Alignment - Publications - Faculty & Research

08 Aug 2005
Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

financial performance. Many companies have experienced profitless revenue growth. Scorecard measures of the incidence of unprofitable customers and the magnitude of losses from unprofitable relationships focus the organization on managing customers for profits, not... View Details

Keywords: by Robert S. Kaplan

Blog

Is AI Coming for Your Job?

focus on building relationships, managing, and selling. Software engineers can use services to autogenerate programming code for basic purposes, allowing them to write code more efficiently while spending more time on other activities, like system design and View Details

29 Aug 2005
Research & Ideas

How Organizations Create Social Value

organizations wanting to create social value. The researchers stressed the importance of synergies between Economic Value (EV) and Social Value (SV), calling them "two sides of the same coin." By aligning EV and SV, both... View Details

Keywords: by Manda Salls

07 Jan 2019
Research & Ideas

The Better Way to Forecast the Future

from when measuring accuracy. Scoring rules can nudge forecasters in one direction by giving a penalty for overestimating or underestimating. Whatever rule is accepted should align with overall goals. In the hurricane example, forecasters... View Details

Keywords: by Roberta Holland; Air Transportation; Transportation

01 Sep 2003
News

Kumar Mahadeva

Sri Lanka and held positions with the BBC, McKinsey, AT&T, and Dun & Bradstreet before founding Cognizant — originally a joint venture with Dun & Bradstreet — in 1994. “We help companies to cut their IT and business process costs drastically and to View Details

Keywords: Deborah Blagg; Management, Scientific, and Technical Consulting Services; Professional Services

2008
Chapter

Corporate Honesty and Business Education: A Behavioral Model

By: Rakesh Khurana and Herbert Gintis

Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details

Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior

Citation

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

run the risk of not extracting the full financial value from these partnerships and co-branding opportunities that they deserve. Q: Do you have advice for aligning brand with mission? In particular, your case on Habitat for Humanity shows... View Details

Keywords: by Manda Salls

09 Jan 2006
Research & Ideas

When Benchmarks Don’t Work

of benchmarking when used to assess the performance of human resources, information technology, finance, and other internal support or shared services groups. In our forthcoming book, Alignment, David Norton and I devote a chapter to View Details

Keywords: by Robert S. Kaplan; Service

Blog

Leading Successful Digital Transformation

five key areas: Common vision and strategy: One of the most challenging aspects of digital transformation is knowing where to start. Different stakeholders in the company often have different views and definitions of digital strategy. It is important to View Details

24 Aug 2020
Research & Ideas

How Much Will Remote Work Continue After the Pandemic?

professor. They surveyed 1,770 members of Alignable, an online platform for small-business leaders. To supplement that small-business data, a second survey was completed by 70 business economists belonging to the National Association for Business Economics (NABE).... View Details

Keywords: by Kristen Senz

Web

Growing on the Job - Alumni

setting is crucial to personal and professional success. This self-guided course will help you learn why goals matter, the different types of goals, and how to align your goals with your organization’s key objectives. Goal setting is... View Details

15 Oct 2019
News

Bridging Business and Engineering

venture concept. “This new program sounded especially interesting and was aligned with my objectives,” says Perelson, who, along with two other students from Israel, is among the 29 enrolled in the inaugural cohort of HBS’s joint degree... View Details

Web

General Management Awards & Honors - Faculty & Research

: Winner of the 1996 Shingo Prize for Excellence in Manufacturing Research for "Maintaining Leadership across Product Generations: The Case of Canon in Photolighographic Alignment Equipment" ( Managing Product Development , 1996). William... View Details

03 Jul 2013
What Do You Think?

What Are the Limits of Transparency?

presentations and record them for our internal Web site. We open that for review to a 360-degree workshop. What happened? You cannot lie You are going to put your best work into it ." This policy may not be appropriate for all organizations. It has to be View Details

Keywords: by James Heskett

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

team at Harvard Business Press, led by the talented Kathleen Carr, had been generating a host of innovative ideas that naturally aligned with this book's innovative format—the use of artistic illustrations was their suggestion, and we... View Details

Keywords: by Martha Lagace

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

good To encourage more companies to develop solutions that benefit communities, Nagle presents four potential strategies policymakers and organizations should consider: Align the incentives, otherwise known as the “win-win solution.” A... View Details

Keywords: by Lane Lambert

18 Feb 2020
Blog Post

A Vision of Love@HBS in 2020

personal and professional lives amid constant change. Despite the distance, we did our best to grow our careers and our relationship while aligning our paths to finally meet in the same place. That place turned out to be HBS. We’ve... View Details

07 May 2024
Blog Post

Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria

align with Harvard’s broader Sustainability Action Plan. This plan outlines Harvard’s goals to be Fossil Fuel Neutral by 2026 and Fossil Fuel Free by 2050 for campus energy use and vehicles (Scope 1 and 2). Harvard uses the term “fossil... View Details

Web

Strategy Awards & Honors - Faculty & Research

in Manufacturing Research for "Maintaining Leadership across Product Generations: The Case of Canon in Photolighographic Alignment Equipment" ( Managing Product Development , 1996). 1988 Ashish Nanda : Recipient of the McGillicuddy... View Details

Research Summary

3D Negotiaton

By: James K. Sebenius

In articles and books, often with David Lax, I have been developing a broad approach to effective negotiation that encompasses three "dimensions." In this "3D" approach, our first dimension — "tactics"-- is the most familiar territory. Tactics are the persuasive... View Details

Publications