Publications

31 Aug 2017
Blog Post

Why I Spent This Summer Coding

minimal viable product (MVP) for our mental health startup idea, and to achieve that, I decided to level up my technical skills through an intensive coding program for three main reasons: 1. Entrepreneurial empowerment 2. Future of... View Details

Keywords: Technology

LeRoy A. Petersen

In his 22 years with Otis, Petersen helped the elevator manufacturer transition from war to peacetime production and become increasingly profitable in the process. Though the firm’s defense division still remained an integral part of... View Details

Keywords: Fabricated Goods

Profile

Diane Esber

encourage productive interactions and individual reflection. "When we arrive on campus," Dianne notes, "recruiters are not allowed to approach us until November. That gives us two full months to get to know our classmates... View Details

01 Mar 2012
News

1st-Year MBAs Learn from Global Partners

months of classroom preparation, teams of MBAs arrived January 8 in 12 cities in 10 developing countries, where they worked to complete new product or service projects for 140 partner organizations. (A small number of students who could... View Details

Keywords: Professor Youngme Moon; Colleges, Universities, and Professional Schools; Educational Services

Web

Electroplating - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 next Electroplating ca. 1934 International Silver Compnay Attributed to Margaret-Bourke White The... View Details

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Blasting bodies to a base - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 next Blasting bodies to a base ca. 1933 Packard Motor Company Photographer unknown Blasting bodies to a... View Details

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Guiding strip into the coiler - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next Guiding strip into the coiler ca. 1932 Carnegie-Illinois Steel... View Details

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details

Keywords: by James Heskett

July 2017 (Revised March 2019)
Technical Note

The Future of Mobility: Economic, Environmental, and Social Implications

By: George Serafeim and David Freiberg

This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous... View Details

Keywords: Oil ＆ Gas; Automobile Manufacturing; Technological And Scientific Innovation; Mobility; Inequality; Electric Vehicles; Ride-sharing; Ambidexterity; Transformation; Disruption; Change; Technological Innovation; Transportation; Equality and Inequality; Auto Industry; Technology Industry; Transportation Industry; Distribution Industry

25 Feb 2010
News

E-mail Is Making You Stupid

Keywords: Professor Leslie Perlow; Manufacturing

March 2007 (Revised August 2009)
Case

Aurolab: Bringing First-World Technology to the Third-World Blind

By: V. Kasturi Rangan

Aurolab is the in-house producer of IOLs (required in cataract surgery) for the Aravind Eye Care System, a group of charity hospitals with the largest volume of eye surgery in the world. Aurolab's manufacturing capability and capacity had long exceeded the requirements... View Details

Keywords: Emerging Markets; Production; Mission and Purpose; Performance Capacity; Nonprofit Organizations; Corporate Strategy; India

February 2001 (Revised March 2001)
Case

Apax Partners and Dialog Semiconductor: March 1998

By: G. Felda Hardymon, Josh Lerner, Antonio Alvarez-Cano and Borja Martinez

Apax Partners is considering a complex buyout of a semiconductor manufacturer. The firms must assess in a compressed timeframe the complex technological, financial, and operational risks that the proposed transaction poses. View Details

Keywords: Market Transactions; Leveraged Buyouts; Restructuring; Time Management; Production; Risk Management; Financial Services Industry; Semiconductor Industry

December 1998 (Revised March 1999)
Case

Disruptive Technology a Heartbeat Away: Ecton, Inc.

By: Clayton M. Christensen and Edward G Cape

Describes an innovating start-up company with a disruptive technology to the large, expensive echocardiography machines that leading cardiologists use to create images of heart functions for diagnostic purposes. Ecton's machine is small, cheap, portable, and can't... View Details

Keywords: Business Startups; Disruption; Machinery and Machining; Entrepreneurship; Innovation and Invention; Marketing; Product; Commercialization; Technology; Medical Devices and Supplies Industry

October 1995 (Revised January 1998)
Case

Cybersmith

Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as... View Details

Keywords: Marketing Strategy; Joint Ventures; Consumer Behavior; Product Marketing; Innovation and Invention; Retail Industry; Cambridge

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Making Kraft mayonnaise - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next Making Kraft mayonnaise ca. 1933 Kraft-Phenix Cheese Corporation... View Details

10 Oct 2024
Blog Post

High-Tech Greenhouse Innovations in The Netherlands

In January 2024, Professors Willy Shih and Mike Toffel led 45 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in the second year of their Immersive Field Course... View Details

01 Dec 2016
News

Case Study: Sweat the Technique

including NFL and NHL teams. Use cases also include military and elder care markets. All told, Unger estimates peak revenues to reach about $375 million. Nix is still in the midst of product development, but it expects to set the market... View Details

Keywords: Dan Morrell

February 2021
Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin

Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details