Publications

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July 2020 (Revised May 2021)
Case

Oxygen Esports

By: John R. Wells and Benjamin Weinstock

On May 4, 2020, a press release from Boston, Massachusetts, announced the launch of Oxygen Esports (Oxygen), a new organization that hoped to dominate the rising esports scene in New England. Oxygen was created from a merger between Helix eSports (Helix), an owner and... View Details

Keywords: Esports; Sports; Online Technology; Games, Gaming, and Gambling; Entrepreneurship; Strategy

May 2017 (Revised April 2020)
Case

Raj Kapoor: The Socialist Showman

By: Geoffrey Jones and Snigdha Sur

This case examines the career of Raj Kapoor, the legendary Bollywood filmmaker of the postwar decades. It explores how Kapoor built RK studios after 1948 by releasing a series of movies that combined romance with social messages focused on the fate of the common man in... View Details

Keywords: Film Entertainment; History; Personal Development and Career; Social Issues; Gender; Problems and Challenges; Values and Beliefs; Motion Pictures and Video Industry; India; Soviet Union

June 2013 (Revised November 2013)
Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details

Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States

December 2000 (Revised March 2001)
Background Note

Strategic Use of Music in Marketing, The: A Selective Review

By: Gerald Zaltman and Nancy Puccinelli

Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details

Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior

December 1977
Article

Utility Functions for Simple Games

By: A. E. Roth

Keywords: Games, Gaming, and Gambling

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February 2007
Case

Update: The Music Industry in 2006

By: John R. Wells and Elizabeth Raabe

The global recorded music industry was undergoing a major transition in 2006. Sales had been declining for a decade, and consumers were buying music in new formats and through different distribution channels. CD sales still accounted for the majority of revenues, but... View Details

Keywords: History; Arts; Music Entertainment; Intellectual Property; Market Timing; Performance Evaluation; Trends; Music Industry

August 2005 (Revised July 2014)
Case

Can Bollywood Go Global?

By: Geoffrey Jones, Namrata Arora, Surachita Mishra and Alexis Lefort

Considers the opportunities and challenges facing Indian film producers in accessing the global film market. Provides a historical context by describing the history of the cinema and the rise of Hollywood to global dominance by the 1920s. Although film industries... View Details

Keywords: History; Competition; Film Entertainment; Globalized Markets and Industries; Product Development; Motion Pictures and Video Industry; India

01 Sep 2010
News

A CEO Goes Undercover

had agreed to work at different jobs in my company. But I would not appear as myself, the president and CEO of Herschend Family Entertainment (HFE), one of America’s premier, privately held theme-park operators. Instead, I would be “John... View Details

Keywords: Joel Manby; reality television; social class; Arts, Entertainment; Arts, Entertainment

02 Dec 2020
News

HBS Alumni Named to Forbes 30 Under 30 List

of the nonprofit Sports & Entertainment Equity Network, which aims “to close the diversity, equity, and inclusion gap in the business of sports & entertainment”; and Gabrielle Starfield (MBA 2018), Senior Associate at Blackstone Group,... View Details

Portrait Project

Gary Binford

my infectious laughter and emotive vocal music as an entertainer and a recorded music executive. Even when I become world-renowned and my voice resounds, not only on the world stage but also on life's stage, I would like people to... View Details

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

searching for valuable information that is relevant to them. They also want to be entertained, and the 'hard sell' that turns them off can be at the level of simply presenting the brand's logo for more than a few seconds." Mystery ads try to View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Entertainment & Recreation

1976
Article

The Asymptotic Theory of Stochastic Games

By: Truman F. Bewley and Elon Kohlberg

Keywords: Games, Gaming, and Gambling; Theory

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17 Jun 2016
News

Minding God’s Money

a global humanitarian organization. As CFO of TDJ Enterprises, Thomas oversees the finances of Jakes’s separate for-profit business, a $400 million, faith- and family-oriented media and entertainment venture that offers inspiration to... View Details

01 Oct 1997
News

Class of '97 Placement Statistics Similar for September and January Cohorts

Average number of offers 3.3 3.3 3.5 Percentage of students returning to previous employer 18% 18% 19% Employment by Industry** Median base starting salary $82,400 Consulting 32% Investment Banking 18% Venture Capital 8% High Tech/Telecommunications 9% Equipment &... View Details

01 Dec 2015
News

How Do I Get Your Job?

student-run Entertainment & Media Club, worked as an assistant to John Davis (MBA 1981) of Davis Entertainment and at Creative Artists Agency before coming to HBS. MB: What sparked your interest in the film... View Details

November 2017
Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details