Filter Results
:
(18,098)
Show Results For
-
All HBS Web
(18,098)
- People (25)
- News (3,321)
- Research (12,367)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,271)
Show Results For
-
All HBS Web
(18,098)
- People (25)
- News (3,321)
- Research (12,367)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,271)
- 29 Apr 2013
- News
Nicolas Retsinas Diagnoses the Recovering U.S. Housing Market
- November 2009
- Article
Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
By: Nava Ashraf, Xavier Gine and Dean Karlan
Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services increased production of export crops...
View Details
Keywords:
Export Crop;
Field Experiment;
Food Safety Standards;
Plant-Based Agribusiness;
Trade;
Profit;
Marketing;
Standards;
Failure;
Non-Governmental Organizations;
Agriculture and Agribusiness Industry;
Kenya;
European Union
Ashraf, Nava, Xavier Gine, and Dean Karlan. "Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya." American Journal of Agricultural Economics 91, no. 4 (November 2009): 973–990.
- 11 Mar 2008
- Working Paper Summaries
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
- 1984
- Article
Organizational Culture and Marketing Effectiveness
By: Rohit Deshpandé and A. Parasuraman
Deshpandé, Rohit, and A. Parasuraman. "Organizational Culture and Marketing Effectiveness." AMA Educators' Proceedings (1984): 137–140. (Scientific Method in Marketing.)
- February 2023
- Teaching Note
EnergyNow: Powering a New Market
By: Alexander J. MacKay
Teaching Note for HBS Case No. 723-361.
View Details
- April 2021 (Revised April 2022)
- Case
Next Insurance: Considering New Markets
By: David S. Scharfstein, Ishita Sen and Dean Xu
Scharfstein, David S., Ishita Sen, and Dean Xu. "Next Insurance: Considering New Markets." Harvard Business School Case 221-090, April 2021. (Revised April 2022.)
- June 2015 (Revised May 2017)
- Teaching Note
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch
- January 1988 (Revised August 1989)
- Background Note
Market Projections for Expert Systems
Sviokla, John J. "Market Projections for Expert Systems." Harvard Business School Background Note 188-093, January 1988. (Revised August 1989.)
- September 1983
- Supplement
Marketing 1995: A Scenario, Video
Buzzell, Robert D. "Marketing 1995: A Scenario, Video." Harvard Business School Video Supplement 884-504, September 1983.
- November 1993 (Revised July 1996)
- Background Note
International Marketing Management Course Bibliography
By: John A. Quelch
Quelch, John A. "International Marketing Management Course Bibliography." Harvard Business School Background Note 594-068, November 1993. (Revised July 1996.)
- August 1984 (Revised September 1986)
- Background Note
Marketing Programming, Budgeting, and Allocating
By: John A. Quelch
Quelch, John A. "Marketing Programming, Budgeting, and Allocating." Harvard Business School Background Note 585-026, August 1984. (Revised September 1986.)
- June 1983 (Revised August 1984)
- Background Note
Managing Marketing -- Exercise III
Bonoma, Thomas V. "Managing Marketing -- Exercise III." Harvard Business School Background Note 583-163, June 1983. (Revised August 1984.)
- November 1982 (Revised August 1984)
- Background Note
Managing Marketing -- Exercise I
Bonoma, Thomas V. "Managing Marketing -- Exercise I." Harvard Business School Background Note 583-069, November 1982. (Revised August 1984.)
- 05 Mar 2015
- News
Wayfair CEO: Marketing investment working
- 28 Mar 2011
- News
Future of India's Retail Market
Strategic Brew: A Market Simulation
Strategic Brew simulates real life challenges facing the strategist. It allows users to experience and internalize the process of strategy formulation, execution, and communication in a simulated context and to see how these processes interplay with other...
View Details
- 2008
- Book
Business Market Management: Understanding, Creating, and Delivering Value
By: James C. Anderson, James A. Narus and Das Narayandas
For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value.
View Details
Keywords:
Customer Relationship Management;
Customer Value and Value Chain;
Cross-Cultural and Cross-Border Issues;
Marketing;
Marketing Strategy;
Business Processes;
Value
Anderson, James C., James A. Narus, and Das Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Pearson Prentice Hall, 2008.
- 09 Apr 2001
- Research & Ideas
Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.
organizations tended to be created for the purpose of marketing countries as investment sites and not with the primary objectives of screening investment or negotiating with investors. Governments can adopt two polar positions in their...
View Details
Keywords:
by Louis T. Wells & Alvin G. Wint