Publications

November 2003 (Revised September 2008)
Case

Circle Gastroenterology Products (A)

By: Regina E. Herzlinger and James Weber

A new, minimally invasive medical device has achieved only one-third of its budget. Was the problem one of marketing strategy, sales, reimbursement, and/or clinical trials? View Details

Keywords: Health Testing and Trials; Marketing Strategy; Product Marketing; Sales; Medical Devices and Supplies Industry

October 2003 (Revised March 2004)
Background Note

Semiconductor Industry, 2002, The

By: Marco Iansiti and Marcin Strojwas

The semiconductor industry has exhibited an unparalleled rate of innovation since its birth over 50 years ago. Describes how technological innovation has shaped industry structure. View Details

Keywords: Technological Innovation; Industry Structures; Semiconductor Industry

Find at Harvard

October 1999
Case

Intel Labs (B): A New Business Model for Commercializing Research in Photolithography

Intel deployed a creative business model to commercialize its EUV technology in photolithography. This model assigned intellectual property and machine priority in an industry consortium. View Details

Keywords: Commercialization; Operations; Research and Development

21 Sep 2020
News

This Deal Helped Turn Google Into an Ad Powerhouse. Is That a Problem?

29 Sep 2020

Building a Just and Climate-Ready Economy in a Post-COVID World

11 May 2023
News

How FOMO Became a Fixture

personally and professionally, and why he just trademarked it. You were able to trademark the term "FOMO" recently. What motivated you to take this step? "I coined the term FOMO in a May 2004 humor column in the HARBUS, and I hadn't realized that my word had lived an... View Details

30 Sep 2020
Blog Post

Reflecting on my service

As Veterans day approaches each year, I like to take time to reflect on my service, how it has changed my life’s trajectory and shaped who I have become. Serving in the military focused my purpose around protecting others: protecting my... View Details

01 Dec 1997
News

Multimedia Martha: Sharon Patrick Cooks Up A Winner

interested me. The timing was right. You've been credited with turning Martha Stewart Living into a multimedia corporation. What was it like when you first arrived in 1993? When I met Martha she had various fragmented businesses and... View Details

September 2019
Teaching Note

Boxed

By: Laura Huang and Andy Wu

Boxed.com (“Boxed”) is an ambitious e-commerce retailer start-up, founded by visionary CEO Chieh Huang in 2013. From starting in Huang’s garage in 2013, to winning Emerging E-Retailer of the Year in 2016, to having 4 operational distribution centers in 2018, Boxed used... View Details

Keywords: Entrepreneurial Management; Business Startups; Leadership; Strategy; Success; E-commerce; Retail Industry

February 2019 (Revised August 2019)
Case

Maccabitech: The Promise of Israel's Healthcare Data

By: Scott Duke Kominers and Carin-Isabel Knoop

Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's... View Details

Keywords: Big Data; Healthcare; Analytics and Data Science; Digital Platforms; Health Care and Treatment; Innovation and Invention; Research; Entrepreneurship; Risk Management; Israel

February 2018 (Revised May 2019)
Case

CEWD: Closing the Skills Gap

By: William Kerr, Michael Norris and Manjari Raman

In 2018, Ann Randazzo, executive director of the Center for Energy Workforce Development (CEWD) is assessing the organization’s performance since its 2006 founding. Founded to address an imminent retirement bubble of middle skills workers in the utilities industry,... View Details

Keywords: Workforce Development; Industry Cooperation; Skills Gap; Middle Skills; Training; Strategic Planning; Competency and Skills; Utilities Industry; United States

November 2002
Background Note

Strategy and Sources of Motion Picture Finance, The

By: Mihir A. Desai, Gabriel J. Loeb and Mark Veblen

This case considers the alternative financing mechanisms for film financing, the evolution of film finance in the United States, and the nature of tax-motivated film financing in the United States and around the world. It develops the strategy driving motion picture... View Details

Keywords: Film Entertainment; Financial Instruments; Financial Strategy; Financing and Loans; Globalized Markets and Industries; Taxation; Motivation and Incentives; Competitive Strategy; Entertainment and Recreation Industry; United States

January 2000 (Revised October 2001)
Case

Security Capital Pacific Trust: A Case for Branding

A real estate operations and investment trust is considering whether it should pursue branding as a strategic investment. Through interpretation of case data and video from focus groups, students deduce the consumer (cognitive, psychological, and economic),... View Details

Keywords: Decision Making; Brands and Branding