Publications

Melody is a Partner at NextView Ventures, based in its New York office. She has spent her entire career working with technology and Internet startups as an entrepreneur, operator, and investor. Prior to joining NextView, Melody was Head of View Details

Keywords: Venture Capital

23 Jan 2007
First Look

First Look: January 23, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407028 Embrapa Harvard Business School Case 507-019 Brazil's national agricultural research corporation, Embrapa, has developed an integrated crop and livestock production... View Details

Keywords: Martha Lagace

01 Oct 2002
News

What's Cookin'

American economic system.” Castaldo's own path to the industry began in brand management for Clairol; in 1980, he was recruited by Burger King Corporation and left five years later as vice president of advertising. Explaining the leap from hair View Details

Keywords: Hanna, Julia

October 2009
Case

Digital Chocolate

By: Linda A. Hill and Alison Berkley Wagonfeld

Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. By 2008, the company had expanded its operations into four countries, and Digital Chocolate was one of the top developers of soloplayer games for standard... View Details

Keywords: Games, Gaming, and Gambling; Innovation and Management; Leading Change; Product Development; Groups and Teams; Creativity; Telecommunications Industry; Video Game Industry

November 2003
Case

Procter & Gamble 2000 (B)

By: William A. Sahlman and Ryland Matthew Willis

Supplements the (A) case. View Details

Keywords: Valuation; Innovation and Management; Corporate Entrepreneurship; Mergers and Acquisitions; Product Launch; Corporate Finance; Retail Industry

March 2002 (Revised October 2002)
Case

The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century

By: Stephen A. Greyser and David Crockett

The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their... View Details

Keywords: Nonprofit Organizations; Finance; Product Development; For-Profit Firms; Partners and Partnerships; Arts; Brands and Branding; Innovation and Invention; Fine Arts Industry; Financial Services Industry; Massachusetts

September 2013 (Revised November 2015)
Case

Living Proof: Are We a Technology Company or a Beauty Company?

By: Willy Shih

Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer of MIT, he committed to assemble a team... View Details

computing company, where he launched and led their cloud strategy, products and services. He was a member of the board and executive team that raised multiple rounds of financing and spun out smartShift Inc. He led 350+ people, on-boarded... View Details

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

earlier, Freed-Finnegan and Wall had founded Index after observing the technological advantages that Amazon and other online retailers had over brick-and-mortar retailers. Index’s first product was a customer database tool that allowed... View Details

Keywords: Dina Gerdeman

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

researchers found that the participants all rated the monetary value of the product the same—showing they considered the product equally desirable. However, the groups shown the notices reported a lower... View Details

Keywords: by Michael Blanding; Retail

Web

Launching Tech Ventures - Course Catalog

companies. Those who will join early-stage startups (typically in a product manager, business development, sales, marketing, or growth role). Those who will work at growth stage technology firms (in a similar range of roles) that try to... View Details

Profile

Ahmed Eldemerdash

path? I think it confirmed my assumptions about working as a product manager, why I would enjoy this function, and how my experience here at HBS will help me advance in this career. View Details

Keywords: Technology

Student-Profile

Elliot Tobin

he took an entry-level econ course and discovered he was a natural at it. Hoping to build on his theoretical basis through practical efforts, Elliot worked as a product manager at Staples and then as a research assistant at the Federal... View Details

21 May 2021
News

See Us Unite for Change

Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Jun 2005
News

Ideas: Books

innovations in management practices and production technology in the Thyssen firms. Restoring Trust in American Business edited by Jay W. Lorsch, Leslie Berlowitz, and Andy Zelleke (MIT Press) HBS professor Lorsch, Zelleke (PHDOB ’03),... View Details

Keywords: Alfred D. Chandler Jr.; Chandler

Rob Gierkink

Rob (MBA 1991) has founded or co-founded six companies, with combined exits totaling more than $2.25 billion. He is an Executive in Residence at General Catalyst Partners where he principally invests in technology companies that work with traditional retailers. His... View Details

Keywords: Venture Capital;#1;#Advertising;#16;#Consumer Products & Packaged Goods

October 2000 (Revised August 2001)
Teaching Note

Alloy.com: Marketing to Generation Y TN

By: John A. Deighton

Teaching Note for (9-500-048). View Details

Keywords: Consumer Products Industry; Consumer Products Industry