Publications

20 Oct 2015
First Look

October 20, 2015

fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences, there is a specific pattern of economic transmission whereby demand-side shocks propagate upstream (to input-supplying... View Details

Keywords: Sean Silverthorne

January 1997
Background Note

Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance

By: Benson P. Shapiro

Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability. View Details

Keywords: Customer Value and Value Chain; Framework; Performance Efficiency; Sales; Business Strategy; Customer Satisfaction; Profit; Product Marketing; Business or Company Management

16 Dec 2020
Blog Post

Faculty Books Published in 2020

business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience and big data alone don’t work. What does work? Running disciplined business experiments. And what... View Details

Keywords: All Industries

Web

Faculty & Advisors | MBA

Making Markets, which focuses on marketplace design; Launching Technology Ventures; Scaling Technology Ventures; Entrepreneurial Sales & Marketing; Product Management 101, in which students specified and supervised View Details

02 Feb 2016
First Look

February 2, 2016

answer a reflection of a strategic weakness, or was it actually consistent with design principles established by the development team? The case seeks to expand students' view of the product View Details

Keywords: Sean Silverthorne

01 Jun 2022
News

Action Plan: Writing the Next Chapter

brand,” she says. Later, she served in various roles at the company in Geneva, joining the board in 2002 and then becoming president in 2012 when her father retired. When Hubscher took the helm, the company was about to celebrate its first century. There were... View Details

Keywords: April White

Web

Tulsi Patel | MBA

women in high school can mentor elementary school girls in programming and robotics. Launching and leading these endeavors helped me realize that while technology alone is powerful, business strategy and planning can help make any venture... View Details

June 2004 (Revised November 2004)
Case

Microsoft in 2004

By: Michael G. Rukstad, David B. Yoffie, Brian DeLacey and Deborah Freier

Surveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case. View Details

Keywords: Competitive Advantage; Applications and Software; Expansion; Growth and Development Strategy; Information Technology Industry; Washington (state, US)

02 Jul 2013
First Look

First Look: July 2

competition from multinationals leads to factor reallocation and the survival of only the most productive domestic firms. We develop a model that incorporates both aspects and quantify their relative... View Details

Keywords: Anna Secino

May 2018
Case

Inditex: 2018

By: John R. Wells and Gabriel Ellsworth

In 2018, Inditex, based in Spain, was the largest specialist fashion retailer in the world, generating sales of $31.5 billion in 2017 from a portfolio of eight retail brands selling through a total of 7,475 stores located in 96 countries and from websites in 49... View Details

Keywords: Fashion; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Competitive Strategy; Apparel and Accessories Industry; Retail Industry; Fashion Industry

22 Jul 2019
News

A Way Forward for Women

cohort. They were great for education, she recalls, but progress was slow as far as gaining seats. So, Hagemann, CEO of Executive Development Associates, created a directory of the 2016 and 2017 WOB participants so the women could connect... View Details

Keywords: Jill Radsken

May 1994 (Revised September 1994)
Case

STAR TV (A)

By: Michael Y. Yoshino and J. Peter Williamson

Concerns the decision whether or not to launch a satellite television service in Asia in the 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing's son, Richard, was CEO.... View Details

Keywords: Joint Ventures; Decisions; Product Launch; Service Delivery; Adaptation; Entertainment and Recreation Industry; Asia; Europe; United States

July 2012 (Revised June 2018)
Case

MC Tool

By: Richard S. Ruback and Royce Yudkoff

Two partners acquired MC Tool in October 2007 for $5 million. The company was a machine shop that manufactured parts for a wide variety of applications in the energy, automotive, and industrial equipment industries. In their first year of ownership, the partners... View Details

Keywords: Capital Budgeting; Risk Management; Risk and Uncertainty; Problems and Challenges; Transformation; Production; Business Strategy; Manufacturing Industry; United States

May 2021 (Revised June 2021)
Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu

In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details

Keywords: Internet and the Web; Competition; Growth and Development Strategy

February 2018 (Revised January 2020)
Supplement

Ant Financial (C)

By: Feng Zhu, Ying Zhang, Krishna G. Palepu and Anthony K. Woo

Supplements the (A) case. View Details

Keywords: Growth and Development Strategy; Global Strategy; Finance; Opportunities