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Show Results For
- All HBS Web
(12,999)
- People (32)
- News (2,321)
- Research (8,679)
- Events (98)
- Multimedia (124)
- Faculty Publications (6,738)
- February 1987 (Revised August 1988)
- Case
Gillette Personal Care Division: Marketing Planning and Control
Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other... View Details
Bonoma, Thomas V. "Gillette Personal Care Division: Marketing Planning and Control." Harvard Business School Case 587-099, February 1987. (Revised August 1988.)
- April 1984 (Revised October 1994)
- Teaching Note
Cumberland Metal Industries (A), (B), (C), and (D), Teaching Note
Teaching Note for (9-578-170), (9-578-171), (9-578-172), and (9-578-173). View Details
Keywords: Industrial Products Industry
- March 1975 (Revised April 1985)
- Case
L'eggs Products, Inc. (Condensed)
Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry. View Details
Star, Steven H. "L'eggs Products, Inc. (Condensed)." Harvard Business School Case 575-090, March 1975. (Revised April 1985.)
- March 1998 (Revised July 2001)
- Case
Haier Group (B), The
By: Lynn S. Paine and Robert J. Crawford
Describes the decision made in response to the (A) case as well as subsequent developments. View Details
Paine, Lynn S., and Robert J. Crawford. "Haier Group (B), The." Harvard Business School Case 398-102, March 1998. (Revised July 2001.)
- October 1995
- Supplement
Otis Elevator Company (C) : China Strategy
By: Thomas W. Malnight and Michael Y. Yoshino
Supplements the (B) case. View Details
Malnight, Thomas W., and Michael Y. Yoshino. "Otis Elevator Company (C) : China Strategy." Harvard Business School Supplement 396-100, October 1995.
- June 1980 (Revised November 2006)
- Case
Southwest Lumber Distributors
By: David E. Bell
Concerns a lumber wholesaler who has been asked to give a forward price commitment. The market price has been volatile and the type of wood is different from that traded on the futures market. The question is: What to do about customer's request? View Details
Bell, David E. "Southwest Lumber Distributors." Harvard Business School Case 180-134, June 1980. (Revised November 2006.)
- February 1991 (Revised January 1992)
- Case
Henderson Home Products: USSR Joint Venture
Yoshino, Michael Y. "Henderson Home Products: USSR Joint Venture." Harvard Business School Case 391-129, February 1991. (Revised January 1992.)
- August 1990 (Revised February 1991)
- Case
Whirlpool Corp.
By: Michael Y. Yoshino and Sarah D. Hall
Examines the company's global strategy and potential acquisition of Philips' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of... View Details
Keywords: Acquisition; Joint Ventures; Global Strategy; Market Entry and Exit; Risk and Uncertainty; Opportunities; Competitive Strategy; Consumer Products Industry; Europe
Yoshino, Michael Y., and Sarah D. Hall. "Whirlpool Corp." Harvard Business School Case 391-037, August 1990. (Revised February 1991.)
- September 1990 (Revised November 1991)
- Supplement
Procter & Gamble Japan (B)
Updates the (A) case. View Details
Yoshino, Michael Y. "Procter & Gamble Japan (B)." Harvard Business School Supplement 391-004, September 1990. (Revised November 1991.)
- October 1987 (Revised March 1991)
- Case
Colgate-Palmolive (A): Company In Transition
By: James L. Heskett
Heskett, James L. "Colgate-Palmolive (A): Company In Transition." Harvard Business School Case 388-060, October 1987. (Revised March 1991.)
- November 1986
- Case
Machine Tool Industry (B): United Kingdom
By: David J. Collis
Collis, David J. "Machine Tool Industry (B): United Kingdom." Harvard Business School Case 387-088, November 1986.
- May 1986
- Case
Disposable Diaper Industry in 1974, Software Case
By: W. Carl Kester
Keywords: Consumer Products Industry
Kester, W. Carl. "Disposable Diaper Industry in 1974, Software Case." Harvard Business School Case 386-141, May 1986.
- February 1985 (Revised June 2001)
- Teaching Note
Clarion Optical Co., Teaching Note
By: Howard H. Stevenson and Michael J. Roberts
Teaching Note for (9-393-116). View Details
Keywords: Consumer Products Industry
- 24 Feb 2014
- News
Transforming India Through Agricultural Innovation
Richard J. Reynolds
Though his tobacco company had much success with its chewing tobacco products in the early 1910s, it was Reynolds' introduction of the Camel cigarette line in 1913 that was his biggest accomplishment. Though Camel View Details
Keywords: Food & Tobacco
- January 2022 (Revised August 2022)
- Case
Hello Heart: The Next Generation of Chronic Disease Management Apps
By: Ariel D. Stern and Danielle Golan
Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details
Keywords: Health; Health Care and Treatment; Information Technology; Mobile and Wireless Technology; Analysis; Business Startups; Transition; Customer Focus and Relationships; Customer Satisfaction; Decision Making; Demographics; Design; Entrepreneurship; Venture Capital; Technological Innovation; Growth and Development Strategy; Product Launch; Product Design; Product Development; Business Strategy; Competitive Strategy; Competitive Advantage; Customization and Personalization; Business Growth and Maturation; Business Model; Strategy; Applications and Software; Health Industry; Technology Industry; Israel; United States
Stern, Ariel D., and Danielle Golan. "Hello Heart: The Next Generation of Chronic Disease Management Apps." Harvard Business School Case 622-061, January 2022. (Revised August 2022.)
- March 2020
- Case
Voi Technology
By: Jeffrey F. Rayport and Olivia Hull
Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details
Keywords: Entrepreneurship; Business Strategy; Technology Adoption; Innovation Strategy; Technological Innovation; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Energy Conservation; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Innovation Leadership; Human Capital; Laws and Statutes; Growth Management; Operations; Logistics; Service Operations; Supply Chain Management; Organizational Culture; Information Infrastructure; Transportation; Transportation Industry; Technology Industry; Europe
Rayport, Jeffrey F., and Olivia Hull. "Voi Technology." Harvard Business School Case 820-099, March 2020.
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the Winter Games that just ended in... View Details
- June 2013 (Revised September 2015)
- Case
Procter & Gamble
By: Jay W. Lorsch and Kathleen Durante
On July 12, 2012, Bill Ackman's Pershing Square Capital Management announced publicly that it had purchased about $2 billion of Procter and Gamble (P&G) stock. Shares in the company closed up 3.75% the day the disclosure was made public. Ackman told the New York... View Details
Keywords: Ackman; P＆G; Pershing Square Capital Managment; Disruption; Management Succession; Crisis Management; Acquisition; Consumer Products Industry; Consumer Products Industry
Lorsch, Jay W., and Kathleen Durante. "Procter & Gamble." Harvard Business School Case 413-127, June 2013. (Revised September 2015.)
- January 2000 (Revised June 2000)
- Case
Alloy.com: Marketing to Generation Y
By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Consumer Products Industry; Consumer Products Industry
Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)