Publications

1978
Book

Business Policy: Text and Cases

By: C. Roland Christensen, Kenneth R. Andrews and Joseph L. Bower

Keywords: Policy; Information; Cases

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1978
Article

Optimal Advertising: An Intra-Industry Approach

By: Michael E. Porter

Keywords: Advertising; Business Ventures

January 1978
Article

Pooling vs. Purchase: The Effects of Accounting for Mergers on Stock Prices

By: Robert S. Kaplan, Hai Hong and Gershon Mandelker

Keywords: Accounting; Mergers and Acquisitions; Stocks; Price

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August 1977 (Revised April 1987)
Case

Crown Cork & Seal Co., Inc.

By: Richard G. Hamermesh, Karen Gordon Mills and John P. Reed

Describes the technical, economic, and competitive trends in the metal container industry. The strategy of Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate threats to Crown's strategy: the future of aerosol cans, given the... View Details

Keywords: Business Strategy; Industry Structures; Environmental Sustainability; Trends; Manufacturing Industry

July 1977 (Revised July 1979)
Teaching Note

Managing Changes in Process Technology, Module Overview

By: Steven C. Wheelwright

Keywords: Change Management; Business Processes

June 1977 (Revised September 1992)
Case

Sorenson Research Co. (Abridged)

By: Steven C. Wheelwright

Presents the issues facing a high volume, high margin (but lightweight) medical products business. The company is trying to improve its inventory control to reduce inventory investment and improve service. The present multi-site inventory system is described and major... View Details

Keywords: Business Earnings; Investment; Volume; Service Delivery; Supply Chain; Performance Improvement; Medical Devices and Supplies Industry

June 1977 (Revised May 1997)
Case

University of Trent

By: Regina E. Herzlinger

Focuses on two issues: 1) technical systems that can be employed in nonprofit organizations for control and motivational purposes. Systems discussed range from payroll monitoring systems to zero-base budgeting and 2) the managerial environment needed for serious... View Details

Keywords: Information Technology; Motivation and Incentives; Business or Company Management; Nonprofit Organizations; Governance Controls; Education Industry

January 1977 (Revised April 1983)
Case

Corning Glass Works: The Electronic Products Division (B)

By: Michael Beer

Focuses on the recommendations and implementation strategy made by the organizational development group for the electronic product division's problems. View Details

Keywords: Business Divisions; Growth and Development Strategy; Organizational Change and Adaptation; Problems and Challenges; Adaptation

1977
Book

Men and Women of the Corporation

By: Rosabeth Moss Kanter

Keywords: Gender; Business Ventures

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January 1977
Case

MRC, Inc. (Consolidated)

By: Thomas R. Piper

A large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal... View Details

Keywords: Corporate Strategy; Business Divisions; Capital Budgeting