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Show Results For
- All HBS Web
(22,179)
- People (31)
- News (4,263)
- Research (14,892)
- Events (50)
- Multimedia (285)
- Faculty Publications (12,754)
- September 2020 (Revised July 2022)
- Exercise
Artea (C): Potential Discrimination through Algorithmic Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020. (Revised July 2022.)
- June 2013
- Article
How to Profit from 'Lean Advertising'
By: Thales S. Teixeira
This article introduces the concept of Lean Advertising, i.e., how to use non-traditional approaches to create and distribute advertising using extremely low-cost approaches online. A framework for Lean Advertising is proposed that identifies the four ways in which... View Details
Keywords: Viral Advertising; Viral Ads; Online Marketing; Lean Advertising; Digital Marketing; Advertising; Advertising Industry
Teixeira, Thales S. "How to Profit from 'Lean Advertising'." Harvard Business Review 91, no. 6 (June 2013): 23–25.
- 22 Jun 2011
- Other Presentation
Value-Based Health Care Delivery
This presentation draws on Redefining Health Care: Creating Value-Based Competition on Results (with Elizabeth O. Teisberg), Harvard Business School Press, May 2006; ―A Strategy for Health Care Reform—Toward a Value-Based System, New England Journal of Medicine, June... View Details
Porter, Michael E. "Value-Based Health Care Delivery." Emerging Leaders Forum, American Orthopaedic Association, Boston, MA, June 22, 2011.
- 30 Jul 2010
- Other Presentation
Creating a Value-Based Health Care Organization: The Strategic Agenda
This presentation draws on Redefining Health Care: Creating Value-Based Competition on Results (with Elizabeth O. Teisberg), Harvard Business School Press, May 2006; "A Strategy for Health Care Reform—Toward a Value-Based System," New England Journal of... View Details
Porter, Michael E. "Creating a Value-Based Health Care Organization: The Strategic Agenda." CEO Summit, Cerner Corporation, Asheville, NC, July 30, 2010.
- 13 Sep 2010
- Other Presentation
Value-Based Health Care Delivery
This presentation draws on Redefining Health Care: Creating Value-Based Competition on Results (with Elizabeth O. Teisberg), Harvard Business School Press, May 2006; "A Strategy for Health Care Reform—Toward a Value-Based System," New England Journal of... View Details
Porter, Michael E. "Value-Based Health Care Delivery." Vanguard Vision Conference, Chicago, IL, September 13, 2010.
- 9 May 2011
- Other Presentation
Value-Based Health Care Delivery
This presentation draws on Redefining Health Care: Creating Value-Based Competition on Results (with Elizabeth O. Teisberg), Harvard Business School Press, May 2006; ―A Strategy for Health Care Reform—Toward a Value-Based System, New England Journal of Medicine, June... View Details
Porter, Michael E. "Value-Based Health Care Delivery." American Association for Thoracic Surgery Annual Meeting, Philadelphia, PA, United States, May 9, 2011.
- 20 May 2011
- Other Presentation
Value-Based Health Care Delivery
This presentation draws on Redefining Health Care: Creating Value-Based Competition on Results (with Elizabeth O. Teisberg), Harvard Business School Press, May 2006; ―A Strategy for Health Care Reform—Toward a Value-Based System, New England Journal of Medicine, June... View Details
Porter, Michael E. "Value-Based Health Care Delivery." Centers for Medicare & Medicaid Services, Baltimore, MD, May 20, 2011.
- 7 Mar 2012
- Other Presentation
Value-Based Health Care Delivery
This presentation draws on Redefining Health Care: Creating Value-Based Competition on Results (with Elizabeth O. Teisberg), Harvard Business School Press, May 2006; "A Strategy for Health Care Reform—Toward a Value-Based System," New England Journal of... View Details
Porter, Michael E. "Value-Based Health Care Delivery." Harvard Business School Healthcare Club and Harvard Business School Healthcare Initiative, Boston, MA, March 7, 2012.
