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  • All HBS Web  (23,589)
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  • All HBS Web  (23,589)
    • People  (37)
    • News  (4,562)
    • Research  (16,037)
    • Events  (90)
    • Multimedia  (358)
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  • Winter 2021
  • Article

How Would-Be Category Kings Become Commoners

By: Rory McDonald and Keith Krach
Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don’t end up being the category kings. Why? Many executives undermine their own ventures’ standing by misinterpreting and misfiring on... View Details
Keywords: New Markets; Innovation and Invention; Innovation Strategy; Business Model
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McDonald, Rory, and Keith Krach. "How Would-Be Category Kings Become Commoners." MIT Sloan Management Review 62, no. 2 (Winter 2021): 76–82.
  • December 2001
  • Case

Alibaba.com (B)

By: F. Warren McFarlan and Fred Young
The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what... View Details
Keywords: Business or Company Management; Business Strategy; Internet and the Web; Problems and Challenges; Information Technology Industry; China; United States
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McFarlan, F. Warren, and Fred Young. "Alibaba.com (B)." Harvard Business School Case 302-073, December 2001.
  • September 1991
  • Background Note

Persuasion

Examines the principles that apply in any persuasive business situation. Describes how to analyze the goals and audience; how to devise a persuasive message; and how to execute a persuasive strategy in writing, presentations, and larger corporate communication tasks. View Details
Keywords: Business or Company Management; Communication Intention and Meaning; Interpersonal Communication; Communication Strategy
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Hattersley, Michael E. "Persuasion." Harvard Business School Background Note 392-012, September 1991.
  • February 2006 (Revised August 2006)
  • Case

Investment Banking at Thomas Weisel Partners

By: Malcolm P. Baker and Lauren Barley
Thomas Weisel Partners (TWP), a San Francisco-based bank focusing on emerging growth companies, is considering its strategy in the context of regulatory, competitive, and legal changes. Blake Jorgensen, the chief operating officer and co-director of investment banking,... View Details
Keywords: Strategy; Business or Company Management; Conflict of Interests; Change Management; Investment Banking; Financing and Loans; Laws and Statutes; Financial Strategy; Corporate Finance; Banking Industry; San Francisco
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Baker, Malcolm P., and Lauren Barley. "Investment Banking at Thomas Weisel Partners." Harvard Business School Case 206-091, February 2006. (Revised August 2006.)
  • November 2006
  • Case

The Pine Street Initiative at Goldman Sachs

By: Boris Groysberg, Scott A. Snook and David Lane
Almost five years had passed since Goldman Sachs launched its innovative leadership development initiative called Pine Street. Focused primarily on developing Goldman's most senior managers, Pine Street had evolved significantly since its inception in November of 1999.... View Details
Keywords: Executive Education; Personal Development and Career; Leadership Development; Business Education; Financial Services Industry
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Groysberg, Boris, Scott A. Snook, and David Lane. "The Pine Street Initiative at Goldman Sachs." Harvard Business School Case 407-053, November 2006.
  • January 2024 (Revised May 2024)
  • Case

Runa

By: Paul Gompers and Carla Larangeira
In early 2022, Courtney McColgan, founder and CEO of Runa, a human resources and payroll Software-as-a-Service platform, faced an unexpected tech market downturn. Founded in 2018, Runa catered to small and medium-sized businesses in Mexico, offering an affordable and... View Details
Keywords: Business Startups; Volatility; Entrepreneurship; Decision Making; Leadership; Management; Venture Capital; Organizational Change and Adaptation; Business Growth and Maturation; Latin America
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Gompers, Paul, and Carla Larangeira. "Runa." Harvard Business School Case 224-047, January 2024. (Revised May 2024.)
  • 20 Apr 2023
  • Blog Post

Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job

with a deadline for each aim, will turn your list of goals into a clear action plan that you can communicate to others and begin executing on in service of your new company. More Resources For more on navigating the first ninety days,... View Details
  • 02 Jul 2009
  • Research Event

Business Summit: The Role of Social Entrepreneurship in Transforming American Public Education

like lack of political will to drive change. Yet amid these formidable barriers, a set of passionate social entrepreneurs are disrupting the status quo in education with innovative and effective approaches... View Details
Keywords: Education
  • 2008
  • Book

Managing Your Boss

By: John J. Gabarro and John P. Kotter
Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job—and thereby benefit not... View Details
Keywords: Communication; Decision Making; Information Management; Managerial Roles; Negotiation Tactics; Performance Productivity; Personal Development and Career; Relationships; Personal Characteristics
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Gabarro, John J., and John P. Kotter. Managing Your Boss. Paperback ed. Harvard Business Review Classics. Harvard Business School Press, 2008.
  • 27 Jan 2022
  • News

Getting The Sales You Need With Frank Cespedes

  • December 2008 (Revised February 2010)
  • Case

ViniBrasil: New Latitude Wines

By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman
ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting.... View Details
Keywords: Agribusiness; Global Strategy; Innovation and Invention; Management Practices and Processes; Demand and Consumers; Competition; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil
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Bell, David E., Marcos Flava Neves, Luciano Thome e Castro, and Mary Louise Shelman. "ViniBrasil: New Latitude Wines." Harvard Business School Case 509-003, December 2008. (Revised February 2010.)
  • June 2018
  • Case

Burton Sensors, Inc.

By: William E. Fruhan and Wei Wang
Burton Sensors presents a realistic situation where a small, rapidly growing, and profitable temperature sensor original equipment manufacturer (OEM) reaches its debt capacity and seeks equity financing to sustain high growth. The president of the company must decide... View Details
Keywords: Financing and Loans; Acquisition; Investment; Financial Strategy; Decision Choices and Conditions
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Fruhan, William E., and Wei Wang. "Burton Sensors, Inc." Harvard Business School Brief Case 918-539, June 2018.

    Tackling Diversity in Case Discussions

    Recognizing the importance of teaching managers to lead across lines of difference, this article presents a set of interrelated strategies for business educators to navigate topics of diversity and inclusion in the classroom. The authors advocate embedding principles... View Details
    • December 1986 (Revised February 1993)
    • Case

    Scandinavian Airlines System

    Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the... View Details
    Keywords: Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia
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    Kao, John J. "Scandinavian Airlines System." Harvard Business School Case 487-041, December 1986. (Revised February 1993.)
    • April 2025
    • Article

    The Allocation of Socially Responsible Capital

    By: Daniel Green and Benjamin N. Roth
    Portfolio allocation decisions increasingly incorporate social values. We develop a tractable framework to study how competition between investors to own socially valuable assets affects social welfare. Relative to the most common social-investing strategies, we... View Details
    Keywords: Socially Responsible Investing; Investment Portfolio; Welfare; Social Issues; Investment Return
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    Green, Daniel, and Benjamin N. Roth. "The Allocation of Socially Responsible Capital." Journal of Finance 80, no. 2 (April 2025): 755–781.
    • March 5, 2022
    • Article

    Hospital Capacity Shortages: An SEC-Backed Transparency “PULL” Will Open Beds Faster Than a “PUSH” by HHS

    By: Regina E. Herzlinger
    In the new normal of ongoing pandemics, hospital bed shortages will continue. Healthcare innovation expert and author of the upcoming book Innovating in Healthcare: Creating Breakthrough Services, Products, and Business Models (Wiley, 2023, 978-1119543008), HBS... View Details
    Keywords: Hospital Capacity; Access To Care; Health Pandemics; Health Care and Treatment; Performance Capacity; Planning
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    Herzlinger, Regina E. "Hospital Capacity Shortages: An SEC-Backed Transparency “PULL” Will Open Beds Faster Than a “PUSH” by HHS." Healthcare Business Today (March 5, 2022).
    • August 1972 (Revised November 2002)
    • Case

    Prelude Corporation

    Describes a company that is seeking to restructure the lobster fishing industry by applying technology and management to what has been essentially a cottage industry. The student is expected to identify and evaluate the strategy pursued by the company to date and then... View Details
    Keywords: Technology; Strategy; Leading Change; Animal-Based Agribusiness; Industry Growth; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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    Rosenblum, John W. "Prelude Corporation." Harvard Business School Case 373-052, August 1972. (Revised November 2002.)
    • August 2019
    • Case

    ClearScore, 2018

    By: John R. Wells and Benjamin Weinstock
    In October 2017, Experian, one of the “Big Three” consumer credit reporting agencies in the United Kingdom made an offer to acquire ClearScore for a total consideration of £293 million. Founded by Justin Basini, Dan Cobley, and Nigel Morris in 2014, ClearScore was the... View Details
    Keywords: Fintech; Financial Services; Credit Card; Credit Scores; Startup; Start-up; Startup Financing; Startup Marketing; "Marketing Analytics"; Regulation; Lending; Television Advertising; Entrepreneur; Entrepreneurial Mindset; Entrepreneurial Ventures; Entrepreneurs; Global Business; Rapid Growth Stage; Risk; Net Present Value; Testing; Testing Strategy; Geographies; Mergers & Acquisitions; Finance; Strategy; Credit; Business Startups; Entrepreneurship; Expansion; Mergers and Acquisitions; Financial Services Industry; United Kingdom; South Africa
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    Wells, John R., and Benjamin Weinstock. "ClearScore, 2018." Harvard Business School Case 720-369, August 2019.
    • November 1997 (Revised July 1999)
    • Case

    Guidant: Cardiac Rhythm Management Business (A)

    By: Steven C. Wheelwright and Mikelle Eastley
    Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details
    Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry
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    Wheelwright, Steven C., and Mikelle Eastley. "Guidant: Cardiac Rhythm Management Business (A)." Harvard Business School Case 698-021, November 1997. (Revised July 1999.)
    • Video

    4 Stages of the Design Thinking Process

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