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Show Results For
- All HBS Web
(12,264)
- People (21)
- News (2,237)
- Research (8,536)
- Events (38)
- Multimedia (27)
- Faculty Publications (7,088)
- 2010
- Article
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
- Fast Answer
Student Proposed Fellowship Program - Resources for selecting your organization
The following resources can be used to identify nonprofit organizations: Identifying Organizations Search Strategies GuideStar Pro - Information about the missions, programs, and finances of more than 1.7 million nonprofit... View Details
- 01 Mar 2007
- News
…and They Will Come
At HBS this spring, the world-renowned architect A. Eugene Kohn is teaching Design, Construction & Development Risk in Commercial Construction, an MBA elective. Kohn is the founder and chairman of Kohn Pedersen Fox Associates (KPF), a firm he has shaped into a world... View Details
- 01 Dec 2013
- News
Your Own Medicine
and CEO and added a veteran executive team filled with his former industry colleagues—including former CFO Cabot Brown (MBA 1987)—all of them bringing not only two or three decades of experience in drug development, fundraising, and... View Details
- September 2022 (Revised November 2022)
- Teaching Note
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli
Teaching Note for HBS Case No. 522-046. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
- 07 Sep 2021
- News
Increasing Access and Expanding Opportunity
constrained by finances. About half of our students take on debt, and some may feel that they won’t be able to work in their dream job or industry or geography because some areas don’t pay as well as others. Why is it critical to the... View Details
Keywords: Jennifer Gillespie
- 01 Sep 2003
- News
The Levitt Brand
it gets assigned all the time.” Commenting on the status of globalization today, Levitt views overseas reaction against some American products as validating the notion of globalized markets. “To some people, it looks like a foreign intrusion on domestic View Details
- 25 Oct 2011
- First Look
First Look: October 25
scale and influence in the technology industries that fall under the incidence of their assets. We also discuss some efficiency issues raised by the growing prominence of patent merchants. Download the... View Details
Keywords: Sean Silverthorne
- Fast Answer
Job interview preparation
interviewer and interviewee, and information on interviewing techniques including group interview testing and panel interviewing. While the site originates from the U.K., information is relevant for... View Details
- March 2004 (Revised September 2005)
- Case
RealNetworks Rhapsody
By: Thomas R. Eisenmann and Steven Carpenter
Examines RealNetwork's (Real's) strategy for the rapidly emerging online music market. In contrast to rivals who sell individual copies of songs, Real offers online music on a subscription basis. For a $10 monthly fee, subscribers to Real's Rhapsody service have... View Details
Keywords: Internet and the Web; Competitive Advantage; Distribution Channels; Music Entertainment; Ownership; Service Industry; Service Industry; Service Industry
Eisenmann, Thomas R., and Steven Carpenter. "RealNetworks Rhapsody." Harvard Business School Case 804-142, March 2004. (Revised September 2005.)
- 09 Jan 2020
- Blog Post
Set Your Recruiting Vision for 2020
recruiting. Go beyond the traditional webinar to educate students about your company and opportunities by thinking creatively about how you can convey your message. Invest in virtual communication tools. Build meaningful connections virtually using View Details
Keywords: All Industries
- 01 Sep 2004
- News
Richard J. Stillman (MBA 1940)
fitness center, and introduced an annual speaking competition award. I have also donated a General Patton section at the National D-Day Museum here in New Orleans. I first began writing books at Ohio University, beginning with Guide to Personal Finance; another book,... View Details
- February 2011
- Teaching Note
Porsche: The Cayenne Launch (TN)
By: John Deighton and Jill Avery
Teaching Note for 511-068. View Details
- 24 Jun 2014
- First Look
First Look: June 24
Journal of Law & Economics Deregulation, Misallocation, and Size: Evidence from India By: Alfaro, Laura, and Anusha Chari Abstract—This paper examines the impact of the deregulation of compulsory industrial licensing in India on firm... View Details
Keywords: Sean Silverthorne
- 24 Jun 2008
- First Look
First Look: June 24, 2008
taxonomy that assembles the field's knowledge about these decision-making bounds and organizes efforts toward deepening this knowledge and developing strategies for improvement. Specifically, we group five identified decision-making bounds into three broad categories:... View Details
Keywords: Martha Lagace
- July 2000 (Revised April 2011)
- Supplement
Greeley Hard Copy, Portable Scanner Initiative (B)
By: Michael L. Tushman and Daniel Radov
Supplements the (A) case. View Details
Keywords: Production; Product Development; Information Infrastructure; Business Divisions; Organizational Structure
Tushman, Michael L., and Daniel Radov. "Greeley Hard Copy, Portable Scanner Initiative (B)." Harvard Business School Supplement 401-004, July 2000. (Revised April 2011.)
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
mine]. Our research found that customers can scarcely imagine how to create uncontested market space. Their insight also tends toward the familiar 'offer me more for less.' And what customers typically want 'more' of are those product and service features that the... View Details
- Web
Sara Marcus Archives | Social Enterprise
Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 2 Results HBS Student Club Spotlight: Social Enterprise Club Andrea Frederick Lily Fu Sara Marcus... View Details
- 16 Nov 2011
- News
Are Humans Cost-Effective?
On Halloween, before a raucous audience in Burden Hall, Watson, the IBM game-playing computer, took on student teams from HBS and MIT in a friendly game of Jeopardy! During the match, a slimmed-down, traveling version of Watson showed off its impressive brainpower and... View Details
Keywords: Garry Emmons
- 01 Apr 2001
- News
Professor Thomas Kennedy Remembered
industry. In 1950, he became director of industrial and public relations at the Atlas Chemical Company in Wilmington, Delaware, before joining the HBS faculty six years later. A memorial service will be held in Pennsylvania this spring.... View Details