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- All HBS Web
(1,711)
- People (3)
- News (350)
- Research (1,072)
- Events (4)
- Multimedia (15)
- Faculty Publications (869)
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- November 1991 (Revised June 1993)
- Case
Accounting for Frequent Fliers
By: William J. Bruns Jr.
Airline frequent flier programs offer members the opportunity to earn free flights by accumulating mileage. Accounting and reporting the obligations of airlines and the cost of frequent flier programs raises difficult measurement issues. In 1991, the U.S. Securities... View Details
Bruns, William J., Jr. "Accounting for Frequent Fliers." Harvard Business School Case 192-040, November 1991. (Revised June 1993.)
- September 2010 (Revised December 2011)
- Case
Southwest Airlines One ReportTM
By: Robert G. Eccles, Beiting Cheng and Susan Thyne
In 2009, Southwest Airlines produced its first integrated annual report, the Southwest Airlines One Report, combing financial and nonfinancial performance information. This case examines Southwest's environmental and corporate social responsibility (CSR) reports... View Details
Keywords: Environmental Accounting; Financial Reporting; Integrated Corporate Reporting; Innovation and Invention; Corporate Social Responsibility and Impact; Environmental Sustainability; Air Transportation Industry; United States
Eccles, Robert G., Beiting Cheng, and Susan Thyne. "Southwest Airlines One ReportTM." Harvard Business School Case 411-042, September 2010. (Revised December 2011.)
- January 2009 (Revised June 2009)
- Supplement
Distribution at American Airlines (B)
By: Benjamin Edelman
Supplements the (A) case. View Details
Edelman, Benjamin. "Distribution at American Airlines (B)." Harvard Business School Supplement 909-036, January 2009. (Revised June 2009.)
- November 2008
- Case
Malaysia Airlines (A)
In the first six weeks on the job, the new CEO of Malaysia Airlines (MAS) has developed an ambitious turnaround plan, including aggressive job cuts and route eliminations, but MAS's largest shareholder, Khazanah Nacional, the sovereign wealth fund, is tasked with... View Details
Keywords: Restructuring; Economic Growth; Investment Funds; Sovereign Finance; Organizational Change and Adaptation; Business and Government Relations; Business and Shareholder Relations; Air Transportation Industry; Malaysia
El-Hage, Nabil N., and Leslie Pierson. "Malaysia Airlines (A)." Harvard Business School Case 209-024, November 2008.
- October 2008 (Revised January 2010)
- Case
Airbus A380—Turbulence Ahead
By: Ananth Raman, William Schmidt and Vishal Gaur
Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to the signals they may be sending about the company's outlook? View Details
Keywords: Investment; Product Development; Outcome or Result; Performance Expectations; Air Transportation Industry
Raman, Ananth, William Schmidt, and Vishal Gaur. "Airbus A380—Turbulence Ahead." Harvard Business School Case 609-041, October 2008. (Revised January 2010.)
- 2009
- Book
Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us About Leadership
By: Anthony J. Mayo, Nitin Nohria and Mark Rennella
'Entrepreneurs, Managers, and Leaders' examines the role that business leaders play in shaping industries and how the evolving context of industries shapes leaders in turn. This co-evolutionary process of leadership and industry development is told through the story of... View Details
Keywords: Business Model; Entrepreneurship; Leadership Development; Managerial Roles; Supply and Industry; Industry Growth; Air Transportation Industry
Mayo, Anthony J., Nitin Nohria, and Mark Rennella. Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us About Leadership. New York: Palgrave Macmillan, 2009.
- March 2008 (Revised August 2023)
- Case
Vueling Airlines
By: Paul A. Gompers and Kristin A. Perry
Keywords: Air Transportation Industry
Gompers, Paul A., and Kristin A. Perry. "Vueling Airlines." Harvard Business School Case 808-077, March 2008. (Revised August 2023.)
