Publications

Article

Control, Performance, and Knowledge Transfers in Large Multinationals: Unilever in the United States, 1945-1980

By: G. Jones

This article considers key issues relating to the organization and performance of large multinational firms in the post-Second World War period. Although foreign direct investment is defined by ownership and control, in practice the nature of that "control" is far from... View Details

Keywords: Multinational Firms and Management; Governance Controls; Performance; Business or Company Management; Ownership; Consumer Products Industry; Consumer Products Industry; United States

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August 1984
Background Note

Note on the Major Home Appliance Industry--1984

By: Joseph L. Bower

Keywords: Consumer Products Industry; Consumer Products Industry

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05 Jun 2014
Blog Post

Learning to fail at HBS

I’ve spent Friday, Saturday, and Sunday reflecting on my first year at HBS. In that process, I wrote an email to a few close friends updating them on my time here. As I started to write this post, I realized that the content of that email fit exactly what I wanted to... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

21 Mar 2014
Blog Post

East Asia MBA Market Update

Over the past several months I have engaged with organizations across East Asia regarding job opportunities for MBA candidates. While economic growth has slowed in the region, the job market is still good overall for MBA graduates and there are excellent opportunities... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

03 May 2016
Blog Post

Working With Organizations That Recruit at HBS: An Interview with Renee Pappastratis

Tell us about your role at HBS. As a Recruiting Relations Manager in Career and Professional Development, I engage daily with organizations looking to develop and refine their recruiting strategy at HBS. The industries I work with include Investment Banking,... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

Clubs

Marketing Club

Keywords: Consumer Products / Retail; Consumer Products / Retail

Helena Rubinstein

After opening her first skin care salon in Melbourne, Australia, in 1902, Rubinstein went on to expand her business, opening salons in Europe and in the United States. In 1917, her array of products, which had grown beyond facial cream, began selling in department... View Details

Keywords: Personal Care & Home Products

John A. Ewald

Ewald is responsible for taking Avon public and beginning Avon’s international expansion. He is also credited with introducing the historic “Avon Calling” advertising campaign. During his CEO tenure, Ewald produced 23 years of consecutive growth and top level return on... View Details

Keywords: Personal Care & Home Products

31 Aug 2017
Blog Post

Why I Spent This Summer Coding

minimal viable product (MVP) for our mental health startup idea, and to achieve that, I decided to level up my technical skills through an intensive coding program for three main reasons: 1. Entrepreneurial empowerment 2. Future of... View Details

Keywords: Technology

01 Jan 2005
News

Rahul Bajaj, MBA 1964

production of a commodity that most Indians needed, I didn't mind." Bajaj's antiestablishment views prevailed, and by the beginning of the 1980s, Bajaj Auto had increased its annual production to 172,000... View Details

July 2010 (Revised March 2016)
Case

MacroMarkets LLC

By: Robin Greenwood and Luis M. Viceira

MacroMarkets co-founder and CEO Samuel Masucci III is meeting with a strategic partner for his firm. Co-founded with Yale University Professor Robert Shiller, MacroMarkets' main innovation is the "MacroShare," which allows investors to take long or short, levered or... View Details

Keywords: Macroeconomics; Financial Instruments; Financial Markets; Investment Funds; Investment Portfolio; Innovation and Invention; Risk Management; Product Positioning; Demand and Consumers; Financial Services Industry

December 2001 (Revised January 2002)
Case

Nestle S.A.

By: Ray A. Goldberg and Hal Hogan

Peter Brabeck wants to focus Nestle as a wellness company in the global food system and do so in a way that provides both growth in sales and margins in both developed and developing countries. View Details

Keywords: Brands and Branding; Product Development; Supply Chain Management; Food; Multinational Firms and Management; Business Growth and Maturation; Sales; Agriculture and Agribusiness Industry; Food and Beverage Industry; Switzerland

May 2024
Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney

This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details

Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe