Publications

Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

25 Jan 2011
News

The Leadership Learning Moment That Wasn't

July 2007 (Revised March 2008)
Background Note

Staging Two-Sided Platforms

By: Thomas R. Eisenmann and Andrei Hagiu

Firms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this... View Details

Keywords: Business Model; Risk Management; Two-Sided Platforms; Supply Chain; Strategy; Retail Industry

January 1977
Case

MRC, Inc. (Consolidated)

By: Thomas R. Piper

A large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal... View Details

Keywords: Corporate Strategy; Business Divisions; Capital Budgeting

March 2004 (Revised April 2005)
Case

International Rivers Network and the Bujagali Dam Project (A)

By: Benjamin C. Esty and Aldo Sesia

In the summer of 2002, the International Rivers Network (IRN), an environmental NGO located in Berkeley, California, was engaged in what appeared to be the last hours of a three year campaign to stop a $582 million dam and hydropower project at Bujagali Falls in... View Details

Keywords: Ethics; Corporate Disclosure; Project Finance; Investment; Environmental Sustainability; Projects; Developing Countries and Economies; Energy Industry; Uganda

Keywords: health care

Web

People - Doctoral

2016 Business Economics Rohan Kekre DBA 2022 Marketing Byungyeon Kim DBA 2019 Strategy Do Yoon Kim PHD 2024 Technology & Operations Management Caleb Kwon Student Accounting & Management Yiwei Li PHD 2018... View Details

December 2021
Case

Green Monday

By: José B. Alvarez, Billy Chan and Dawn H. Lau

This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Hong Kong; China; Asia

30 May 2024
Video

BiGS Voices from Latin America: An Interview with Gaston Bottazzini

08 Jun 2007
Working Paper Summaries

Poverty, Social Divisions and Conflict in Nepal

Keywords: by Quy-Toan Do & Lakshmi Iyer

September 2010 (Revised July 2012)
Supplement

Recruiting Andrew Yard (C)

By: Brian J. Hall, Nicole Shae Bennett and Sara del Nido

This case describes a compensation negotiation between a global HR director and a candidate for a high-level executive position. The situation becomes awkward when the candidate feels insulted because he is given a monetary incentive to join the company more quickly... View Details

Keywords: Interpersonal Communication; Recruitment; Negotiation Offer; Performance Effectiveness; Emotions; Strategy

23 May 2011
News

Winning in Emerging Markets: Spotting and Responding to Institutional Voids

07 Feb 2022
News

Digital Transformation: A New Roadmap for Success

Dennis A. Yao

Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details

Keywords: automotive; defense; federal government; high technology

23 Jun 2020
News

‘the U.S. Has Hamstrung Itself’: How America Became the New Italy on Coronavirus

23 Aug 2019
News

Can capitalism be saved by a concept born in Boston?

May 1987 (Revised June 1987)
Background Note

Note on Manufacturing Resource Planning (MRP II)

By: David A. Garvin

Describes Manufacturing Resource Planning (MRP II), a production technique designed to couple business and financial plans with manufacturing plans. It is an important tool for aligning manufacturing with a company's overall strategy and goals. Describes MRPII,... View Details

Keywords: Design; Finance; Surveys; Goals and Objectives; Resource Allocation; Production; Mission and Purpose; Strategic Planning; Business Strategy