Publications
Publications
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- All HBS Web
(18,956)
- Faculty Publications (919)
- 1987
- Book
Changing Alliances: The Harvard Business School Project on the Auto Industry and the American Economy
By: Davis Dyer, Malcolm S. Salter and Alan M. Weber
- February 1985 (Revised January 2024)
- Case
Health Stop (A): What Type of Innovation Is It? And Six Factors Alignment
By: Regina E. Herzlinger, Joyce Lallman, Nancy Kane, Jefferson C. Grahling and James Wallace
How can we evaluate if innovative health care ventures can do good—benefit society—and do well—become financially viable? This question is the topic of the first module in the Innovating In Health Care course book.
This note and case series enables readers to conduct... View Details
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details
- 1984
- Book
Managing Human Assets: The Groundbreaking Harvard Business School Program
By: Michael Beer, Bert Spector, Paul R. Lawrence and D. Q. Mills
- January 1983 (Revised July 1985)
- Case
Cable News Network
By: John A. Quelch
The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details
- January 1982
- Case
Risk Management Foundation of the Harvard Medical Institutions
By: David E. Bell and Kuljot Singh
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
- Research Summary
Building a Corporate Culture of Health
This stream of Professor Huckman's work involves developing and implementing a survey of U.S. corporations regarding their commitments to developing a “culture of health” aimed at improving well-being for employees, consumers, communities, and the environment. This... View Details
- Research Summary
Business History
Walter Friedman serves as co-editor of Business History Review. He has a special interest in the history of marketing and personal selling, and is author of Birth of a Salesman: The Transformation of Selling in America (Harvard, 2004). He is also interested in the... View Details
- Research Summary
Business Leaders and the Social Sector
By: James E. Austin
This research involed a multifaceted, multi-year study of corporate and business leader involvement in the social sector. This examined: the extent and nature of, and motivation for, Harvard Business School graduates' involvement with nonprofit and social-sector ... View Details
- Teaching Interest
Business Opportunties in Climate Adaptation
By: John D. Macomber
This is a Short Intensive Program or SIP at Harvard Business School. It’s an optional student offering prior to the formal start of the Spring semester the following week. SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details
- Research Summary
Clusters and Competition
Porter is conducting ongoing research on the theory of clusters, or geographic concentrations of interconnected companies and institutions in a particular field. This work includes further development of cluster theory and its implications for management and public... View Details
- Research Summary
Compensatory Transfers in Collective Decision Making
By: Jerry R. Green
Jerry R. Green is studying mechanisms that can be employed to promote efficient collective decisions while providing justifiable compensation to participants who favor different, less efficient alternatives. This type of decision problem is pervasive in business,... View Details
- Research Summary
Competitive Dynamics of the Textile-Apparel-Retail Channel
Janice H. Hammond established in 1991 (with Frederick H. Abernathy and John Dunlop of Harvard University and David Weil of Boston University) the Harvard Center for Textile and Apparel Research. Funding provided by the Alfred P. Sloan Foundation has supported the... View Details
- Research Summary
Competitive Strategy
Porter is engaged in a major new body of work on the theoretical foundations of competitive positioning and the underpinnings of sustainable competitive advantage. This research highlights the distinction between positioning and operational effectiveness; the... View Details
- Research Summary
Consumer-Driven Health Care
Since 1999, Professor Herzlinger's work in this area has provided the major impetus for the transformation of the health care sector: first in new consumer-driven insurance products sold by established insurers such as Aetna, United and CIGNA, as well as... View Details
- Website
Creating Emerging Markets
By: Geoffrey Jones
Harvard Business School has an on-going program to conduct in-depth interviews with top business leaders who have created and managed businesses in Africa, Asia, the Middle East, and Latin America over the last four decades. These interviews, many lasting several... View Details
- Teaching Interest
Developing Yourself as a Leader
This course is an online leadership development program for the next generation of leaders (high-potential emerging leaders with rougly 7-15 years of work experience). Over 12 dynamic, high-impact weeks, a cohort of emerging leaders from around the globe engages... View Details
- Research Summary
Enduring Success
Harvard Business School graduates have achieved many different kinds of success as leaders of businesses, as entrepreneurs and in their public and private lives. After authoring or co-authoring 150 cases, serving on many corporate and non- profit boards, Howard... View Details
- Research Summary
Environmental Management
Forest L. Reinhardt is exploring the strategic and operational problems of firms in environmentally significant industries. His book, Down to Earth: Applying Business Principles to Environmental Management (published in 2000 by Harvard Business School Press),... View Details