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  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

allocation is more pronounced if the new CEO has less authority or if the unaffiliated divisions have more bargaining power. I find evidence that having a specialist CEO negatively affects segment investment efficiency. The results... View Details
Keywords: Martha Lagace
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

design, distribution, marketing, service, and sourcing for the vehicle. After successfully targeting the niche, considers how Tata Motors might grow its presence in the segment with new models, enter new regional markets, export to... View Details
Keywords: Martha Lagace
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

commercial product. Wanberg and his team narrowed down the relevant market to three main segments: creative professionals, working professionals, and students. However, these segments were seemingly at odds with each other in terms of... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2012
  • First Look

First Look: December 18

develop new processes and priorities appropriate to the market segment needs, but he couldn't help but wonder whether it would continue as a stand-alone unit or he would need to reintegrate it into the mainline business. He also was... View Details
Keywords: Carmen Nobel
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its profit. The open source developers make product... View Details
Keywords: Martha Lagace
  • 01 May 2007
  • First Look

First Look: May 1, 2007

strategic choices: geographic expansion, continued product innovation, serving MFIs outside of the OI network, and new distribution mechanisms to reach market segments beyond MFIs. Wholly owned by faith-based nonprofit OI, MIA must also... View Details
Keywords: Sean Silverthorne
  • 02 Oct 2015
  • News

The ‘F’ Word

to enroll at a local university. University was the bridge to who I am today. Frank Magwegwe (AMP 185, 2013) Segment Head, Momentum Retail A dream grounded I’ve been intrigued by aviation since childhood. After HBS I spent several years... View Details
Keywords: Walt Disney Studios
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

“Civic” of the private jet market). In 2015, the company’s HondaJet received FAA certification. The HondaJet is now the number one selling jet in the very light jet segment of the market, and the CEO of Honda Aircraft Corporation,... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2016
  • First Look

December 13, 2016

to exert over the different segments of their production processes. We describe a property-rights model of firm boundary choices along the value chain that generalizes Antràs and Chor (2013). To assess the evidence, we construct... View Details
Keywords: Carmen Nobel
  • 01 Apr 2014
  • First Look

First Look: April 1

intermediary organizations. To test our theory, we examine every relationship between entrepreneurial firms and their venture capital investors in the minimally invasive surgical segment of the medical device industry over a 22-year... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2016
  • News

Alumni and Faculty Books for March 2016

is still an industry, with economic inputs, business models, competitors, value chains, and a dynamic, challenging marketplace. Gaylin examines each of the major segments (Broadway, regional theater, orchestra, opera, and dance) along... View Details
  • 10 Mar 2015
  • Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

opportunities for new and creative concepts. Related to this, the consumer need for convenience will continue to explode and retailers will need to find solutions that solve problems for time-starved customers. While online retail of groceries doesn't generally have... View Details
Keywords: by Sean Silverthorne; Retail
  • 15 Apr 2008
  • First Look

First Look: April 15, 2008

other words, how can Montague balance the need to look like a regular bicycle in order to achieve legitimacy with the need to signal value by looking different? What market segment should Montague be targeting-customers looking... View Details
Keywords: Martha Lagace
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

supply chain (SC) industries (i.e., those that sell primarily to businesses or government) from business-to-consumer (B2C) industries (i.e., those that sell primarily to consumers). We find that the supply chain economy is a distinct and large View Details
Keywords: Dina Gerdeman
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

an account—the basis for most firms' segmentation schemes but too broad a unit of analysis for performance pricing purposes. Neither is a POB an order, which is the focus of sales efforts but is really an output of a POB situation. More... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 13 Jan 2021
  • News

Silicon Valley’s “Detroit Moment”

And these innovations are now influencing the original model. Alex says it’s no coincidence that Uber has begun to experiment with financial services offerings and that its fastest-growing segment is UberEats. Alex: Second, is this notion... View Details
  • 19 Apr 2011
  • First Look

First Look: April 19

the firm's predictions. Students develop programs to reduce churn post hoc and then reengineer the company's marketing, selling, and customer relationship management processes to manage churn proactively through market segmentation and... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2009
  • News

E Ink’s Wild Ride

newfound commitment to employee training resulted in E Ink University, with courses offered in Six Sigma, lean manufacturing, and project management. “We absolutely expect that others will figure out ways to create a competitive product,” Wilcox says. “When you have 99... View Details
Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing
  • April 2021
  • Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the extent of control to exert over... View Details
Keywords: Sean Silverthorne