• Web

Networking Events - Recruiting

resume books and student clubs to find interested students. Email club leaders to market events via newsletters or group chats. Some clubs may require yearly sponsorship to host events, participate in conferences, and advertise job... View Details

• 2009
• Working Paper

Capitalizing On Innovation: The Case of Japan

By: Robert Dujarric and Andrei Hagiu

Japan's industrial landscape is characterized by hierarchical forms of industry organization, which are increasingly inadequate in modern sectors, where innovation relies on platforms and horizontal ecosystems of firms producing complementary products. Using three... View Details

Keywords: Globalized Markets and Industries; Government Legislation; Innovation and Invention; Industry Structures; Horizontal Integration; Vertical Integration; Manufacturing Industry; Japan

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Dujarric, Robert, and Andrei Hagiu. "Capitalizing On Innovation: The Case of Japan." Harvard Business School Working Paper, No. 09-114, April 2009. (Revised October 2009.)

• 04 Mar 2019
• What Do You Think?

What’s the Antidote to Surveillance Capitalism?

wireless networks and cloud technologies, advertisers and others can predict our future behavior, often before we realize what we are going to do. It’s a short step from prediction to thought control (through vehicles such as fake news... View Details

Keywords: by James Heskett; Advertising; Advertising

• Web

Business History - Faculty & Research

; Governance Compliance ; Governance Controls ; Policy ; Political Elections ; Business History ; Information ; Law ; Legal Liability ; Laws and Statutes ; Management ; Marketing ; Advertising ; Media ; Performance ; Problems and... View Details

• Web

The Art of American Advertising: 1865 - 1910

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising... View Details

• 16 Nov 2015
• Research & Ideas

Does Competition Make Us More Creative?

Competition can bring out the best in salespeople, athletes, and participants in hot dog eating contests—but can it make employees more creative? A recent working paper by Daniel P. Gross finds that competition can motivate creative types to produce radically novel,... View Details

Keywords: by Michael Blanding; Advertising

• August 2017 (Revised July 2019)
• Case

GROW: Using Artificial Intelligence to Screen Human Intelligence

By: Ethan Bernstein, Paul McKinnon and Paul Yarabe

Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro... View Details

Keywords: Big Data; Artificial Intelligence; Talent and Talent Management; Recruitment; Selection and Staffing; Human Resources; Information Technology; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Japan

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Bernstein, Ethan, Paul McKinnon, and Paul Yarabe. "GROW: Using Artificial Intelligence to Screen Human Intelligence." Harvard Business School Case 418-020, August 2017. (Revised July 2019.)

• 13 Nov 2013
• Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

Most eight-year-olds are familiar with cooties: an imaginary infectious disease spread through proximity to children of the opposite sex. We eventually outgrow the silly idea. But when it comes to the world of consumer products, fear of associating with the opposite... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

• 08 Jul 2019
• Research & Ideas

Are Paywalls Saving Newspapers?

paywall sales strategy, you have to make sure you have the reputation and the uniqueness of content to do it ” “We look at the whole picture—both the digital and print channels, and the two revenue sources of the firms, advertising and... View Details

Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting

• December 2018 (Revised September 2019)
• Case

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details

Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Sports Industry; Consumer Products Industry; United States; North America

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Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)

• Web

Advisory Board - Entrepreneurship

Advertising Bureau, where he continues to champion innovation in online advertising. Bonnie had guided the successful marriage of CNET Networks' authoritative, award-winning content with the power of technology, evolving the company's... View Details

Gerald Zaltman

*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91

*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details

Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising

• 01 Nov 1999
• Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

was a booklet of fifty-six pages. Changes to the Primer were regarded like alterations in the register—both were part of an effort to constantly improve and keep up with shifting customer needs. E. St. Elmo Lewis, an N.C.R. employee who later became head of View Details

Keywords: by Walter A. Friedman

• May 2022
• Case

Maestro Pizza: Coming in Hot!

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia

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Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza: Coming in Hot!" Harvard Business School Case 722-399, May 2022.

John A. Deighton

John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising