Globalized Markets and Industries - Publications - Faculty & Research

September 1980 (Revised October 1983)
Supplement

AT&T -- Long Lines Department National Account Selling (D)

By: Thomas V. Bonoma and Benson P. Shapiro

Keywords: Marketing; Telecommunications Industry

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April 2005 (Revised March 2006)
Case

Change at Whirlpool Corporation (A)

By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel

In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to... View Details

Keywords: Organizational Change and Adaptation; Change Management; Competitive Advantage; Strategic Planning; Production; Brands and Branding; Management Teams; Consumer Products Industry; United States

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03 Feb 2011
What Do You Think?

Are We Going “Back to the Future” In Researching Management?

leading virtually and globally." Other suggestions were for more investigation of topics such as "ethical leadership and inclusive growth" (Praveen Zala), the impact of more View Details

Keywords: Re: James L. Heskett

December 2010 (Revised February 2012)
Case

Vodafone in Japan (A)

By: Juan Alcacer, Mary Furey and Mayuka Yamazaki

Despite a rough start in the Japanese telecom market, by late 2003, Vodafone seemed to have weathered the storm, largely based on the strength of their mobile phone unit. But was it simply the calm before the storm? View Details

Keywords: Business Subsidiaries; Global Strategy; Knowledge Acquisition; Adaptation; Diversification; Expansion; Telecommunications Industry; Japan

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August 2, 2017
Article

The Real Reason Uber Is Giving Up in China

By: William C. Kirby

The article examines the role of the Chinese government in transport firm Uber's decision to sell its China operation to a rival Chinese ride-sharing company. View Details

Keywords: Uber; China; Disruptive Innovation; Emerging Markets; Transportation Industry; China; Asia

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September 1993 (Revised June 1994)
Supplement

Hewlett-Packard: Singapore (B)

By: Dorothy A. Leonard

Discusses the printer Hewlett-Packard has developed. View Details

Keywords: Risk and Uncertainty; Product Development; Research; Marketing; Market Entry and Exit; Computer Industry; Computer Industry; Singapore

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February 2024
Teaching Note

Compass Pathways: Pioneering Psychedelic Treatment

By: Tiona Zuzul

Teaching Note for HBS Case No. 724-412. View Details

Keywords: Commercialization; Corporate Strategy; Competitive Strategy; Product Launch; Health Care and Treatment; Pharmaceutical Industry; Europe; United States; United Kingdom

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January 1998
Case

Staples (B)

By: Myra M. Hart, Marco Iansiti and Barbara Feinberg

Keywords: Marketing; Personal Development and Career; Entrepreneurship; Management Skills; Retail Industry

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December 2005 (Revised April 2010)
Teaching Note

Leerink Swann & Co.: Creating Competitive Advantage (TN)

By: Boris Groysberg and Andrew N. McLean

Keywords: Health Care and Treatment; Capital Markets; Banking Industry

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25 Nov 2013
Research & Ideas

Hiding From Managers Can Increase Your Productivity

Companies all over the world have striven for transparency in the workplace, literally tearing down walls in an effort to let managers and employees observe each other. Take, for example, one of the 14 key principles of The Toyota Way,... View Details

Keywords: by Carmen Nobel; Manufacturing

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

advice. He suggested that the company test and refine its business model by initially focusing on one payment operation, for parking tickets, in one U.S. city. The entrepreneurs almost bit off his head. "The leader in this View Details

Keywords: by Walter Kuemmerle

25 Feb 2013
Research & Ideas

Lean Strategy Not Just for Start-Ups

upgrades, forming hypotheses and conducting experiments with each new version along the way. Intuit adopted such a strategy when developing Fasal, a mobile platform that delivers agricultural market price... View Details

Keywords: by Carmen Nobel; Financial Services

1991
Other Unpublished Work

Improving the Performance of the Men's Dress Shirt Industry: A Channel Perspective

By: J. H. Hammond, J Dunlop, F A Abernathy and D. Weil

Keywords: Performance Improvement; Marketing Channels; Fashion Industry

Citation

April 2011
Teaching Note

Neck & Neck: Leveraging the Club Neck Information (TN)

Teaching Note for 111112. View Details

Keywords: Budgets and Budgeting; Knowledge Use and Leverage; Profit; Planning; Advertising Campaigns; Mathematical Methods; Apparel and Accessories Industry; Apparel and Accessories Industry

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January 2005
Supplement

Intel Commercials

By: Youngme E. Moon and Christina L. Darwall

Presents 14 Intel television commercials. View Details

Keywords: Advertising; Computer Industry

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2004
Chapter

Consumer-Driven Health Care: Management Matters

By: Richard M.J. Bohmer, Amy C. Edmondson and Gary P. Pisano

Keywords: Health Care and Treatment; Demand and Consumers; Management; Health Industry

Citation

03 Mar 2003
What Do You Think?

Are Conditions Right for the Next Accounting Scandal?

increased use of more narrowly focused professional accounting "boutiques," suggests that "what the industry really needs is more objectivity and innovation—not a larger tribe of 800-pound... View Details

Keywords: by James Heskett; Accounting; Financial Services

19 Mar 2006
Research & Ideas

Unlocking Your Investment Capital

always the potential of a sort of death spiral taking place with these instruments if the market they're in turns sour? A: What I find more amazing is the extraordinary global progress that has been made... View Details

Keywords: by Ann Cullen; Financial Services