Go To Market Strategy - Publications - Faculty & Research

01 Dec 2002
News

Books

Shift provides solid strategies for integrating an ethical perspective into management practice. Paine argues that companies need to go beyond the codes of conduct and values... View Details

Web

Content & Community for Students | Social Enterprise | Harvard Business School

by-product, but as an intentional outcome that motivates me to get up and go to work every day. Molly: To me, social enterprise means any... View Details

Web

America's Digital Divide: Where Workers Are Falling Behind | Working Knowledge

regions with older populations, more men, and a higher share of White residents. Upskilling the workforce To address digital literacy gaps, the researchers say policymakers need to View Details

01 Oct 2002
News

Dean Clark on Leadership, Educational Priorities, and Funding the Future

Not only that, but when our students go on to lead enterprises and governments around the world, they will do so having formed strong bonds here at HBS — bonds that will help View Details

01 Oct 2001
News

eighteen-year exercise in volunteer service at the HBS Club of Greater New York, where Burton and Dick Wedemeyer (MBA '63) would meet twice a month to assist alumni with job and career issues. "Often," recalls Burton, "these men and women... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Web

Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School

MANUFACTURING COMPANY Commercialization of the Polarizer Innovation and the War Effort A Rewarding Working Life INSTANT PHOTOGRAPHY The Idea of Instant Photography Research and Development, Project Code SX-70 Introducing One-Step Photography TAKING THE PRODUCT View Details

16 Aug 2024
In Practice

Election 2024: What's at Stake for Business and the Workplace?

environment are essential. High-performing organizations need ground rules so that people who do not follow them are legitimately held to account. Prepare your managers for the crucial role they will play in helping teams work well... View Details

Keywords: by Rachel Layne

20 Sep 2013
News

Connections Add Up

given my background, I could come in and make a difference." Wood's prior career included working for Gil Kemp (MBA 1976) in direct marketing for Bertelsmann and for Pearson Education publishing companies. In 2005, she decided View Details

Keywords: Jill Radsken; Educational Support Services; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

of new fintech entrepreneurs began to change that by improving the speed and ease of the small business customer experience, and making their financial activity more visible to potential lenders. Lagace: How... View Details

Keywords: by Martha Lagace; Banking; Financial Services

01 Mar 2013
News

Sizing Up Social Impact

Image by C.J. Burton As the aftereffects of the 2008 global economic crisis continue to be felt, nonprofit organizations are competing for fewer and fewer dollars. Donors, also feeling the squeeze of a sluggish economy, just don't have as... View Details

Keywords: Julia Hanna; Crop Production; Agriculture; Administration of Economic Programs; Government; Administration of Housing Programs, Urban Planning, and Community Development; Government; Water, Sewage and Supply Systems; Utilities

28 Sep 2021
News

Alumni Connections Drive Career Opportunities for Students

while at HBS. First, he considered public markets and venture capital, but ultimately was drawn to working with a startup. To break into that ecosystem, Westphal worked on some... View Details

Keywords: Becca Carnahan

Web

Manuscript Collections - A Chronicle of the China Trade

1834 and 1839. The correspondence details the trade of silk, tea, and spices; business conditions including market fluctuations and business climate; financial affairs and the marketing of goods; and the... View Details

01 Mar 2017
News

Lego Stays on Script

fanatics. “Getting under the skin of the brand made it much easier to understand the right stories to tell and the right people to bring on to... View Details

Keywords: Julia Hanna

Web

IFC India 2025: The Coal Dichotomy: Balancing Economic Growth and Decarbonization in India - Blog - Business & Environment

Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024 IFC India 2024... View Details

27 Jan 2023
News

Turning Up the Volume

Goldman turned to Lex Suvanto (MBA 1999) for help. As CEO of a strategic communications unit within Edelman, the world’s largest public relations and marketing firm, Suvanto had teams and skills at hand that... View Details

Keywords: Maureen Harmon

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

they're going to spend a good part of their lives in the office, they'd like that time to be spiritually as well as materially rewarding." Leading experts on the topic,... View Details

Keywords: by Marguerite Rigoglioso

22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

may develop? "There is this general sense that if you are going to come up with a great creative idea that moves the market in some sector, you better do it for me rather than... View Details

Keywords: by Michael Blanding; Advertising

12 Oct 1999
Research & Ideas

Paid for Success: Options for Compensating CEOs

decide to reprice the old options, a response that helps going forward but rewards past failure," he says, "or insist that the CEO continue to hold a bunch of... View Details

Keywords: by Judith A. Ross

10 Jun 2015
Research & Ideas

The Transparency Revolution in Corporate Reporting

Not long ago, only 30 companies around the world reported data about their social and sustainability (that is, nonfinancial) endeavors. Today, more than 7,000 organizations do so. While that transparency is undoubtedly a good thing, the View Details

Keywords: Re: George Serafeim

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

in research and development going forward,” Cohen said. Congress has considered more than a dozen bills that seek to control patent trolling by slamming companies that are found View Details

Keywords: by Dina Gerdeman & Carmen Nobel

Publications