Publications

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10 Sep 2024
Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

Learn about the career resources available to HBS alumni through HBS Career & Professional Development As a youngster, I used to create “stores” in my driveway, selling things to other neighborhood kids. It was an entrepreneurial... View Details

April 1993 (Revised June 1993)
Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan

In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details

Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America

03 Aug 2016
What Do You Think?

How Can We Hold the “Leadership Industry” Accountable?

profit for shareholders and directors. Pfeffer is also tired of seeing so-called leadership development services offered in a sanitized vacuum by a “leadership industry” under “brands” such as authentic leadership and servant leadership,... View Details

Keywords: by James Heskett; Education

01 Mar 2017
News

HBX: Reimagining HBS for the Digital Age

audiences. “We knew we wanted to bring the distinctive features of the HBS classroom — real-world cases and problem solving, active learning, and peer engagement — online,” says Professor Bharat Anand, a member of the initial development... View Details

04 Dec 2019
News

Skydeck Live: The Case for Funding Female Founders

electronics, internet services, health care. And they are the caregivers of their families and their communities, and so it's a huge opportunity that has yet to really be tapped in terms of really creating IP and products that really... View Details

12 Mar 2019
Blog Post

What I Learned in the Africa Rising Short Intensive Program

sub-national markets they wanted to serve and developed tailored strategies to win in those markets. What lessons should the next generation of Africa-bound business leaders take note of as they plan their... View Details

01 Mar 2014
News

Faculty Q&A: The Future of Foreign Aid

Eric Werker You spent much of 2009 to 2011 in Liberia advising President Ellen Johnson Sirleaf while on leave from HBS. What did you learn from that experience? Good ideas and great strategies are cheap and easy; what's expensive and... View Details

Keywords: foreign aid; Government

01 Apr 1998
News

Designing Students

(from left) Karena Wells, John Semel, Denton Chase, Lee Falck (partly hidden), and Rich Lim, all members of the HBS Class of 1998, demonstrate how to use the Vita-Tech 2000, a handy vitamin dispenser they created for the Managing Product... View Details

01 Sep 2012
News

Alumni Books

deliver breakthrough innovations and new products in large, mature organizations. The authors detail who these serial innovators are and how they develop novel products. Based on interviews with many of them... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the consumer... View Details

Keywords: by Lynda M. Applegate

07 Oct 2019
Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall View Details

Keywords: by Sean Silverthorne; Retail; Air Transportation

13 Jul 2020
News

The First Five Years: Meaghan Fitzgerald (MBA 2016)

closely with our hardware marketing partners, who are responsible for ensuring we continue to build and promote great VR headsets, and with the product teams and developers making the applications... View Details

June 2004 (Revised November 2004)
Case

Microsoft in 2004

By: Michael G. Rukstad, David B. Yoffie, Brian DeLacey and Deborah Freier

Surveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case. View Details

Keywords: Competitive Advantage; Applications and Software; Expansion; Growth and Development Strategy; Information Technology Industry; Washington (state, US)

September 2010 (Revised August 2013)
Case

Liza Davis and the Bargain Hunting Customer

By: Francisco de Asis Martinez-Jerez and Lisa Brem

Liza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast-growing bargain hunter segment or hold the line on price discounts to preserve their brand image? Customer profitability... View Details

Keywords: Competitive Strategy; Price; Product Positioning; Customer Value and Value Chain; Business Cycles; Financial Crisis; Profit; Knowledge Use and Leverage; Fashion Industry; Retail Industry

01 Dec 2018
News

Hard Choices

human potential. It has made the US an economic powerhouse. It has played a major role in capital being allocated to the most productive uses. Free enterprise has led to the creation of a staggering number of jobs that support families... View Details

Keywords: Seth Klarman (MBA 1982)

May 2021 (Revised June 2021)
Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu

In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details

Keywords: Internet and the Web; Competition; Growth and Development Strategy