Publications

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April 2003 (Revised December 2006)
Case

ZARA: Fast Fashion

By: Pankaj Ghemawat and Jose Luis Nueno

Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously... View Details

Keywords: Organizational Change and Adaptation; Multinational Firms and Management; Competitive Advantage; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Spain

06 Apr 2009
News

Jamie Dimon to Deliver Keynote at 2009 Harvard Business School Class Day

22 Oct 2019
News

When It’s OK to Trust Your Gut on a Big Decision

June 1989 (Revised July 1993)
Case

CIGNA Worldwide

By: John A. Quelch

A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details

Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe

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January 2012 (Revised March 2013)
Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai

Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details

Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China

04 Feb 2020
News

Why Backstage Capital Invests in “Underestimated” Entrepreneurs

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

since. Some analysts predicted that the band would do more to grow South Korea’s gross domestic product over 10 years than the 2018 PyeongChang Winter Olympics. Underdogs with a strategy The band’s explosion was the result of a carefully... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

June 1990 (Revised August 1990)
Case

Sun Microsystems, Inc.--1987 (A)

By: Carliss Y. Baldwin

An integrated sequence of three cases on the financing of a technical workstation manufacturer. This case focuses on Sun's competitive strategy which requires an inordinately high rate of growth (over 20% per quarter) and commensurate amounts of working capital.... View Details

Keywords: Cash Flow; Competitive Strategy; Financing and Loans; Capital; Financial Strategy; Public Equity; Corporate Finance; Information Technology Industry

January 2017 (Revised August 2017)
Case

Weathernews

By: Karim R. Lakhani and Akiko Kanno

Tomohiro Ishibashi (Bashi), chief executive officer for B to S, and Julia Foote LeStage, chief innovation officer of Weathernews Inc., were addressing a panel at the HBS Digital Summit on creative uses of big data. They told the summit attendees about how the Sakura... View Details

Keywords: Crowdsourcing; Operations; Globalization; Weather; Forecasting and Prediction; Global Strategy

March 2002 (Revised March 2002)
Case

Note on Regulatory Choices

For many firms, government interaction is expansive, influencing the conduct of firms and industry structure. The visible hand of government, in the form of a regulatory scheme, plays a role in firm affairs along with the invisible hand of market forces. Deregulation... View Details

Keywords: Decision Choices and Conditions; Governance Compliance

Article

Five Ways to Bungle a Job Change

By: Boris Groysberg and Robin Abrahams

The article focuses on career development and job change. The challenges, transaction costs, and risks associated with job moves are discussed. The authors' research with executives is noted. The mistakes in career development that job hunters make are not doing enough... View Details

Keywords: Change; Resignation and Termination; Job Search; Managerial Roles; Personal Development and Career; Strategic Planning

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