Publications

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

This brings us full cycle to some of our original questions about consumer generated marketing. Is it really something "new under the sun"? Is it, for marketers, a disruptive technology in its own... View Details

Keywords: by James Heskett

August 2002
Exercise

Career Choice-Making Case Assignment, The

By: Monica C. Higgins, David A. Thomas and Shoshana Zuboff

Sets the stage for self-assessment as an integral component in the process of career development. View Details

Keywords: Decision Choices and Conditions; Management Practices and Processes; Personal Development and Career

Find at Harvard

11 May 2010
First Look

First Look: May 11

pressure from existing licensees. Further, as the company advanced one of its newest technology developments, a cooling technology for portable devices, it had to contend with... View Details

Keywords: Martha Lagace

03 Nov 2016
Working Paper Summaries

Ideological Segregation among Online Collaborators: Evidence from Wikipedians

Keywords: by Shane Greenstein, Yuan Gu, and Feng Zhu

March 2008 (Revised March 2014)
Case

Facebook

By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein

As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details

Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry

18 Mar 2020
News

Leading Change

of Business Administration at HBS, and Karim Lakhani, Charles E. Wilson Professor of Business Administration at HBS, who gave a talk entitled, Competing in the Age of AI.... View Details

17 Nov 2015
First Look

November 17, 2015

Societal and Political Dimensions of Innovation Innovation and Business Growth By: Kerr, William R. Abstract—Innovation and the pursuit of new business opportunities are essential for growth at the firm... View Details

Keywords: Sean Silverthorne

May 2025
Teaching Note

From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma

By: Juan Alcacer and Valentina Tarzijan

As global alliances evolve and regulatory barriers mount, LATAM Airlines must reassess the strategic logic of partnerships. In 2019, Delta Air Lines proposed a $1.9 billion investment and deeper cooperation via a Joint Business Agreement, prompting LATAM to evaluate... View Details

Keywords: Partners and Partnerships; Governing Rules, Regulations, and Reforms; Competitive Strategy; Decision Choices and Conditions; Air Transportation Industry; Latin America; North America

December 1994 (Revised February 1995)
Case

Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team

Follows the entry and early experiences of engineer Anne Livingston, an African American woman, as she joins Power Max Systems in 1991 as software engineering manager for the new product development group. Power Max is facing stiff competition and wants to be first to... View Details

Keywords: Race; Personal Development and Career; Organizational Culture; Gender; Information Technology Industry

Find at Harvard

15 Dec 2024
News

Assets: Memory Full

When Dante Roscini (MBA 1988) arrived on campus in 1986, he and members of his class each became the de-facto owner of an IBM PC Convertible (purchase was mandatory for all incoming students). As conceived by German industrial designer Richard Sapper, the laptop-style... View Details

Keywords: Julia Hanna; computer hardware; history; HBS memories

July 2008 (Revised December 2011)
Case

ghSMART & Co., 2006: Pioneering in Professional Services

By: Noam T. Wasserman and Ashraf Haque

Geoff Smart, founder and CEO of ghSMART & Co., wanted to build ghSMART into the #1 management-assessment firm for CEOs and investors. However, he had just received two pieces of very bad news: the demise of an existing project and the loss of a $1 million engagement he... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Corporate Governance; Growth and Development Strategy; Organizational Structure; Service Industry

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

innovation processes could be a major blind spot and a potential liability. Fewer than one-third (30%) of respondents see innovation as one of the top three challenges their company faces in achieving its... View Details

Keywords: Dina Gerdeman

13 Jan 2016
News

Students Dive into Global Immersion

Keywords: FIELD 2; FIELD program

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a... View Details

Keywords: by Dina Gerdeman; Green Technology

18 Aug 2015
News

Harvard Business School Takes on Fashion and Beauty: Meet the Mogul Grads Who Are Changing the Game

07 Nov 2014
News

The First Five Years: Tiffany Pham (MBA 2012)

“Ultimately, the MOGUL platform leverages technology to connect women and empower them to learn from each other as well as support themselves.” What have been the best and most challenging parts about launching the company? “The best part... View Details

Keywords: News, Library, Internet, and Other Services; Information

15 Jul 2008
First Look

First Look: July 15, 2008

the technology bubble to examine the hypothesis that inexperienced investors play a role in the formation of asset price bubbles. Using age as a proxy for managers' investment experience, we find that around... View Details

Keywords: Martha Lagace

September 2024
Case

Eat App: Building and Monetizing an End-to-End Dining Experience Solution

By: Elie Ofek and Ahmed Dahawy

Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details

Keywords: Price; Growth and Development Strategy; Product Marketing; Negotiation Deal; Internet and the Web; Value Creation; Profit; Revenue; Applications and Software; Product; Technology Industry; Technology Industry; Bahrain; United Arab Emirates; Abu Dhabi; Dubai

March 2009
Supplement

Bausch & Lomb, Inc.: Pressure to Perform (B)

By: Robert L. Simons

This case breaks the existing (and still available) Bausch & Lomb, Inc.: Pressure to Perform case into an (A) and a (B) case. The (B) case can be used in class to demonstrate the serious consequences of overly aggressive accounting. The (B) case should be used after... View Details

Keywords: Decision Choices and Conditions; Revenue Recognition; Organizations; Medical Devices and Supplies Industry; United States