social media - Publications - Faculty & Research

01 Jun 2015
News

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Impression Re: John Whitehead (MBA 1947) [Whitehead’s] work with the Social Enterprise Initiative was a game changer at HBS. He not only lent his stature to the project but also worked with SEI over the years to make it more useful to... View Details

14 Jul 2023
Blog Post

A Pathway to Pursue Aspirations

Coast. “Growing up and moving around, educational media helped me develop multi-culturally; it helped me continue to learn English and see what’s happening in the rest of the world.” Her own parents have held key View Details

22 Apr 2021
News

Leading for a Better World in Boston; Virtual Event Showcases Japan Fellowship

moderator David Harris (MBA 1984), talked about addressing the complexities of hunger during COVID-19 with panelists Ajay Relan, founder of #HashtagLunchbag, an effort to feed the homeless and hungry through social View Details

Keywords: Margie Kelley

01 Dec 2018
News

3-Minute Briefing: Jeffrey Dunn (MBA 1981)

later worked at Nickelodeon and HiT Entertainment—SpongeBob SquarePants, Dora the Explorer, and Thomas the Tank Engine. There’s nothing better than working for a kids’ media company when you have young kids. You have a living laboratory... View Details

Keywords: April White

07 Jun 2011
First Look

First Look: June 7

Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, View Details

Keywords: Sean Silverthorne

16 Oct 2018
Blog Post

A Pathway to Pursue Aspirations

Coast. “Growing up and moving around, educational media helped me develop multi-culturally; it helped me continue to learn English and see what’s happening in the rest of the world.” Her own parents have held key View Details

Keywords: Nonprofit / Government

September 1995 (Revised April 1999)
Case

Exporting American Culture

By: Joseph L. Badaracco Jr. and Jerry Useem

A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry

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25 Feb 2020
News

Turning Point: Network Effects

allowances for vitamins and exercise, we should have requirements for healthy levels of engagement and community involvement. Social media makes it harder to detect how people are really feeling, and there’s... View Details

Keywords: Bruce Shuttleworth (MBA 1997)

17 Feb 2011
News

Field Report: Rwanda

a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its satellite television business. “We... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

11 Jan 2018
News

Taking the High Road

James Cash is the James E. Robison Professor of Business Administration, Emeritus. In this interview, he advocates for patience and understanding in a world of instantaneous media and rapid-fire social and... View Details

20 Aug 2015
Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

artists’ fanbase? This requires having relationships with all of the important gatekeepers in the industry: radio, Spotify, iTunes, YouTube, Vevo, press publications, blogs, and many more. Finally, I initiated a project to revamp the branding and View Details

Keywords: Entertainment / Media / Sports

Richard W. Clark

With his ageless persona, Clark had an uncanny ability to tap into the social consciousness of America’s youth. After having served in front of the camera for many years, most notably as host of American Bandstand, Clark formed his own... View Details

Keywords: Entertainment & Broadcast Media

February 2019
Case

Halliday's OASIS

By: Scott Duke Kominers and Nicole Tempest Keller

Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities. View Details

Keywords: Managing Markets; Corporate Responsibility; Virtual Reality; Digital Platforms; Management; Corporate Social Responsibility and Impact; Social Media; United States

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Music & Activism: Market Research Resources

I find information on trends on social media, digital music and the web? eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Business Insider Reports on... View Details

27 Oct 2008
Lessons from the Classroom

Achieving Excellence in Nonprofits

Sean Silverthorne: What organizations are included in "social enterprise," and why do you define it in the way that you do? Herman "Dutch" Leonard: We include as a "social enterprise" any organization that places a View Details

Keywords: by Sean Silverthorne

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Instagram Takeover Policy | About

information, full name (without consent), and specifics about housing or residence areas. ___ Post, re-post, favorite, or respond to negative, offensive, discriminatory, or defamatory content. ___ Hide or delete any comments. If you see a concerning comment, notify the... View Details

05 Aug 2015
News

Mobilizing the Public to Fight Bribery

“You meet people from very different backgrounds. It actually does broaden your horizon and gives you free time to think about all the interactions you’re having, all the ideas.” During his first year at HBS, Motte-Munoz noticed articles in the View Details

Keywords: Constantine von Hoffman; Executive, Legislative, and Other General Government Support; Government

December 2001
Background Note

Reporting on Agribusiness in the 21st Century

By: Ray A. Goldberg and Anne M Fitzgerald

Agriculture is not what it used to be. Neither is coverage of the industry by news organizations. A century ago, about 40% of the U.S. population lived on the farm, and one in three U.S. jobs was tied to agriculture. It made sense for daily newspapers to cover farming... View Details

Keywords: Agribusiness; Newspapers; Media; Perception; Change; Agriculture and Agribusiness Industry; United States

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10 Aug 2015
News

Giving Kids Tech Tools to Make an Impact

digital media leaders and experts. “It’s about inspiring youth to see themselves as makers instead of as users, and to create with technology to make a positive impact,” she says. A serial entrepreneur who most recently founded ROKO Labs,... View Details