Publications

24 Jul 2018
Op-Ed

4 Ways Managers Can Exercise Their 'Agency' to Change the World

with ideas, solutions, information, and energy that feed into their decision-making processes. Over the years, I’ve witnessed my own students convince senior executives to improve labor practices in the supply chain and workplace that end up improving View Details

Keywords: by George Serafeim

01 Jun 2017
News

Case Study: Something New

Anomalie offers brides a new way to buy a wedding dress—custom designed, online, and at a reasonable price. That makes the company, well, an anomaly in the $55 billion United States wedding industry, which is well known for its opaque labeling and pricing. “When you... View Details

Keywords: April White

11 Nov 2021
Blog Post

ZONE DEFENSE: These self-driving, AI-powered drones do recon so soldiers don’t have to

but have accounted for over half of combat casualties in recent conflicts. Most of those occur in close, urban combat, as service members go building by building in search of hidden threats. “We hear things like, ‘This product made a... View Details

October 2014 (Revised December 2016)
Case

NBCUniversal

By: Anita Elberse

In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details

Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Entertainment and Recreation Industry; Media and Broadcasting Industry

Educators

November 2008
Background Note

Welcome to a Wireless World

By: Stephen P. Bradley and Nancy Bartlett

Wireless technologies and mobile devices have played crucial roles in the evolution of the digital ecosystem. This note looks at cell phones, smartphones, mobile technologies, and popular applications noting companies that are positioned to capture the value engendered... View Details

Keywords: Business Ventures; Product; Mobile and Wireless Technology; Technology Industry

Educators

December 1988 (Revised March 1990)
Case

Karen Vincent and Zodiac Corp.

By: Howard H. Stevenson

Keywords: Family Business; Production; Management; Performance Improvement; Apparel and Accessories Industry

01 Sep 2016
Cold Call Podcast

Behind Apple's Tax Situation, an Unprecedented Financial Policy

Keywords: Re: Mihir A. Desai; Consumer Products; Consumer Products

24 Jun 2013
Research & Ideas

Is Your iPhone Turning You Into a Wimp?

What kind of a device are you using to read this article? And what does your body posture look like? Are you hunching over a smartphone screen, arms tightly at your side? Are you slouching over an iPad or laptop? Or are you stretched out comfortably in an office chair,... View Details

Keywords: by Carmen Nobel; Consumer Products; Consumer Products

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

For decades, major retailers offered customers only two methods of purchasing: directly at the store or from catalogs sent through the mail. With the advent of the Internet, retail companies that offered only one or two channels suddenly had available a third option... View Details

Keywords: by Julie Jette; Consumer Products; Consumer Products

June 1983
Supplement

General Electric: John F. Welch, Jr., Chairman of the Board, Video Transcript

By: Francis Aguilar and Richard G. Hamermesh

Transcript for Video (9-882-524). View Details

Keywords: Industrial Products Industry

Book Review

Review of Tobacco in History: The Cultures of Dependence, by Jordan Goodman

By: Nancy F. Koehn

Keywords: Social Issues; Consumer Products Industry

September 1977 (Revised May 1983)
Supplement

BiC Pen Corp. (A), Supplement

By: Richard G. Hamermesh

Supplements the (A) case. View Details

Keywords: Consumer Products Industry

February 1974 (Revised November 1977)
Case

Perkins Engines (A)

By: F. Warren McFarlan and John Raticheck

Keywords: Industrial Products Industry

2002
Book

Changing Fortunes: The Remaking of the Industrial Corporation

By: Nitin Nohria, Davis Dwyer and Fred Dalzell Jr.

Keywords: Industrial Products Industry

December 1993
Teaching Note

GTE Corporation (C) TN

By: Jay O. Light and James O. Sailer

Keywords: Consumer Products Industry

January 1992 (Revised April 1992)
Teaching Note

Butler Lumber Company TN

By: Thomas R. Piper

Teaching Note for (9-292-013). View Details

Keywords: Forest Products Industry

July 1991 (Revised August 1991)
Case

Philip Morris Companies, Inc. (B)

By: Samuel L. Hayes III

Looks at the company's plans for a new debt offering under the Rule 415 shelf underwriting provision--in this instance from the vantage point of the lead investment banker for the deal. The decision-maker must assess the risks of the issuer, the tone of the market, the... View Details

Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States

Educators