wars mean that B2B customers are constantly re-evaluating relationships... View Details

Keywords: B2B; Customer Reacquisition; Customer Relationship Management

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Article

Sales Managers Must Manage

By: Frank V. Cespedes

A common complaint from C-level executives about their sales colleagues concerns the latter’s ability to manage, not sell. Nearly every firm has examples of successful salespeople who are poor managers because they persist in their behaviors as reps rather than... View Details

Keywords: Sales; Management Skills

Article

Howard Raiffa: The Art, Science, and Humanity of a Legendary Negotiation Analyst

By: James K. Sebenius

Rightly known as the “father of negotiation analysis,” Howard Raiffa was my thesis advisor, colleague, and friend for over 30 years. The bulk of this article develops an account of his intellectual trajectory from game theory to statistical decision theory to decision... View Details

Keywords: Negotiation Analysis; Bargaining; Howard Raiffa; Negotiation; Personal Development and Career

October 2010
Article

Unleashing the Power of Marketing

By: Beth Comstock, Ranjay Gulati and Stephen A Liguori

The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details

Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry

Article

How to Bounce Back from Adversity

By: Joshua D. Margolis and Paul G. Stoltz

The article focuses on how companies can be managed to overcome adversity with resilience. The characteristics of resilient managers who provide leadership for their teams and can build resilience in their employees are discussed. The manager's ability to shift... View Details

Keywords: Competency and Skills; Leadership; Crisis Management; Managerial Roles; Behavior; Cognition and Thinking

Article

Embeddedness and New Idea Discussion in Professional Networks: The Mediating Role of Affect-Based Trust

By: Roy Y.J. Chua, M.W. Morris and P. Ingram

This article examines how managers' tendency to discuss new ideas with others in their professional networks depends on the density of shared ties surrounding a given relationship. Consistent with prior research which found that embeddedness enhances information flow,... View Details

Keywords: Information; Networks; Trust

June 2007
Article

Which Levers Boost ROI?

By: Margeaux Cvar and John A. Quelch

The article refers to ROI, or return on investment, and focuses on a rational strategy for financial markets that uses outside industry comparisons. The first step is to identify parallel businesses that have similar characteristics such as growth, capital, and market... View Details

Keywords: Mathematical Methods; Financial Markets; Investment Return