- January 2008 (Revised November 2009)
- Case
Linear Air: Creating the Air Taxi Industry
Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US,... View Details
Keywords: Business Model; Business Startups; Entrepreneurship; Disruptive Innovation; Product Launch; Industry Structures; Competition; Air Transportation Industry
Tripsas, Mary, Davin Chow, Adam Prewett, and Kevin Yttre. "Linear Air: Creating the Air Taxi Industry." Harvard Business School Case 808-107, January 2008. (Revised November 2009.)
- August 2007 (Revised June 2010)
- Case
JetBlue Airways: Valentine's Day 2007 (A)
By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller
Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details
Keywords: Customer Relationship Management; Crisis Management; Growth Management; Management Teams; Service Delivery; Air Transportation Industry; Eastern United States
Huckman, Robert S., Gary P. Pisano, and Virginia Fuller. "JetBlue Airways: Valentine's Day 2007 (A)." Harvard Business School Case 608-001, August 2007. (Revised June 2010.)
- January 2007 (Revised August 2007)
- Case
Lobbying for Love? Southwest Airlines and the Wright Amendment
By: Felix Oberholzer-Gee, Dennis A. Yao, Libby Cantrill and Patricia Wu
The fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW)... View Details
Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Business and Government Relations; Opportunities; Competitive Advantage; Air Transportation Industry; Texas
Oberholzer-Gee, Felix, Dennis A. Yao, Libby Cantrill, and Patricia Wu. "Lobbying for Love? Southwest Airlines and the Wright Amendment." Harvard Business School Case 707-470, January 2007. (Revised August 2007.)
- September 2006 (Revised September 2007)
- Supplement
Airbus vs. Boeing (B): Should Airbus Build the VLCT Alone?
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (B): Should Airbus Build the VLCT Alone?" Harvard Business School Supplement 707-448, September 2006. (Revised September 2007.)
- December 2005 (Revised May 2009)
- Case
C.R. Smith and the Birth of American Airlines
By: Anthony Mayo and Laura Gaie Singleton
Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details
Keywords: Leadership Style; Growth and Development Strategy; Industry Growth; Operations; Air Transportation Industry; United States
Mayo, Anthony, and Laura Gaie Singleton. "C.R. Smith and the Birth of American Airlines." Harvard Business School Case 406-082, December 2005. (Revised May 2009.)
- September 2005 (Revised March 2006)
- Teaching Note
Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)
By: Jan W. Rivkin
- July 2005
- Teaching Note
Royal Caribbean Cruises Ltd.
Teaching Note to (9-304-019). View Details
Keywords: Air Transportation Industry
- August 2003
- Teaching Note
Valuation Ratios in the Airline Industry (TN)
By: Paul M. Healy
Teaching Note for (9-103-002). View Details
- January 2003
- Teaching Note
Southwest Airlines 2002: An Industry Under Siege (TN)
By: James L. Heskett
Teaching Note for (9-803-133). View Details
Keywords: Air Transportation Industry
- March 2001 (Revised March 2006)
- Teaching Note
Dogfight Over Europe: Ryanair (A), (B), and (C) TN
By: Jan W. Rivkin
Teaching Note for (9-700-115), (9-700-116), and (9-700-117). View Details
- October 1999 (Revised January 2000)
- Case
Alaska Airlines: For the same price, you just get more...
Alaska Airlines grapples with the issue of whether or not advanced use of technology to enable its customers to serve themselves (self-service) in certain airport functions will help it to achieve competitive advantage. View Details
Hallowell, Roger H. "Alaska Airlines: For the same price, you just get more..." Harvard Business School Case 800-004, October 1999. (Revised January 2000.)
- July 1993 (Revised May 1998)
- Teaching Note
Swissair's Alliances (A); Swissair's Alliances (B) TN
By: David B. Yoffie
Teaching Note for (9-794-152) and (9-794-153). View Details
Keywords: Air Transportation Industry
- November 1986 (Revised March 1995)
- Case
Vought Aero Products: Factory of the Future
By: David A. Garvin
Garvin, David A. "Vought Aero Products: Factory of the Future." Harvard Business School Case 687-008, November 1986. (Revised March 1995.)