- February 2013 (Revised February 2014)
- Case
Phu My Hung
By: John Macomber and Dawn H. Lau
Privately held city development promoters decide whether to partner on next phase or go it alone in a 20-year, 4000-acre project. Set outside of Ho Chi Minh City, Vietnam, this decades-long project led by two Taiwanese families reshaped and built the economic... View Details
Macomber, John, and Dawn H. Lau. "Phu My Hung." Harvard Business School Case 213-098, February 2013. (Revised February 2014.)
- February 2007 (Revised March 2007)
- Case
Li Ning - Anything is Possible
A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic segments. In the main cities, where competition takes place at a very conceptual level, Li Ning has chosen to adopt a... View Details
Keywords: Product Positioning; Competitive Strategy; Consumer Behavior; Global Strategy; City; Consumer Products Industry; Sports Industry; China
Wathieu, Luc R., Gao Wang, and Medha Samant. "Li Ning - Anything is Possible." Harvard Business School Case 507-024, February 2007. (Revised March 2007.)
- December 2016 (Revised April 2017)
- Case
BASF: Co-Creating Innovation (A)
By: V. Kasturi Rangan, Emilie Billaud and Vincent Dessain
In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. Five hundred project ideas had been created, of which 100 had already... View Details
Keywords: Sustainability; Knowledge Sharing; Innovation Strategy; Innovation and Management; Chemicals; Environmental Sustainability; Collaborative Innovation and Invention; Consumer Products Industry; Europe
Rangan, V. Kasturi, Emilie Billaud, and Vincent Dessain. "BASF: Co-Creating Innovation (A)." Harvard Business School Case 517-073, December 2016. (Revised April 2017.)
- September 2009
- Article
Hidden Roadblocks in Cross-Border Talks
While most analysts and dealmakers are aware of "cultural" differences in negotiations that cross national borders--different protocol and process expectations, differences in the role of the individual versus the group, differences in attitudes toward risk and time,... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Negotiation Tactics; Risk Management; Time Management; Strategy; Governance; Performance Expectations; Attitudes; Culture; Decision Making
Sebenius, James K. "Hidden Roadblocks in Cross-Border Talks." Negotiation 12, no. 9 (September 2009): 8.
- May 2009
- Article
Authority versus Persuasion
This paper studies a manager's trade-off between using persuasion and using interpersonal authority to get an employee to 'do the right thing' from the manager's perspective (when the manager and employee disagree on the right course of action). It... View Details
Keywords: Employee Relationship Management; Managerial Roles; Projects; Motivation and Incentives; Power and Influence
Van den Steen, Eric J. "Authority versus Persuasion." American Economic Review: Papers and Proceedings 99, no. 2 (May 2009): 448–453.
- September 2023 (Revised September 2023)
- Supplement
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Europe; Germany; Switzerland; United States
- November 22, 2023
- Article
Unifying Your Company Around a Moral Goal
By: Ranjay Gulati
In turbulent times, companies need a reliable anchor to guide decision-making. When organizations become moral communities, underpinned by purpose, they provide that stability for stakeholders as well as a reassuring sense of hope, solidarity, agency, and meaning.... View Details
Gulati, Ranjay. "Unifying Your Company Around a Moral Goal." Harvard Business Review Digital Articles (November 22, 2023).
- December 1997 (Revised February 2002)
- Case
Franco Bernabe at ENI (A)
By: Linda A. Hill, Jennifer Suesse and Mara Willard
Describes Franco Bernabe's ascent to leadership at ENI, Italy's national oil and gas company. Illustrates Bernabe's early career experiences in academia, as the chief economist at Fiat. Then describes his arrival at ENI during the early 1980s, where he became first the... View Details
Keywords: Leadership Style; Personal Development and Career; Management Teams; Management Style; Strategic Planning; Crisis Management; Privatization; Italy
Hill, Linda A., Jennifer Suesse, and Mara Willard. "Franco Bernabe at ENI (A)." Harvard Business School Case 498-034, December 1997. (Revised February 2002.)
- Program
Competing in the Age of Digital Platforms
platform businesses and markets, this program will help you maximize the value and minimize the costs of creating, managing, or engaging with digital platforms. Details Compete in the age of digital... View Details
- 16 May 2017
- Video
Getting to Know Student Class Day Speaker: Andrew Cone, MBA 2017
- 06 Jul 2021
- News