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  • 19 Dec 2023
  • Research & Ideas

The 10 Most Popular Articles of 2023

life that includes rest, relationships, and a rewarding career. Is AI Coming for Your Job?In a post-AI world, where an algorithm can draft marketing copy—or even pop songs and movie scripts—anything seems possible. Harvard Business School... View Details
Keywords: by Danielle Kost

    Chiara Farronato

    Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School, and co-Principal Investigator of the Platform Lab at the Digital... View Details

    • 17 Aug 2010
    • News

    Economy Led to Cuts in Use of Health Care

    • May 2002 (Revised May 2003)
    • Case

    Sa Sa Cosmetics

    By: David E. Bell and Iris T. Li
    Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis. View Details
    Keywords: Crisis Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Distribution; Beauty and Cosmetics Industry; Fashion Industry
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    • Research Summary

    Overview

    By: Rohit Deshpande
    Customer Centricity Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details
    • 09 May 2012
    • Research & Ideas

    Clayton Christensen’s “How Will You Measure Your Life?”

    responded in a 2002 press release. "We have not seen a business model that is financially viable in the long term in this arena. Online rental services are 'serving a niche market.' " Netflix, on the other hand, thought this View Details
    • 07 Apr 2022
    • Research & Ideas

    Giving Back: Consumers Care More About How Companies Donate Than How Much

    seems like a sizable portion of the firm’s earnings. In fact, consumers favor brands that seem to be giving a larger cut of their profits, even if the total dollar amount is lower compared to brands that give a smaller proportion of profits but larger total dollar... View Details
    Keywords: by Pamela Reynolds
    • Article

    When the Name Is the Game

    By: Marco Bertini, John Gourville and Elie Ofek
    In Romeo and Juliet, the fair maiden asks, "What's in a name?" When it comes to marketing next-generation products for the global marketplace, we have done extensive research and found that names can play an enormous role in a product's success. View Details
    Keywords: Next-generation Products; Product Development; Brands and Branding; Marketing; Global Range
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    • 06 Jun 2007
    • Research & Ideas

    Behavioral Finance—Benefiting from Irrational Investors

    new shares you suddenly own of a company that you never intended to buy in the first place? Logic suggests that you would be likely to sell those shares. But research by Associate Professor Malcolm Baker, Professor Joshua Coval, and... View Details
    Keywords: by Julia Hanna
    • 13 Jul 2021
    • Research & Ideas

    Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

    media users. Boosting engagement with negativity Right- and left-leaning news organizations both used negativity to engage their audiences on Twitter at roughly the same rate, and the research shows no significant difference in the levels... View Details
    Keywords: by Kristen Senz; Media & Broadcasting
    • November 1992 (Revised June 1994)
    • Case

    Packaged Products Company: Handy-Pak Introduction

    By: Frank V. Cespedes and Laura Goode
    The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
    Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry
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    • November 1997 (Revised July 1999)
    • Case

    Guidant: Cardiac Rhythm Management Business (A)

    By: Steven C. Wheelwright and Mikelle Eastley
    Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details
    Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry
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    • 05 May 2022
    • Research & Ideas

    Why Companies Raise Their Prices: Because They Can

    Grocery bills may be ridiculously high these days, but supply chain problems, energy costs, and inflation aren’t the only factors to blame. New research suggests that companies are raising prices simply because they can. In 2021, US... View Details
    Keywords: by Rachel Layne

      Rakesh Khurana

      Rakesh Khurana is the Marvin Bower Professor of Leadership Development at the Harvard Business School. He is also Professor of Sociology at Harvard University, co-Master of Cabot House at Harvard College, and the Danoff Dean of Harvard College. 

      Professor... View Details

      Keywords: executive search
      • June 2004 (Revised May 2005)
      • Case

      Judah Folkman and the War on Cancer

      Judah Folkman, professor in the Division of Vascular Biology at Children's Hospital in Boston, is considering how best to advance the research in his lab in an era where biomedical research has gotten more interdisciplinary and collaborative. Specifically, Folkman has... View Details
      Keywords: Conflict of Interests; Leadership; Research; Personal Development and Career; Health Care and Treatment; Collaborative Innovation and Invention; Biotechnology Industry; Health Industry; Boston
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      • August 1984 (Revised June 1986)
      • Case

      Cray Research, Inc.

      By: Francis Aguilar
      Cray Research faces several management problems as a result of rapid growth and the need for continued growth. Issues to be discussed include 1) whether Cray should be a marketing or a technology company; 2) new and powerful competition; 3) products to offer as Cray... View Details
      Keywords: Business or Company Management; Change Management; Corporate Entrepreneurship; Technological Innovation; Growth Management; Product Marketing
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        Samuel G. Hanson

        Samuel G. Hanson is the William L. White Professor of Business Administration at Harvard Business School, a Research Associate at the National Bureau of Economic Research, and a Faculty Affiliate of the Harvard Economics department. He teaches Finance 1... View Details

        Keywords: asset management; banking; brokerage; federal government; financial services; investment banking industry
        • 27 Feb 2024
        • Research & Ideas

        Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

        pandemic’s uneven demands on labor markets and supply chains. The study notes that Amazon’s 2020 EEO-1 suggested that three in five workers hired to cover the pandemic surge in sales were people of color, but only 3.6 percent of its... View Details
        Keywords: by Shalene Gupta
        • 17 Jun 2013
        • News

        Need a Car Repair? Ask Your Girlfriend to Negotiate for a Discount

        • 07 Apr 2023
        • Research & Ideas

        When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

        With limited regulatory enforcement and few gatekeepers, crypto influencers with large social-media audiences can move global markets with a single tweet. The most prominent, including celebrities like Kim Kardashian and Lindsay Lohan,... View Details
        Keywords: by Kristen Senz