Publications

August 1993
Case

Nestle S.A.: International Marketing (B)

By: John A. Quelch

Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization. View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry; Consumer Products Industry; Switzerland

01 Mar 2004
Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

one in which your product had to operate 100 million miles from Earth and perform under a range of conditions which were hard to predict in advance), it was impossible to know up front exactly what form a faster, better, cheaper approach... View Details

Keywords: by Sean Silverthorne

September 2000 (Revised October 2002)
Case

National Logistics Management

By: Lynda M. Applegate, Mary Rotelli and Kristin Kohler

National Logistics Management (NLM), a third-party logistics company, is a successful, profitable business that provides a more cost-effective and efficient means to expedite premium freight. With the logistics landscape changing, NLM's market niche is threatened. Can... View Details

Keywords: Entrepreneurship; Business Strategy; Competitive Strategy; Growth and Development Strategy; Business or Company Management; Logistics; Industry Structures; Planning; Service Industry

04 Jul 2016
Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

line.” Bernstein believes the key to breaking that cycle may lie in research partnerships that help organizations conduct more field experiments. Just as many companies test out new products with “a/b” testing, they might also take an... View Details

Keywords: by Carmen Nobel

Web

Trade Catalogs - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

16 Oct 2020
News

Startups, It’s Time to Think Like Camels — Not Unicorns

14 Jun 2023
News

Investing in Growth Through Uncertainty

May 2021 (Revised February 2025)
Teaching Note

Migros Turkey: Scaling Online Operations

By: Antonio Moreno and Anibha Singh

Teaching Note for HBS Case Nos. 621-026, 621-027, and 621-062. As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics... View Details

Keywords: Business Model; Internet and the Web; Growth and Development Strategy; Operations; Management; Competitive Strategy; Food and Beverage Industry; Turkey

December 2010 (Revised January 2012)
Case

Todovino: Can Your Rival be Your Friend?

Todovino sells Spanish wines through wine clubs and web sites. Founder-CEO Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now he is pondering a joint venture with one of his rivals, a brick-and-mortar wine chain, where Todovino... View Details

Keywords: Joint Ventures; Growth and Development Strategy; Agreements and Arrangements; Partners and Partnerships; Competition; Cooperation; Online Technology; Food and Beverage Industry; Retail Industry

December 2017 (Revised June 2018)
Case

TelePizza (Abridged)

By: Lynda M. Applegate

Describes TelePizza, Spain's leading chain of pizza restaurants and delivery services. TelePizza has experienced rapid growth to 500 stores since its creation in 1987. The company went public on the Spanish stock market in late 1996. Franchising has played an important... View Details

Keywords: Growth and Development Strategy; Franchise Ownership; Expansion; Global Range

March 2008
Supplement

Patel Food and Chemicals Private Limited (B)

By: Felda Hardymon and Ann Leamon

Alok Patel, the founder and chairman of a Gujarat-based, privately held edible oils processor, has hired a CFO and the company is doing extremely well. He wants to add a new plant to process oilive oil, but estimates he will need $20 million. He must decide among... View Details

Keywords: Financial Management; Growth and Development Strategy; Financing and Loans; Investment; Financial Strategy; Food and Beverage Industry; Chemical Industry; Gujarat

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November 1997
Case

Microsoft Goes Online: MSN 1996

By: David B. Yoffie

Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World... View Details

Keywords: Cost Management; Growth and Development; Market Entry and Exit; Strategy; Competitive Advantage; Web; Information Technology Industry

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23 Aug 2019
Sharpening Your Skills

Has the Corporate Mission Just Been Disrupted?

green business profitable is an even harder journey. For society's sake, entrepreneurs must be prepared to make that journey, says Geoffrey Jones. A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy Many... View Details

Keywords: by Sean Silverthorne; Green Technology

01 Feb 2000
News

Short Takes

of organizations were very productively linked and in which significant value was being created, both for the collaborating nonprofits and for the businesses." A 1997 ISE research forum at the School spurred Austin to delve more deeply... View Details

Keywords: Nancy O. Perry

Article

The Upside to Large Competitors

By: Neeru Paharia, Anat Keinan and Jill Avery

Large companies are often viewed as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit... View Details

Keywords: Brand Management; Competition; Marketing; Brands and Branding; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

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