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  • All HBS Web  (3,214)
    • People  (7)
    • News  (440)
    • Research  (2,237)
    • Events  (6)
    • Multimedia  (3)
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← Page 43 of 3,214 Results →
  • 05 May 2003
  • What Do You Think?

Is This a Golden Era for Marketing Productivity?

respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly misguided neuroscience and... View Details
Keywords: by James Heskett
  • October 2000
  • Article

BanCrecen

By: S. Dario, E.L. Montiel and Tatiana Sandino
This case describes the aggressive entry of BanCrecen, an affiliate of the Mexican bank BanCrecer, in Costa Rica in 1994. Its strategy, like that of the Mexican home office, was to focus on personal banking, with the rapid expansion of neighborhood branches and strong... View Details
Keywords: Expansion; Globalization; Banks and Banking; Banking Industry; Costa Rica; Mexico
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Dario, S., E.L. Montiel, and Tatiana Sandino. "BanCrecen." Journal of Business Research 50, no. 1 (October 2000): 29–39.
  • October 1993 (Revised July 1997)
  • Case

Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A)

By: Roy D. Shapiro and Michael D. Watkins
AT&T's Universal Card Services (UCS) has been extremely successful during its short lifetime. Dedicated to improving service quality and customer satisfaction, chief quality officer Rob Davis and his quality team have designed and put into place an unusual measurement... View Details
Keywords: Customer Satisfaction; Policy; Compensation and Benefits; Performance Evaluation; Quality; System; Telecommunications Industry
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Shapiro, Roy D., and Michael D. Watkins. "Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A)." Harvard Business School Case 694-047, October 1993. (Revised July 1997.)
  • October 1991 (Revised September 1998)
  • Case

Maxwell Appliance Controls

By: Robert S. Kaplan
A profitable manufacturing division of a large company is looking for new ways to identify sources of productivity improvements. Led by its senior finance officer, an activity-based cost system is developed to identify activities performed for its highly varied product... View Details
Keywords: Activity Based Costing and Management; Management Teams; Quality; Performance Improvement; Organizational Culture; Problems and Challenges; Production; Manufacturing Industry
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Kaplan, Robert S. "Maxwell Appliance Controls." Harvard Business School Case 192-058, October 1991. (Revised September 1998.)

    Rohit Deshpande

    Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • January 2009 (Revised February 2010)
    • Case

    Gucci Group in 2009

    By: David B. Yoffie and Renee Kim
    The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times... View Details
    Keywords: Financial Crisis; Brands and Branding; Organizational Change and Adaptation; Luxury; Corporate Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry
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    Yoffie, David B., and Renee Kim. "Gucci Group in 2009." Harvard Business School Case 709-459, January 2009. (Revised February 2010.)
    • March 1994
    • Case

    Fremont Financial Corporation (B)

    Fremont has a third option to finance its loan portfolio, which involves securitizing and selling the small-business loans into the capital markets. Emphasizes asymmetric information and moral hazard problems involved in designing an asset securitization. When used in... View Details
    Keywords: Capital Markets; Financial Markets; Corporate Finance; Financial Services Industry
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    Sirri, Erik R., and Ann Zeitung. "Fremont Financial Corporation (B)." Harvard Business School Case 294-099, March 1994.
    • May 1986
    • Supplement

    Gillette Co.: Dry Idea Advertising (C), Video

    Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interviews conducted a year and a half... View Details
    Keywords: Advertising; Consumer Products Industry
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    Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (C), Video." Harvard Business School Video Supplement 886-513, May 1986.
    • November 1992 (Revised November 1998)
    • Case

    Bitstream

    Focuses on the new CEO of a growing software firm, the culture he's tried to create, and the need to hire a manager to spearhead a new product division. Includes details on how the search was conducted and presents resumes of four candidates who are being considered... View Details
    Keywords: Leadership; Organizational Culture; Selection and Staffing; Recruitment; Cognition and Thinking; Applications and Software; Business Divisions; Information Technology Industry
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    Roberts, Michael J. "Bitstream." Harvard Business School Case 393-055, November 1992. (Revised November 1998.)
    • January 1978 (Revised February 1983)
    • Case

    Polaroid-Kodak (B1)

    By: Michael E. Porter
    Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details
    Keywords: Customer Focus and Relationships; Marketing Strategy; Market Entry and Exit; Product; Competitive Strategy; Electronics Industry
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    Porter, Michael E. "Polaroid-Kodak (B1)." Harvard Business School Case 378-173, January 1978. (Revised February 1983.)
    • February 1974 (Revised August 1985)
    • Case

    Bougainville Copper Ltd. (B)

    Provides details of the mining agreement between Bougainville Copper and the government of Papua New Guinea; some historical, cultural, social, political, and economic information on Papua New Guinea; and historical and financial information on Bougainville Copper.... View Details
    Keywords: Negotiation Preparation; Agreements and Arrangements; Mining; Business and Government Relations; Mining Industry; Oceania
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    Hammond, John S. "Bougainville Copper Ltd. (B)." Harvard Business School Case 174-104, February 1974. (Revised August 1985.)
    • September 1997 (Revised November 1997)
    • Case

    Siam Cement Group,The: Corporate Philosophy (A)

