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  • 01 Mar 2016
  • News

Alumni and Faculty Books for March 2016

is still an industry, with economic inputs, business models, competitors, value chains, and a dynamic, challenging marketplace. Gaylin examines each of the major segments (Broadway, regional theater, orchestra, opera, and dance) along... View Details
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

allocation is more pronounced if the new CEO has less authority or if the unaffiliated divisions have more bargaining power. I find evidence that having a specialist CEO negatively affects segment investment efficiency. The results... View Details
Keywords: Martha Lagace
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

design, distribution, marketing, service, and sourcing for the vehicle. After successfully targeting the niche, considers how Tata Motors might grow its presence in the segment with new models, enter new regional markets, export to... View Details
Keywords: Martha Lagace
  • Web

Case Method - Research Resources | Baker Library | Bloomberg Center | Harvard Business School

faculty and staff . Boston: McGraw-Hill Book Co., 1954. “ Case Method of Instruction ,” Course Catalog, Official Register of Harvard University, Graduate School of Business Administration , vol. lii, no. 10, May 31, 1955, pp. 27-28. This View Details
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" brand... View Details
Keywords: Martha Lagace
  • 15 Jan 2013
  • First Look

First Look: January 15

only player in its segment to have a national presence. Headquartered in Chennai, India, the company built its unique national brand by emphasizing innovation, customer centric practices, quality, and honesty across the store's retail... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2014
  • News

Screen Saver

ushered in by Avatar hasn't been quite the saving grace that Hollywood had hoped, Lopez has a more practical outlook as a veteran of the consumer packaged goods industry: "Any time you can take a chunk of your business and move it to a View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

supply chain (SC) industries (i.e., those that sell primarily to businesses or government) from business-to-consumer (B2C) industries (i.e., those that sell primarily to consumers). We find that the supply chain economy is a distinct and large View Details
Keywords: Dina Gerdeman
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

an account—the basis for most firms' segmentation schemes but too broad a unit of analysis for performance pricing purposes. Neither is a POB an order, which is the focus of sales efforts but is really an output of a POB situation. More... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 13 Jan 2021
  • News

Silicon Valley’s “Detroit Moment”

And these innovations are now influencing the original model. Alex says it’s no coincidence that Uber has begun to experiment with financial services offerings and that its fastest-growing segment is UberEats. Alex: Second, is this notion... View Details
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

marketing in the world of commerce. In politics, you need majority support or at least a plurality to be successful. In commerce, you can be highly profitable as a niche brand appealing to a narrow segment of the population. In fact,... View Details
Keywords: by Christina Pazzanese
  • 19 May 2022
  • News

Leading to Salvation

interacted with it...I wanted to take the chapel and make it a public space." Bob Ryan: The funeral home was in a very rundown building. If you segment the African American market, you had people who couldn’t really afford to pay for a... View Details
  • April 2021
  • Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

take in our first business model was that of a destination site, FairMarket.com. We would run a site and drive buyers and sellers to it. Our concept was to start on one vertical market segment and then expand to additional verticals.... View Details
Keywords: by Staff; Web Services; Technology
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

Abstract—Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other View Details
Keywords: Dina Gerdeman
  • 21 May 2013
  • First Look

First Look: May 21

the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial manufacturing sectors, the seven-year-old company must now decide whether to continue... View Details
Keywords: Sean Silverthorne
  • 02 Mar 2016
  • News

The New Space Race

members heavily invested in more than 30 companies, grouped in segments that include “habitats and real estate” and “microgravity research.” “The pace is really fast in this industry, and there have been some very good investment outcomes... View Details
Keywords: Robert S. Benchley
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

promising source of potential savings for other segments of the commercial insurance market. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53250 September 14, 2017 Personality and Social Psychology Bulletin From... View Details
Keywords: Sean Silverthorne
  • 01 Jun 1997
  • News

Sorting Myth from Reality at Hong Kong Conference

effective, we must be close to practice. We need to be in the field." As part of this global initiative, in January 1998, the Business School will launch a new executive program for global leadership that will include a three-week segment... View Details
Keywords: Alejandro Reyes