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      • November 1984 (Revised March 1985)
      • Case

      Restructuring European Petrochemicals: Exxon Chemical

      By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
      Keywords: Restructuring; Corporate Strategy; Energy Industry; Chemical Industry; Europe
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      Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: Exxon Chemical." Harvard Business School Case 385-205, November 1984. (Revised March 1985.)
      • November 1984 (Revised March 1985)
      • Case

      Restructuring European Petrochemicals: French Companies and the French Government

      By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
      Keywords: Restructuring; Corporate Strategy; Business and Government Relations; Energy Industry; Chemical Industry; France
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      Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: French Companies and the French Government." Harvard Business School Case 385-209, November 1984. (Revised March 1985.)
      • November 1984 (Revised March 1985)
      • Case

      Restructuring European Petrochemicals: Hoechst A.G.

      By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
      Keywords: Restructuring; Corporate Strategy; Energy Industry; Chemical Industry; Europe
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      Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: Hoechst A.G." Harvard Business School Case 385-202, November 1984. (Revised March 1985.)
      • November 1984 (Revised March 1985)
      • Case

      Restructuring European Petrochemicals: Imperial Chemical Industries, P.L.C.

      By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
      Keywords: Restructuring; Corporate Strategy; Energy Industry; Chemical Industry; Europe
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      Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: Imperial Chemical Industries, P.L.C." Harvard Business School Case 385-203, November 1984. (Revised March 1985.)
      • November 1984 (Revised March 1985)
      • Case

      Restructuring European Petrochemicals: Industry Groups and the European Commission

      By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
      Keywords: Restructuring; Corporate Strategy; Business and Government Relations; Energy Industry; Chemical Industry; Europe
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      Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: Industry Groups and the European Commission." Harvard Business School Case 385-210, November 1984. (Revised March 1985.)
      • November 1984 (Revised March 1985)
      • Case

      Restructuring European Petrochemicals: Regional Data

      By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
      Keywords: Restructuring; Corporate Strategy; Energy Industry; Chemical Industry; Europe
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      Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: Regional Data." Harvard Business School Case 385-217, November 1984. (Revised March 1985.)
      • November 1984 (Revised March 1985)
      • Case

      Restructuring European Petrochemicals: Royal Dutch/Shell Group

      By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
      Keywords: Restructuring; Corporate Strategy; Energy Industry; Chemical Industry; Europe
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      Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: Royal Dutch/Shell Group." Harvard Business School Case 385-206, November 1984. (Revised March 1985.)
      • November 1984 (Revised March 1985)
      • Case

      Restructuring European Petrochemicals: The Dow Chemical Co.

      By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
      Keywords: Restructuring; Corporate Strategy; Energy Industry; Chemical Industry; Europe
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      Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: The Dow Chemical Co." Harvard Business School Case 385-207, November 1984. (Revised March 1985.)
      • November 1984
      • Background Note

      Encouraging Innovation and Entrepreneurship

      By: Richard R. Ellsworth and Joseph L. Badaracco Jr.
      Keywords: Innovation Leadership
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      Ellsworth, Richard R., and Joseph L. Badaracco Jr. "Encouraging Innovation and Entrepreneurship." Harvard Business School Background Note 385-197, November 1984.
      • October 1984
      • Background Note

      Developing and Communicating Strategy Goals

      By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
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      Badaracco, Joseph L., Jr., and Richard R. Ellsworth. "Developing and Communicating Strategy Goals." Harvard Business School Background Note 385-164, October 1984.
      • September 1984 (Revised December 1992)
      • Case

      Federated Industries (A)

      By: Robert J. Dolan
      The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market. View Details
      Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States
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      Dolan, Robert J. "Federated Industries (A)." Harvard Business School Case 585-104, September 1984. (Revised December 1992.)
      • September 1984 (Revised May 1985)
      • Teaching Note

      Federated Industries (A) TN

      By: Robert J. Dolan
      Teaching Note for (9-585-104). View Details
      Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States
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      Dolan, Robert J. "Federated Industries (A) TN." Harvard Business School Teaching Note 585-105, September 1984. (Revised May 1985.)
      • September 1984 (Revised March 1993)
      • Background Note

      Marketing Planning and Organization

      By: Robert J. Dolan
      Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details
      Keywords: Marketing Strategy; Planning; Design
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      Dolan, Robert J. "Marketing Planning and Organization." Harvard Business School Background Note 585-106, September 1984. (Revised March 1993.)
      • September 1984
      • Background Note

      Marketing Research: An Overview of Research Methods

      By: Robert J. Dolan
      Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data. View Details
      Keywords: Marketing Strategy; Mathematical Methods
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      Dolan, Robert J. "Marketing Research: An Overview of Research Methods." Harvard Business School Background Note 585-039, September 1984.
      • September 1984 (Revised February 1989)
      • Case

      Benetton (A)

      By: James L. Heskett
      The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
      Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe
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      Heskett, James L. "Benetton (A)." Harvard Business School Case 685-014, September 1984. (Revised February 1989.)
      • September 1984
      • Case

      Henkel Corp.: International Sealants Brand SISTA (A)

      By: Robert J. Dolan
      Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
      Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany
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      Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
      • September 1984
      • Case

      Henkel Corp.: International Sealants Brand SISTA (B)

      By: Robert J. Dolan
      Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
      Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany
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      Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co.

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
      Citation
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co." Harvard Business School Case 385-047, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
      Citation
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)." Harvard Business School Case 385-046, August 1984.
      • August 1984 (Revised October 1992)
      • Background Note

      Marketing Implementation

      By: John A. Quelch
      Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation. View Details
      Keywords: Marketing Strategy
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      Quelch, John A. "Marketing Implementation." Harvard Business School Background Note 585-024, August 1984. (Revised October 1992.)
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