    By: Lynn S. Paine and Prompilai Khunaphante
    In the face of Thailand's 1990 cement shortage, managers at Siam Cement Co., Thailand's largest cement provider, must decide how to allocate available supply and whether to attempt to uphold government-controlled prices among the company's agents. At issue is the... View Details
    Keywords: Business or Company Management; Corporate Social Responsibility and Impact; Resource Allocation; Cross-Cultural and Cross-Border Issues; Policy; Construction Industry; Thailand
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    Paine, Lynn S., and Prompilai Khunaphante. "Siam Cement Group,The: Corporate Philosophy (A)." Harvard Business School Case 398-018, September 1997. (Revised November 1997.)
    • Article

    Capturing Value from Intellectual Property (IP) in a Global Environment

    By: Juan Alcácer, Karin Beukel and Bruno Cassiman
    Globalization should provide firms with an opportunity to leverage their know-how and reputation across countries to create value. However, it remains challenging for them to actually capture that value using traditional Intellectual Property (IP) tools. In this paper,... View Details
    Keywords: Appropriation Strategy; Counterfeit; Intellectual Property Rights; Litigation; Value Capturing; Intellectual Property; Rights; Value; Lawsuits and Litigation; Global Range; Situation or Environment
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    Alcácer, Juan, Karin Beukel, and Bruno Cassiman. "Capturing Value from Intellectual Property (IP) in a Global Environment." Special Issue on Geography, Location, and Strategy. Advances in Strategic Management 36 (2017): 163–228.
    • Teaching Interest

    Overview

    By: Lynda M. Applegate
    I currently teach a module in the HBS Owner President Management (OPM) program that is entitled Innovation @Work. The module is designed to provide a general manager perspective on how to lead innovation and transform organizations, industries, and society. The role... View Details
    Keywords: Innovation & Entrepreneurship; General Management; Technological Innovation; Entrepreneurship; Information; Innovation and Invention; Leadership; Organizations; Risk and Uncertainty; Social Enterprise; Strategy; Technology; Computer Industry; Computer Industry; Computer Industry; Computer Industry; Computer Industry; Africa; Asia; Latin America; Middle East; North and Central America; Europe
    • February 2010 (Revised April 2011)
    • Case

    The Political Economy of Carbon Trading

    By: Forest L. Reinhardt, J. Gunnar Trumbull, Mikell Hyman, Patia McGrath and Nazli Zeynep Uludere
    Global climate change is an increasingly prominent political and business problem. Design of market-based systems to reduce carbon emissions has proven difficult. More broadly, national attempts to comply with the provisions of the Kyoto Protocol present both... View Details
    Keywords: Policy; International Relations; Risk Management; Agreements and Arrangements; Business and Government Relations; Natural Environment; Pollutants; Climate Change; Environmental Sustainability; Public Administration Industry
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    Reinhardt, Forest L., J. Gunnar Trumbull, Mikell Hyman, Patia McGrath, and Nazli Zeynep Uludere. "The Political Economy of Carbon Trading." Harvard Business School Case 710-056, February 2010. (Revised April 2011.)
    • 14 Mar 2014
    • Blog Post

    Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference

    marked a decade of hosting business leaders and industry insiders and to celebrate the occasion was themed The Consumer Revolution: Redefining Retail and Luxury for the Next Decade. The discussions at the conference covered topics that... View Details
    Keywords: Consumer Products / Retail
    • January 2001 (Revised April 2001)
    • Case

    Lawyers & Leases

    By: Richard G. Hamermesh and Michele Lutz
    Profiles Rajath Chaundry, an aspiring entrepreneur, as he attempts to secure office space for his growing team, select a lawyer, and continue to build his fledgling enterprise, eLearning.com. Designed to be used in an entrepreneurial management or small business course... View Details
    Keywords: Entrepreneurship; Business or Company Management; Business Ventures; Corporate Entrepreneurship; Intellectual Property; Management Succession; Leasing; Negotiation; Education Industry; Education Industry
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    Hamermesh, Richard G., and Michele Lutz. "Lawyers & Leases." Harvard Business School Case 801-166, January 2001. (Revised April 2001.)
    • September 1971 (Revised September 1983)
    • Case

    Gentle Electric Co.

    By: W. Earl Sasser
    Designed to illustrate various levels of complexity in determining optimum order sizes for a single item inventory policy. Students are asked to evaluate the impact of recent operational changes on the firm's ordering policy. Intended to follow the students' initial... View Details
    Keywords: Change; Policy; Supply Chain; Complexity; Electronics Industry
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    Sasser, W. Earl. "Gentle Electric Co." Harvard Business School Case 672-038, September 1971. (Revised September 1983.)
    • February 2020
    • Case

    Klöckner & Co: Steeling for a Digital World

    By: Scott Duke Kominers and Carin-Isabel Knoop
    Hoping to get ahead of potential digital disruption at Klöckner & Co.—one of the world’s largest steel and metal distributors—CEO Gisbert Rühl set up both kloeckner.i (KCI), an internal transformation arm, and XOM Materials (XOM), an independent industry platform. KCI... View Details
    Keywords: Corporate Entrepreneurship; Market Design; Digital Platforms; Markets; Industry Structures; Supply and Industry; Technology Adoption; Transformation; Digital Transformation; Steel Industry; Steel Industry; Europe; Germany
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    Kominers, Scott Duke, and Carin-Isabel Knoop. "Klöckner & Co: Steeling for a Digital World." Harvard Business School Case 820-035, February 2020.
    • Program

    Growing as a Purposeful Leader

    executives from various backgrounds and industries Build relationships with a diverse group of peers who can provide wide-ranging insights into your business and personal challenges Who Should Attend CEOs and senior executives one or two... View Details
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