IT - Publications - Faculty & Research - Harvard Business School

05 Dec 2019
News

Read This Before You Panic About a Global Coffee Shortage

09 Sep 2019
News

How Top-Valued Microsoft Has Avoided the Big Tech Backlash

16 Sep 2017
News

Google and Facebook Face Criticism for Ads Targeting Racist Sentiments

27 Oct 2016
News

Let Your Workers Rebel

06 Feb 2016
News

We blame women for not taking the lead in the workplace. Here’s why that’s wrong.

11 Jan 2016
News

Is Group Loyalty a Force for Good or Evil?

08 Nov 2021
Video

Professor Mihir Desai: Resilient

Web

Redefining Capitalism - Institute For Strategy And Competitiveness

per se. This will drive the next wave of innovation and productivity growth in the global economy. It will also reshape capitalism and its relationship to society, and legitimize business again as a powerful... View Details

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Faculty and Research - Alumni

scholarship that ensures the School’s continued educational excellence and its impact on business and society. Watch more videos about faculty members' research activities The Insights we need to Educate Leaders Six faculty members... View Details

Web

Alumni Spotlight: Cissy Chen (MBA 2019) - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

11 Jul 2019
Sharpening Your Skills

Deconstructing 'Customer Experience'

Legendary Harvard Business School marketing professor Theodore Levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular marketing approach where the business puts its own needs ahead of... View Details

Keywords: by Sean Silverthorne; Retail; Service

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

companies to compete. The reality is much different in developing economies, where the rule of law might be poorly enforced, social anarchy flourishes, or the military runs the government. So, it is quite remarkable when entrepreneurs in... View Details

Keywords: by Sean Silverthorne

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Climate Impact - Business & Environment

tools they need to simplify, accelerate, and optimize the financing of critical climate assets.” Ayr Muir MBA 2004 | Founder & CEO, Clover Food Lab “Meat production and the agriculture industry behind it are the second biggest... View Details

Blog

Leading Successful Digital Transformation

efficiency of supply chains, and chat bots are used to cut the cost of call centers. While it is always good to reduce costs and improve efficiency, focusing solely on efficiency implicitly assumes that the current operations and business... View Details

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

meet with entrepreneurs who are trying to figure out what portion of the $70 trillion global economy they can dominate. Within the $1 trillion marketing industry, the impact of software eating marketing has now reached the board room. With the explosion of digital... View Details

Keywords: by Jeffrey Bussgang; Advertising; Technology

23 Jan 2012
Research & Ideas

Break Your Addiction to Service Heroes

In their new book, Uncommon Service: How to Win by Putting Customers at the Core of Your Business, coauthors Frances Frei and Anne Morriss maintain that it is possible for organizations to reduce costs while dramatically enhancing... View Details

Keywords: by Deborah Blagg; Service

14 Feb 2023
Blog Post

African American Student Union Spotlight on STEM

The HBS African American Student Union (AASU) strives to be an extended family for its members from the moment they decide to attend HBS, through the transition to the second year, and beyond graduation. Here we profile two AASU members... View Details

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

Citation

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McArthur Hall | About

writing cases, and increasingly taking on administrative roles, particularly during the tenure of his predecessor, Dean Lawrence E. Fouraker. McArthur was 46 when he was appointed Dean in 1980. As the School’s seventh Dean, McArthur believed HBS could not rely on... View Details

28 May 2007
Research & Ideas

How Property Ownership Changes Your World View

What happens when a person owns property? Aside from the well-established financial benefits of equity and potential access to credit, there is the equally strong pull of the American Dream and everything it suggests—the idea that through... View Details

Keywords: by Julia Hanna

Publications