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Publications

Publications

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    • Faculty Publications  (8,788)

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    • All HBS Web  (22,961)
      • Faculty Publications  (8,788)

      Strategy And ExecutionRemove Strategy And Execution →

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      • Research Summary

      Overview

      By: Lynn S. Paine
      My work focuses on boards of directors and corporate governance. I am currently developing new cases and materials for our MBA and Executive offerings in this area and working on a project entitled The Future of Corporate Governance. In addition, I am currently... View Details
      • Research Summary

      Overview

      By: Chiara Farronato
      Based on a broad interest in the economics of innovation and the Internet, Professor Farronato concentrates her research on the evolution of e-commerce and peer-to-peer online platforms, including platform adoption, economies of scale, and drivers of heterogeneous... View Details
      Keywords: Digital Platforms; Antitrust; Network Effects; E-Commerce Strategy
      • Research Summary

      Overview

      By: Jeffrey F. Rayport
      Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details
      Keywords: Entrepreneurial Management; Digital Marketing; Digital Innovation; Digital Media; E-commerce; E-Commerce Strategy; "Marketing Analytics"; Advertising Technology; Technology Entrepreneurship; Entrepreneurship; Technological Innovation; Marketing Strategy; Service Operations; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; European Union; China
      • Teaching Interest

      Owner/President Management Progam (Executive Education)

      By: Josh Lerner
      As business owners and entrepreneurs prepare to take their companies to the next level in a highly competitive global arena, they must be fully equipped to master a range of skills—from strategy development to financial management to team... View Details
      • Research Summary

      Performance Management Systems

      By: Robert S. Kaplan
      Kaplan's research on performance management systems includes further applications of strategy maps and The Balanced Scorecard for effective strategy execution. His recent research... View Details
      • Research Summary

      Performance Pricing and Business Strategy

      By: Frank V. Cespedes
      This research focuses on companies that have sustained high willingness-to-pay over diverse market conditions, including economic slumps. It examines how firms identify, articulate, and communicate value to selected customer groups and the organizational implications,... View Details
      • Teaching Interest

      Product Management

      By: Sara McKinley Torti

      A Product Manager is obsessed with the problem their product tries to solve and works to both define the product’s functional requirements and lead cross-functional teams to develop, launch and improve their product over time. Taught by an experienced former Google... View Details

      Keywords: MBA; Product Management; Scaling And Growth; Product Development; Product Innovation; Product Features; Product Market Fit
      • Teaching Interest

      Program for Leadership Development

      By: Michael L. Tushman
      Accelerating the Careers of High-Potential Leaders

      Successful businesses know that investing in the next generation of leaders is critical to sustaining competitive advantage and achieving corporate growth over the long term. The Program for Leadership... View Details
      • Teaching Interest

      Real Estate Management Program: Finance, Design, and Leadership

      By: Andy Wu
      How do you achieve short-term stability and long-term growth in the unpredictable real estate marketplace? This program explores how forward-thinking real estate leaders are positioning their firms to seize growth opportunities and maximize asset value. Equipped... View Details
      • Research Summary

      Recent Strategies in the U.S. Grocery Industry

      By: Rajiv Lal
      Rajiv Lal's work comparing the benefits of EDLP and Hi-Lo strategies in the grocery industry indicates that while EDLP grocery retailers may not be able to benefit from traditional costs savings associated with this strategy, these retailers still benefit from the use... View Details
      • Research Summary

      Reforming Social Science

      By: Max H. Bazerman

      Social science research affects all of us. When researchers learned organ donation rates are higher in countries where human organs are automatically available for donation unless you specifically “opt-out” of the system, as opposed to countries like the U.S., where... View Details

      • Research Summary

      Research Questions

      By: Anita Elberse

      One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

      I focus on three sub-questions:

      1. How can managers in creative industries effectively manage products and product... View Details
      • Research Summary

      Research Summary

      By: Leslie A. Perlow

      There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research explores the implications for the ways we work and live, and what we can do to... View Details

      • Research Summary

      Research Summary

      By: Ranjay Gulati

      My research focuses on how to unlock organizational potential and unleash human potential.

      Unlocking organizational potential involves a deep dive into how enterprises can achieve enduring success. This includes applying strategic frameworks to drive... View Details

      • Research Summary

      Research Thrust

      By: Rakesh Khurana
      I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details
      • Teaching Interest

      Risk Management for Corporate Leaders

      By: Robert Simons
      As companies adapt to the aftershocks of the global recession, senior executives and boards are discovering that risk management has never been more important. The financial crisis revealed that risk management structures break down just when... View Details
      • Research Summary

      Risk Management Systems

      By: Robert S. Kaplan
      Along with Assistant Professor Anette Mikes and Associate Professor Dennis Campbell, Kaplan continues to explore how companies can implement risk management processes that reflect their strategies. The research involves case writing, teaching in executive program, and... View Details
      • 2010
      • Other Unpublished Work

      Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

      By: Jill Avery
      An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
      Citation
      Related
      Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
      • Research Summary

      Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs ( Princeton University Press, October 2002)

      By: Rakesh Khurana
      In this book, I argue that the external CEO labor market was born in a burst of rhetoric about wresting control of corporations away from a group of self-interested insiders, as senior managers in the era of managerial capitalism had come to be portrayed. The rationale... View Details
      • Research Summary

      Secrets of Succession (Financial Times, December 6, 2002, with Nicholas Carr)

      By: Rakesh Khurana
      Boards often choose a new chief executive in response to outside pressures, skewed perceptions and simple convenience. In this extended essay, we argue for a return to objectivity and rigour in the selection process. View Details
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